Discover The Marketing Trends Of 2014 For Business Success In 2015. We can all learn from the past.
That is a lesson we all learn during some period of our lives. Luckily we can also learn from past marketing strategies to obtain business success in the future. Discover the secrets from the year gone by and draw your own conclusions for 2015. Looking Back At 2014 The marketing plan still played a central role in the marketing strategy for 2014. Unique Web Visitors Unique web visitors were a good indicator of a successful marketing plan in 2014. Evaluating how many unique visitors a business was attracting, was a key indicator for many businesses. Marketing Qualified Leads. Lady Gaga’s Backplane Pivots To Let You Build And Monetize Your Own Social Network. Why should Facebook or Ning earn the money if you bring the audience?
Backplane wants to put that cash in your pocket. That’s why it’s pivoting from building social networks for big brands and celebrities into an open platform where anyone can coordinate people, charge subscriptions and even sell ads. The goal is to put the power back in the hands of organizers, from sports teams to musician fan clubs, volunteering groups to concert halls. Backplane was founded back in early 2011 to create community sites for big influencers, starting with LittleMonsters.com fan network for Backplane adviser and investor Lady Gaga.
It assembled an impressive array of founders like Palantir co-founder Joe Lonsdale, ex-Googler and Cortex creator Joey Primiani, and Gaga’s manager Troy Carter. With 1 million users on Little Monsters, Backplane stepped out from Gaga’s shadow in February 2013 with an expansion to power sites for Guns N’ Roses, Conde Nast and more.
How The Most Successful Brands Dominate Instagram, And You Can Too. More than 16 billion photos have been shared on Instagram.
With an average of 55 million uploaded each day, that's a lot of selfies. But it also means a lot of money for brands who figure out how to use the fast-growing social network. According to a recent report released by research firm L2 Instagram touts the most engagement and the highest conversion from browser to shopper. The report also shows that 92% of luxury brands who post an average of 5.5 times a week on Instagram increase their customer base. But for such a fast-growing app, it is also surprisingly one of the most underutilized by marketers.
Social media analysts Socialbakers conducted a survey to discover what marketers are focusing on and what they’re not, and only 19% of marketers said they will give Instagram a high priority in 2014, while 23% said they will not consider the platform at all. 1. Appealing to people’s vanity could be one of the easiest ways to encourage brand engagement. 2. 3.
First Look: Razer’s Nabu Smartband Plays Part Smartwatch, Part Fitness Tracker. LG, Sony, Garmin, Lenovo.
It seems as though everyone is getting into the wearable tech business. Even so, there are still some entrants that might surprise you, like Razer. The Carlsbad, Calif. -based company is best known for making gaming laptops and accessories, but at CES, Razer made it clear that it’s more than that with the introduction of the Nabu smartband.
Measurement. Unplugging. Stats and Infographics. The Best WordPress Membership Plugins to Match any Budget. 7 Services to Find and Reserve Your Name Across the Web. If you choose a different username for every site you’re on, it can be hard to create a consistent identity across the web.
The problem, however — as Twitter-spoofed Megan Fox, BP, and even the Dalai Lama recently found out — is that being the first to claim your name on every site can be difficult. And since most of the hundreds of sites that can host your profile prevent automated sign-up processes, you need to manually create one profile at a time. These seven services search the availability of your username on multiple sites at the same time, and many also offer the option to create your profile on each of the sites they search for a fee. If you're aiming to unify your personal or brand presence across the web, these handy tools are worth a look. 1. For $99, they’ll sign you up for 150 profiles (you handle the e-mail confirmation and profile info). 2. ud.com Before you decide on a brand name, check this simple site for domain name, social media, and trademark availability.
KnowEm Username Search: Social Media, Domains and Trademarks. Check Username Availability at Multiple Social Networking Sites.
5 Creative Ways to Use LinkedIn Company Pages. How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results. Are you happy with how you are using LinkedIn?
LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? 5 Tips for Optimizing Your LinkedIn Company Page. Do you have a LinkedIn Company page?
Have you employed the newly designed look and features? 12 Best Twitter Chats For Community Managers and Social Media Pros. By Kevin Shively – June 14, 2013 Twitter Chats have become one of the best ways to use 140 characters.
With hashtags specific to each chat, Twitter chats generally operate under a Q & A format with a moderator who plans topics and guests. Experts of each chat’s topic come in each week and answer questions and share advice. 11 Twitter Apps You'll Use Every Day. Facebook Feed Change Punishes Pages For Posting Crappy Memes. Facebook is cracking down on Pages that try to trick their way into your News Feed.
Today it announced a feed algorithm change for Pages that gives more visibility to timely, relevant, sharable content from trusted sources. Meanwhile, it punishes Pages that ask people to Like their posts and that post “low-quality” memes. The update could drive more traffic to reputable Pages while strangling spammers. Earlier this month Facebook announced that it would start publicizing changes to the News Feed. It revealed that there are hundreds of thousands of signals taken into account when customizing the feed for each person. The first set of changes were focused on content from friends. Now Facebook is focusing on how Pages appear in the feed, a more sensitive topic because so many businesses have grown to depend on the News Feed for content.
Top 10 Facebook Apps for Fan Engagement and Building Community. Are you looking for ways to better engage Facebook fans and build your community?
These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community. The Rise Of Social Commerce.