Gaming
Casual games can be serious business these days, and the rumored billion-dollar acquisition of PopCap by Electronic Arts is yet another sign of the times. EA announced Tuesday that it will buy PopCap for $650 million plus stock and earn-outs, which altogether could add up to as much as $1.2 billion.
Bejeweled Maker Hits Jackpot: EA Acquires PopCap for Up to $1.2 Billion
56 Million Americans Are Playing Social Games [STATS]
It's no secret that social games are one of the hottest (and potentially most lucrative) aspects of social networks today.Why Games Are the Killer App for Social Networks
Ravi Mehta is vice president of product for Viximo , where he drives the product strategy for Viximo’s social game distribution platform and helps social networks monetize via social games and virtual goods.
Ad spending on social gaming increased 60% since 2009, according to eMarketer. No doubt advertisers have noticed that 56 million Americans are playing social games and that the branded virtual goods market is booming .
