11 Shocking New Social Media Statistics in America. Ou think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past?
Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging.
This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA. 26 Tips for Integrating Social Media Activities. Are you seeking ideas to integrate your social activities?
44 Digital Media Resources You May Have Missed. Friday marked the much-anticipated Facebook IPO, and boy, do we have have a lot of resources for that topic.
Whether you have no idea what an IPO is or you want to know how it might affect you, use our weekly features roundup to catch up. We've covered more than just Facebook, though. This week we also have tips and tricks for Viddy beginners, instructions for live-streaming your wedding and a new episode of Behind the Launch. 15 Great Social Media Quotes. As most of the people that frequent my blog already know, I am a huge advocate of social media and how you can leverage it for your business or to improve or maintain your reputation online.
It is something that you need to learn and understand to ensure that social media is an allie and not an enemy. It is the Wild, Wild, West online and you need to harness the power. I have put together, my favorite 15 quotes from some of the industries top influencers. Twitter Wanted to Buy Instagram. Real Time Search - Social Mention. Social Media isn’t Magic – It’s about Staying Human on the Internet. Social Media is not magic, nor does it surprising tricks, you will need more than magic to succeed.
I am talking about a process that truly makes sense when it’s aligned with the business strategy and also gets inter-departamental touching every aspect of the business model. I am afraid but Social Media is not the damn thing that will save your business from crashing. 13 Reasons Why Using Social Media for Business is Non-Negotiable! Is there ever a time when having a social media presence is an option?
I believe the answer is no, in this day and age as a business you can’t afford NOT to leverage social media. Here are my 13 Reasons why using social media for business is not negotiable. 1. College News, University News, College Sports, Campus Life - HuffPost College. The Future of Photo-Sharing Apps. The tiny Instagram app grew to a gigantic 27 million users during its first year in the App Store.
It has inspired real-life Instameet-ups, Instagram art shows and a community based on love for the image, where users can post and receive feedback from other visual thinkers. Instagrams are not only the new Polaroids when it comes to party pics, they've become a way for users to communicate visually, sharing inspiration and ideas (well, iPhone users anyway - the Android app is due out soon). But Instagram isn't the only app capturing smartphone users' visual imaginations.
Photo-sharing apps such as EyeEm, Piictu and Cinemagr.am each offer users opportunities to connect and organize visually and categorically in non-Instagram ways. The Web-based photo social network pasts of Flickr, PhotoBucket, Picasa, Shutterfly and Kodak Slideshare are over. Instagram owns the mobile photo-sharing space, so why compete with it? Piictu: Visual Communication, No Filters Allowed. 10 Ways to Humanize Your Brand on Social Media. Joe Chernov is the VP of Content Marketing for Eloqua.
He is responsible for creating, distributing and measuring content that increases awareness and drives demand. Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.” Humanizing a brand simply means trying to interact with each customer on a personal level. But for a company to implement that style, there needs to be a shift in how it responds to customers, particularly via social media. 1. I recently asked Alfredo Tan, Senior Director of Facebook Canada, if the company distinguishes between business and consumer brand pages. 2. Why Relationships Matter and ROI Doesn’t. We live in a society that puts the dollar above the customer.
That is, corners are cut and customer service is subservient to getting “paid.” Don’t get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and word-of-mouth. Social media in travel by numbers [VIDEO] 10 Social Media Mistakes We Bet You're Making. Facebook's Brand Timeline Can Be Bridge to the Millennials.
Facebook's IPO will be the largest ever for a tech company, and it has every chief executive asking the CMO, "What's our Facebook strategy?
" And with the buzz around the launch of a "brand timeline" at the Facebook Marketing Conference in New York this week, the stakes for lead marketers to deliver results in an increasingly complex environment will grow exponentially. While the brand timeline will unlock opportunities and also expose risks for many CMOs, we envision a world of possibilities for heritage brands to build connections with millennials. This generation is the largest, most diverse, educated, affluent, complicated and influential consumer base that CMOs have ever encountered. Even with more than 800 million users, Facebook remains a platform that was created by a millennial, for millennials. How can heritage brands take advantage of the new timeline? The brand timeline will empower CMOs to turn this situation on its head. Craft the brand story. Pinterest’s Impact on Social Media is Worth So Much More Than 1,000 Words. Last week, Mashable’s Sarah Kessler authored an article about Pinterest clones which focused on sites that have copied the look, feel, and/or overall functionality of social media’s most recent phenom.
What I haven’t seen though, are posts that put forth some higher order thinking around the act of curating content and what that means for individuals and for social media in general. Before going any further, let’s agree on a definition. Content curation does not include generating content, but amassing content from a variety of sources, and delivering it in an organized fashion. Anyone interested in finding relevant content pertaining to a specific category and funneling this information to an audience (public or private) in a mash-up style is a content curator.
