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As a reader of Ad Age, you're likely familiar with the concept of food styling. But what about the average consumer? She may not know that food advertising has to use the actual food advertised. She may not know that an entire staff of people armed with lights, spritzers, hair dryers, knives and cameras can really tart up a tart. Or a quarter pounder with cheese. What she does know is that the hamburger she is handed at the store rarely resembles the hamburger featured in print ads and on menus and she would like to know why.
What is important to you 2011-ongoing It’s easy to get caught up in the day-to-day and forget what really matters to you. After I lost someone I loved very much, I thought about death a lot. This helped clarify my life, the people I want to be with, and the things I want to do, but I struggled to maintain perspective. I wondered if other people felt the same way. So with help from old and new friends, I painted the side of an abandoned house in my neighborhood in New Orleans with chalkboard paint and stenciled it with a grid of the sentence “Before I die I want to _______.”