Fashion Revolution. Clothing With E-commerce. Will Future Fashion Magazines Just Be Retail Blogs? What does it mean for traditional media that so many big name brands are poaching talented writers?
With the magazine world slowly imploding upon itself, a new trend has emerged that will most definitely be gaining momentum in the New Year: talented fashion and culture writers leaving big name magazines to embrace retail and fashion brands directly. Making the switch to retail start-ups and blogs, you can expect to see this flood of editors, writers, and digital editorial assistants lending their voice to branded social media channels, refining overall editorial content, and leading the charge of a new era.
As Fashionista recently wrote, there seems to be a game of musical chairs going on, with magazines at the losing end. One of the most notable departures this past year was Faran Krentcil, who helped create the tone for NYLON Magazine’s digital efforts, while also putting nylonmag.com on the map and exploding its international readership. Our prediction? Our advice for magazines? Fashion Brands Push Social Media Ads. When it comes to online advertising, the medium is definitely the message.
Google ads remain the standard in the fashion and retail worlds for driving traffic and consumer purchase, but brands are also quickly embracing social networks as viable advertising channels. Facebook — which reported second-quarter revenues of $2.91 billion, predominantly driven by advertising — leads the pack, followed by Twitter, Pinterest, Instagram and, soon to come, Snapchat. Nate Elliott, vice president and principal analyst at Forrester Research, said he would still advise fashion and retail brands to spend online advertising dollars on Google’s search ads versus social-media ads. This isn’t to say that brands should cease their spending on sites such as Facebook — he is not encouraging that — but he does urge marketers to evaluate online ad budgets the same way they would for other types of advertising. “The fact is that we’re an image-conscious business. “There’s a lot of earned value in a Promoted Pin.
Fashion, Beauty and the Digital Revolution. Pixie Geldof's Instagram habit - which has involved making a star of her dog, Buster - Mary Katrantzou's determination to tell anyone via social media if they have bought a fake dress ("I leave a comment to let them know, then when I go back they have deleted it!
" she laughed); Miroslava Duma's successes at putting Russian fashion on the map via her BURO 24/7 website; and Nick Knight's digital career which was initially inspired by a shoot with Naomi Campbell in 1987 during which she danced to Prince. "From then on I have always filmed everything I've done and only David Bowie and Twiggy have ever said no," he said. Pixie, meanwhile, was there to explain how she has recently launched her Funky Offish label primarily via Instagram - and the meaning of its name. "It's not my outfit today - I wish I was wearing trainers! " she smiled, adding that it's as much about actions as clothes. Fashion, beauty and the digital revolution - Publicasity - PR Agency. This weekend, I headed to the Vogue Festival at the Southbank Centre for a day of serious, well-informed, contemplative and thought-inspiring discussion from respected and admired public figures at the top of their respective fields.
"Technology is going to turn the entire fashion industry inside out" Fashion and technology: the digital revolution presents the "biggest challenge for fashion brands" according to digital fashion pioneer Francis Bitonti who asks: "How will an industry where value is communicated by exclusivity and craft cope with this new space?
" (+ interview) The fashion industry has been slow to adapt to new technologies, says Bitonti, who warned: "Fashion brands are going to have to adapt to this, which is going to mean a shift in core values for many brands. " The New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes. "We want to redevelop everything from design methodology to material and form, to distribution and production," he said. "This technology is going to turn the entire industry inside out. " Read an edited version of the interview with Francis Bitonti below: WWDMagic: Evolution of Digital Media in the Fashion Industry.
The next session in our WWDMagic seminar coverage is The Evolution of Digital Media in the Fashion Industry by Yuli Ziv of the Style Coalition.
Here’s a breakdown of what Yuli covered during her seminar. Hopefully, you’ll learn a bit about the challenges that the digital revolution poses, how the fashion industry has adopted these changes, how your brand can stand out, and the where digital media is headed in the future. Challenges the Digital Revolution Poses Disorientation and chaos have erupted as a result of breaking the old rules.
It is now realized and accepted that the real value is in people and everyone is entitled to an opinion about fashion and, frankly, the old heads can’t stand it.Free access to information and increasing transparency have made it so that every moment and every object can be and is documented.Group consciousness vs. personal expression; we are unifying as a world. Fashion's Digital Revolution: Now the Internet is Chic - nervora.
Sofia Guellaty, Senior Editor, Style.com Arabia The fashion industry has not been an early adopter of digital technology.
For decades, the industry existed in somewhat an “elitist bubble” – open only for professionals and connoisseurs, who had access to front row seats at fashion shows, as well as means to afford couture straight from the catwalk. Powerful design houses dictated the trends, which later appeared on boutique shelves. The growth of the Internet has empowered society. Inside Balmain's Digital Revolution. Inspiration - Digital revolution has damaged creativity, says Zandra Rhodes. I am inspired by what I see around me, especially when I am lucky enough to travel and escape my regular environment.
I find my daily surroundings, with the humdrum of everyday tasks, can hold me back and divert me away from design. How the internet changed the fashion industry. This week at i-D we're exploring how the internet has reacted with fashion to change the industry over the last decade.
From YouTube hauls to high fashion houses putting celebrities in their campaigns, the digital revolution might be scary but try as you might, there's no stopping it. "Wooo! Woo! " squeals Mylifeiseva in a blue fox-print onesie, swinging handfuls of shiny colorful shopping bags around in front of her.