7 Brands Using Instagram Right. Mobile photo sharing is one of the fastest growing social media trends and it doesn’t appear to be slowing down any time soon. Instagram , recently named App of the Year by Apple’s App Store , has risen to the top of the mobile sharing applications. In less than two years, Instagram has gained more than 15 million members who have uploaded more than 400 million photos .
Many brands are using this visually-based platform to give customers a different and more interesting view of their products and services. The Next Social Networks. The rage in social networks right now is Pinterest, partly because it’s probably the first social network that has a much higher adoption rate by females than males, and partly because it’s an interesting concept: somewhere between visual social bookmarking and scrapbooking. What also might not be immediately obvious is that it’s just “easier” to interact there.
In that way, Pinterest has something in common with Instagram, which is community around photos. What I’m interested in, though, is Gentlemint, which I keep calling “Pinterest for dudes.” (Again, because Pinterest has a very high level of female users, the content that flows by my screen there, most often, is female-focused.) So That’s What “Build Your Brand Story” Means! A confession: I don’t know much about branding. Oh, sure – I know words, but branding? That’s Gabriella’s bailiwick. I know more now than I did six or seven years ago, but that’s because she’s been my mentor for several years (and you can’t have a client-centered conversation with Gabriella without branding coming in to it). So, when Level343 posts blogs about branding, that information comes either from Gabriella or information I’ve gleaned from her through the years.
How to build your network on LinkedIn. With Utah's unemployment rate around 6.4 percent, it is more important than ever to proactively build a network of professionals who can aid you in searching for a job. Whether you are unemployed and seeking new employment or you are happy in your current job but know you’ll want to move onward and upward down the road, LinkedIn can become one of your strongest allies. Some Key Social Media Trends To Look For In 2012.
The Reach Multiplier. Social Media Management: Twitter & Facebook Tool - Buffer. Six Marketing Fundamentals to Help Advance Your Career. 5 Ways Brands Can Use Pinterest to Boost Consumer Engagement. On Pinterest? Follow Mashable to check out our favorite infographics, tech news, internet memes and digital culture! The surprise smash-hit social networking site of 2011 wasn’t Twitter, Tumblr or Google+. 7 Ways To Improve Your Social Media Skills and Influence. 5 Minute Guide To Scoring A Job In Social Media. Hitting up a job in today’s economy isn’t exactly the easiest of tasks if you aren’t uber qualified and know your stuff. Then there is the challenge of looking in the right place as well. Just applying for jobs left and right because you need one might not be the right thing to do since you could lose valuable time matchmaking that resume of yours with what the employer expects of you.
Instead, you should really start to research the right places where you will actually fit in. Try to find that niche in which you are perfectly qualified, and you’ll have the best chance of scoring the position. Facebook Timeline Customization: 5 Tools for Killer Cover Photos. 6 SEO Jedi Tactics to Try Before Turning to the Dark Side. If you're an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. Before giving in to the dark side, check out these SEO tips to renew your faith in the [white hat] light side of the Force! In an earlier post, SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber, I introduced six unique SEO styles (and respective lightsaber colors) for wielding the Force of magnetic content.
What Is A Facebook “Like” Worth For Your Business? I have recently integrated and optimized my blog with my Facebook page with a social plugin for Facebook with a “like” feature at the top right hand corner of the blog and I have already seen positive results with traffic increasing by over 60% in the last 2 months. The reality is that traffic is great but at the end of the day the real objective is to turn a dollar. How to Create a Viral Sweepstakes With Social Media.
Big #chat Digest. We Can't Wait: The White House Announces Federal and Private Sector Commitments to Provide Employment Opportunities for Nearly 180,000 Youth. The White House Office of the Press Secretary. Top Five LinkedIn New Year Resolutions for 2012. Goodbye 2011, welcome, 2012. 5 steps to succeed on Facebook and Twitter.
60 Genius Brands to watch in 2012. 2011 was the year of growth, perseverance and blowback in which hundreds of companies launched and saw huge rounds of funding despite a defunct economy. For 2012, we are watching many startups as they grow, but we also have several legacy brands on our watch list as we hear rumors of big changes coming this year. The following 60 brands were narrowed down from hundreds of companies that we have covered at AGBeat that are vying for your attention this year, and all 60 are poised to dominate in 2012. What You Can Expect for Adland in 2012. Ice Clear Media. Facebook Timeline Is Basically Your Digital Resume.
Gerrit Hall is CEO and co-founder of RezScore, a free web application that reads, analyzes and grades resumes instantly to help job seekers write the best resume possible. Social Strategy Blog « Radian6 - Social Media Monitoring and Engagement. Content Before Klout – Why Social Influence Is More Than A Score.