10 Free Ways to Boost Facebook Engagement. As brands complain that their Facebook engagement has gone south, various re-engagement strategies have cropped up.
Unfortunately, many of these are expensive. So how can entrepreneurs tight on funds continue utilizing the power of social? To find out, we asked 10 successful founders from YEC how they were managing to boost Facebook engagement without having to pay for it. These were their suggestions: Remember That Image is Everything We believe your image is everything. Align With Viral Trends Search for breaking viral content within your industry — using Reddit, YouTube etc. — and pull it into Facebook, creating your own unique post. Post Engaging Content It sounds obvious, but it’s key: Post great content. Listen and Engage One of the main reasons fans are not engaged is because posts are too often only about the brand. Post Interesting Photos Photos that stir up a positive emotion get 39 percent or more engagement over a regular post.
Seek Out People Who Care Host Giveaways Provide Value. 10 Tips for Better Startup Marketing. Scott Gerber is a serial entrepreneur, internationally syndicated columnist and TV host, and the founder of the Young Entrepreneur Council.
He is also an active angel investor and author of the book Never Get a "Real" Job. Many aspiring entrepreneurs foolishly believe that all they need to do is sign up for a Twitter account, blog about special offers, and hand out a flashy looking brochure, whereupon leads will come pouring in. This couldn’t be further from the truth. Does Every Startup Need a Slogan? You’ve got a great name for your startup.
What’s next? Before you design your logo, website and other marketing materials, it’s time to create a company slogan or tagline. Like Apple’s “Think Different” or Nike’s “Just Do It,” a great slogan inspires, motivates, informs and persuades. So how do you come up with the right one for your company? “Having a great slogan is absolutely critical,” says Rich Davis, founder of Slogan Slingers, a crowdsourcing site for slogans and taglines. A good slogan can help you stand out from your competition. What Makes a Good Startup Slogan? Good slogans are not always obvious. So what makes a good slogan or tagline?
In today’s Web-oriented world, do you need to worry about SEO or keywords when creating your slogan? “You have website headlines, metadata, blogs and back links for SEO,” Davis agrees. Community management. Community Management. TOP 50 LIST OF COMMUNITY MANAGER ACCOUNTS ON TWITTER (Contagious ideas by PSST : spreading 2.0 innovation (editor = jérémy dumont, strategic planner, france)) La boîte à outils idéale du Community Manager. Quels sont les outils indispensables à un Community manager efficace ?
Voici une liste participative non exhaustive qui répond à trois grandes problématiques : veille, production, diffusion. Il vous faut un bon agrégateur de flux RSS pour surveiller l’occurrence des mots-clés de la marque, du site dont vous avez la charge. Vous pouvez intégrer les flux de Google actualité, de Google Blogs, de Twitter, de Delicious, Slideshare… L’intégration de flux RSS en provenance de Twitter se fait sur l’ancienne version en ligne (plus pour longtemps semble-t-il). La nouvelle interface ne propose pas cette fonction pour le moment bien qu’il en soit fait mention dans l’aide. N’oubliez pas l’outil Ponyfish pour créer votre propre flux RSS quand ce dernier n’existe pas sur un site. Le plus professionnel des agrégateurs est Google Reader qui permet d’intégrer des centaines de flux sans ciller.
Netvibes Netvibes est une alternative plus conviviale d’aspect pour réaliser sa revue de presse rapidement. Community Management. Community Management Ressources.
Branding. The Brand Gap. How Three Organizers Are Making Social Media Day Happen. The second annual Social Media Day, a worldwide celebration of the revolution of media becoming social, is in two weeks.
It’s a day to connect not only through the instant, real-time communication tools we use online, but also in person. For this reason, we’re encouraging our Mashable readers to self-organize Social Media Day Meetups in their hometowns. As members of our Mashable community prepare to connect offline on June 30, we recognize that these Meetups will take many forms, depending on what works best for each community. Whether it’s a small group of networkers or a panel discussion of digital influencers, there’s no wrong way to celebrate Social Media Day. Here’s a look at how a few Mashable fans are celebrating Social Media Day 2011. Phoenix, Arizona Desiree Ford of Phoenix, Arizona, is putting together a big blowout event to honor Social Media Day at District American Kitchen and Wine Bar. The idea is to keep it loose and have a fun, informal networking event.
Pictionary Photo Booth. Ads. Others' curations.