10 Tools for Creating Infographics and Visualizations. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Hello there! I'm Miranda Rensch, Product Manager at SEOmoz and lover of visual communication. Communicating visually is one of the most effective ways to explain complex concepts and relationships, and can be a great way to explain your services/products and create valuable site content. I often use diagrams and whiteboarding in order to communicate new features and concepts internally with my team. I've compiled a list of tools you can use to create visualizations, or simply use to communicate visually with your teammates.
Tools for creating simple infographics and data visualizations 1. Piktochart is a web-based tool that has six decent free themes (and a whole bunch more for the paid version) for creating simple visualizations. 2. Easel.ly is another free web-based tool for creating infographics. 3. 4. 5. [Bonus!] How to Create a Content Distribution Strategy. By Tracy (DiMarino) Lewis | Posted | 6 Comments | Filed in: Content Marketing Your content is written for results—strategic, brand-centric, buyer-persona focused, optimized for search engines, technically sound and creative.
But, what comes next? After a piece is published, how do you get it into the hands of your target audiences? Successful distribution requires an integrated strategy that looks at all aspects of your marketing and sales programs, from your website to sales pitches. 10 Traits of an Emerging PR Pro. By Paul Roetzer | Posted | 7 Comments | Filed in: Internet Marketing The PR industry will change more in the next 10 years than it has in the last 100.
Pricing models, core service offerings, professional training programs, academic curriculum, campaign success measurements, software, industry leadership, media and public relations’ role in the marketing mix are all rapidly evolving. How to Establish a Social Media Policy. By Laurel Miltner | Posted | 2 Comments | Filed in: Business, Management, Social Media Even if your organization is shy of embracing social media for its business benefits, the fact remains that it is not a medium that can be ignored.
Whether endorsed by the company or not, your employees, job candidates, customers, prospects, shareholders and other key audiences are likely active online, and without establishing some kind of social media guidelines for their behavior, you run the risk of damaging your company's reputation. A Social Media Policy, at its core, is simply a set of guidelines to share with employees that provides clear rules and regulations for online activity — both during and outside of work hours.
However, with social media only recently becoming a force to consider in the workplace, many people (including those at the executive level), are at a loss for how to approach this new form of communication. Step 1: Find your champions. Step 2: Do your research. Social Media's Impact on Search. By Keith Moehring | Posted | 0 Comments | Filed in: Search Marketing, Social Media In an effort to continually improve their search results, both Google and Bing have been working on ways to integrate social media into result pages.
This is because social media offers a real-time element to the web that search engines need to keep their results timely, as well as a personal element that helps users find content that is likely the most relevant to them. Over the past 12-18 months, we’ve seen social media integrated more into search results on both Google and Bing. In December, the search engines officially confirmed that social media is a part of their ranking algorithms, telling Search Engine Land: Public activity on Twitter and Facebook is counted as a signal in search algorithms.They calculate authority of social-media profiles.Authority is used to weigh the importance of shared links. Social Media and B2B: Good Excuses To Get Started. By Christina Schmitz | Posted | 4 Comments | Filed in: Social Media There are many reasons that B2B organizations avoid monitoring, participating and publishing in social media: I sell [insert your niche product or professional service here].
Why would someone want to be a friend or a follower of that? The Case for Social Media: Sources and Stats. By Tracy (DiMarino) Lewis | Posted | 0 Comments | Filed in: Social Media Social media has transformed the way that people communicate and gather information online.
With more than two-thirds of U.S. Internet users regularly using a social network, individuals are more often turning to sites such as Facebook, Twitter and LinkedIn to ask questions, share resources, and research products and services. Consider the following usage statistics for popular social networking sites: With such high adoption rates, it’s obvious to see that the cost of not participating is high — even if you can’t always calculate an exact ROI from social media activities.
Through active social media participation, your organization can connect with qualified consumers online when they are actively looking for what you offer. Build Brand Awareness and Preference. Social Media for CEOs: It's NOT about the ROI. By Paul Roetzer | Posted | 9 Comments | Filed in: Social Media If you’re a marketing executive or agency trying to move your company or client into social media, there is a very good chance you have heard this question: “What’s the ROI?”
In my opinion, the more important and relevant question is, “What is the cost of doing nothing?” How to Rock in Social Media: Connect with Customers. By Dia Dalsky | Posted | 0 Comments | Filed in: Brand Marketing, Social Media Social networks are rapidly changing the accessibility society has to new ideas, content and conversations.
We have entered a new social structure that offers endless opportunities to expand your connections with brands and friends alike. Because of this shift in social interactions, we have blurred the line between being a “friend” or a “brand-loyal customer” — combining relevance to both relationships under one roof (the social web). For the music industry, the social web has created an online community that removes the traditional geographic and physical limitations once experienced by those seeking new sounds. Social networks provide musicians and their fans with an opportunity to share new music, establish a larger following and communicate on a personal basis like never before.
This shift isn’t unique to musicians. Why Timing Is Crucial For Social Media. Some claim that marketing is not a rocket science.
Maybe it’s not as difficult as sending Voyager to outer space, but for sure it is not simple and easy. 14 Funny Brands You Can't Help But Follow in Social Media. There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable, educational content that appeals to your interests and needs. Or it could be that they give you access to exclusive deals, coupons, or other promotions. Or maybe they're just ridiculously funny. How to Create a Content Distribution Strategy. 2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce.
So whether you need to justify your inbound marketing-centric strategies to your boss or convince yourself that inbound is the right way to approach your marketing program in 2012, check out these 25 eye-popping marketing stats that highlight the probable growth of digital media in 2012 and emphasize why you'll definitely need inbound marketing this year. The Internet in 2012 1) In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population. Tweet This! In other words... 2) More than 3/4 of the total population will be online in 2012. Share your Favorite Oreo Moment. Instagram. Oreo (oreo) on Pinterest. Oreo Cookie (Oreo) sur Twitter. Oreo. Ad Age - Oreo's Daily Twist. Oreo Is One Smart Cookie on Facebook. This post is part of the Killer Facebook Pages Series, which highlights the top brand pages on Facebook and provides tips on how to emulate their successes.
With over 25 million likes on Facebook, Oreo has proven to be one of the most successful brands on the site. It is a top five brand page, and receives thousands on comments on its daily updates. The world’s favorite cookie has been stunningly successful at transferring its real world popularity over to Facebook. Promote Fan Engagement and Empowerment The company is highly involved with its fans, whether it’s asking them to send in photos with Oreo cookies, showcasing their Oreo artwork, or posting call-to-action questions and statements such as, “Who do you know that likes to twist, lick and dunk Oreo cookies more than you?”
In celebration of its 100th birthday this year, the company has been posting photos, along with the name and locations, of fans across the globe on the cover photo. Send Out a Positive Energy. OldSpice. Old Spice. Old Spice (OldSpice) Instagram. The Old Spice campaign - Case Study. Old Spice Archives - One Social Media. Have you seen the latest commercial (The Man Your Man Could Smell Like) by Old Spice? At the time of writing this, 9,730,984 people have already seen it on YouTube, and that’s quite a feat given the fact that the video has been made available since just a little over three weeks now. In case you haven’t had the opportunity to experience the latest sizzler on YouTube, here’s your chance to even the score. But the video is only half the story. In fact, it’s not the story at all. The real story is about all those dozens of videos that have come in its wake, as part of an effort to create custom video responses to those who have Twitter-ed or Facebook-ed the Old Spice guy (played by actor Isaiah Mustafa).
Old Spice has taken their campaign to a whole new level with these personalized videos dedicated to specific fans on the social web. What’s really the best part of the campaign is the number of views that these videos are garnering.