RC-MIR. Ru-Board. iXBT. Билайн. ВКонтакте. Хабрахабр. Social Media Landscape. Did you notice that the “Web 2.0” term was outdated? One can say that after months (years?) Of overselling the “2.0”” stuff, it begins to fade. Now, modern marketers talks about “Social Media“. Because with always newer services, always more sophisticated concepts, copycat, mashups of mashups… it really begins to be confusing. This is why it was important to divide this big “ratatouille 2.0” into smaller meta-concepts to ease the understanding (Enterprise 2.0, Social Shopping, Social Medias…). [optiner c="749"] But have we taken the time to define what social media is? This is my point: to provide you with a definition and give an overview of what it relates to. Let’s publish, share and sociabilize!
In “Social Media” there is “Media“, which means that social media are digital places for publication. Yes, you get the point: social media are places, tools, services allowing individuals to express themselves (and so to exist) in order to meet, share… Infinity of tools and services Which KPIs?