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projects Revised Image Replacement Plenty of new and interesting revisions to the original Fahrner Image Replacement technique sprouted up in late 2003. This was an attempt to consolidate them.
Testing Grounds
I am a creator of striking designs, impeccable markup and code, and forward-thinking ideas and applications. From front-end work to hardcore server-side challenges, I share tips, tricks and bookmarks on snook.ca, along with other publications online and offline. I've also coauthored two acclaimed books: Accelerated DOM Scripting with Ajax, APIs, and Libraries , and the approachable, widely-read The Art and Science of CSS . In my off time, I've also teamed up with a dynamic group of world-class partners to form Sidebar Creative , who invent innovative applications, including Snitter , My Mile Marker , and Overheard.it . About This Site
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Just as it is for big corporations, successful branding is essential to the success of a freelancing business and to just one self-employed web worker. It is often times overlooked, most likely because many don’t realize the large benefits that can come from it. The first thing we think of when we think “brand identity” is a good logo. A good logo can do wonders for a self-employed freelancer, but branding identity goes far beyond that, into entire website development, content, business cards, and even into offline scenarios. In this article, we’ll take a closer look at ways to define a brand for something as unique as a freelancing business , and what one needs to do to get started on the right track to a successful brand. Before we get into the specifics, let’s take a look at how a brand can help any sort of business.

