Casual games can be serious business these days, and the rumored billion-dollar acquisition of PopCap by Electronic Arts is yet another sign of the times. EA announced Tuesday that it will buy PopCap for $650 million plus stock and earn-outs, which altogether could add up to as much as $1.2 billion.
It's no secret that social games are one of the hottest (and potentially most lucrative) aspects of social networks today.
Ravi Mehta is vice president of product for Viximo , where he drives the product strategy for Viximo’s social game distribution platform and helps social networks monetize via social games and virtual goods.
Ad spending on social gaming increased 60% since 2009, according to eMarketer. No doubt advertisers have noticed that 56 million Americans are playing social games and that the branded virtual goods market is booming .