11 Shocking New Social Media Statistics in America. Ou think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging. This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA.
This is the last time the entire research from Edison will be released for free. It’s just too valuable to be given away wholesale, considering it costs tens of thousands of dollars to produce. Click on chart to access entire Social Habit report 1. 2. 3. Click chart to download entire report 7. 8. 9. 10. 26 Tips for Integrating Social Media Activities. Are you seeking ideas to integrate your social activities?
To be successful, no social media effort can truly exist as an island. Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits. In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix it up, get the most bang—and create an integrated social media campaign. #1: Apps Increase Brand Awareness and Customer Loyalty “Anyone can start a page on a social networking site, but it can be incredibly difficult to gather support on that page,” writes Alight Design Agency. They suggest that businesses devise a strategy that is effective and flexible so it can be altered to meet the demands of a market that can change significantly in less than 24 hours.
Would a smartphone app be a viable option for your business? Best Buy’s mobile app makes it possible to browse the product catalogue, compare product specs and check in-store availability. Examples include: 44 Digital Media Resources You May Have Missed. Friday marked the much-anticipated Facebook IPO, and boy, do we have have a lot of resources for that topic. Whether you have no idea what an IPO is or you want to know how it might affect you, use our weekly features roundup to catch up. We've covered more than just Facebook, though. This week we also have tips and tricks for Viddy beginners, instructions for live-streaming your wedding and a new episode of Behind the Launch. We've also covered socially conscious organizations like Idealist and Keepon, educational Android apps for adults and how social media can help users get internships.
We even have a recap of the fantastic events at Mashable Connect. What are you waiting for? Editor's Picks It’s Facebook IPO Week: Here’s Everything You Need to Know [VIDEO]The world's largest social network is going public. Social Media. 15 Great Social Media Quotes. As most of the people that frequent my blog already know, I am a huge advocate of social media and how you can leverage it for your business or to improve or maintain your reputation online. It is something that you need to learn and understand to ensure that social media is an allie and not an enemy. It is the Wild, Wild, West online and you need to harness the power.
I have put together, my favorite 15 quotes from some of the industries top influencers. Some are funny, some informative and some are witty! If you have other social media quotes that you want to add, please do so in the comments section (below). 1. . - Bryan Weiner, CEO at Digital Agency 360i 2. . - Jonathan Zittrain, Professor of Law at Harvard Tweet This!
3. . - Alex Tew, Monkey Inferno Tweet This! 4. . - Shane Barker, ShaneBarker.com Tweet This! 5. . - Jure Klepic, jureklepic.com Tweet This! 6. . - David Meerman Scott, Marketing Strategist Tweet This! 7. . - Jay Baer, Convince & Convert Tweet This! 8. . - Don Tapscott, dontapscott.com 9. Twitter Wanted to Buy Instagram. Real Time Search - Social Mention. Social Media isn’t Magic – It’s about Staying Human on the Internet. Social Media is not magic, nor does it surprising tricks, you will need more than magic to succeed. I am talking about a process that truly makes sense when it’s aligned with the business strategy and also gets inter-departamental touching every aspect of the business model. I am afraid but Social Media is not the damn thing that will save your business from crashing.
What does social media really do for you? It multiplies you reach, harnesses the power of global communications, mingles you with the party, connects emotionally with your audience, makes use of the social web to empower human interactions and also gives you real and measurable results. What the heck! This is me or the reasons shown below are so cool? The Key – Staying Human Social Media can be understood in different ways, there will be people that it will talk about platforms or tools and there will be some – the crazy ones – that will say that it’s about people. Staying human means going beyond the Social thing. Connect: 13 Reasons Why Using Social Media for Business is Non-Negotiable!
Is there ever a time when having a social media presence is an option? I believe the answer is no, in this day and age as a business you can’t afford NOT to leverage social media. Here are my 13 Reasons why using social media for business is not negotiable. 1. Social proof Consumers are more and more savvy about who and where they purchase products from and people will take the time to research online before making a purchase. By having a social media presence that is both engaging and engaged it helps reassure clients that your business is reputable and can be trusted. 2.Humanizes your brand Copying and pasting marketing lingo into social media just doesn’t work. 3. Your sphere of influence is the people in and around your brand that you interact with. 4.
Your industry or niche is represented on Facebook and Twitter. Companies are paying a lot of money to advertise and grow their brands in social media. 5. Statistics Source: 6. 7. 8. 9. 10. 11. College News, University News, College Sports, Campus Life - HuffPost College. The Future of Photo-Sharing Apps. The tiny Instagram app grew to a gigantic 27 million users during its first year in the App Store. It has inspired real-life Instameet-ups, Instagram art shows and a community based on love for the image, where users can post and receive feedback from other visual thinkers.
Instagrams are not only the new Polaroids when it comes to party pics, they’ve become a way for users to communicate visually, sharing inspiration and ideas (well, iPhone users anyway – the Android app is due out soon). But Instagram isn’t the only app capturing smartphone users’ visual imaginations. Photo-sharing apps such as EyeEm, Piictu and Cinemagr.am each offer users opportunities to connect and organize visually and categorically in non-Instagram ways. The Web-based photo social network pasts of Flickr, PhotoBucket, Picasa, Shutterfly and Kodak Slideshare are over.
Instagram owns the mobile photo-sharing space, so why compete with it? Piictu: Visual Communication, No Filters Allowed Piictu. 10 Ways to Humanize Your Brand on Social Media. Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand. Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.”
Humanizing a brand simply means trying to interact with each customer on a personal level. 1. I recently asked Alfredo Tan, Senior Director of Facebook Canada, if the company distinguishes between business and consumer brand pages. 2. In Smart Business, Social Business, author Michael Brito writes, "while many organizations are trying desperately to humanize their brand, they are failing to understand that they need to humanize their business first.
" Take Maya Grinberg, a social media manager with social commerce platform Wildfire Interactive. 3. 4. 5. 6. 7. Want to prove your brand is human? 8. 9. 10. Why Relationships Matter and ROI Doesn’t. We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting “paid.” Don’t get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and word-of-mouth. Albert Einstein said it best when he said, “Everything that can be counted doesn’t necessarily count; everything that counts cannot necessarily be counted.” I recently wrote a post called, Forget About ROI, Start Think About ROE. While there are ways to track a repeat customer and word-of-mouth, it’s not always straight forward.
Again, you may not be able to figure out what the cost to income ratio is of good customer service, we know it’s there. Building A Positive Relationship With Your Customers Depending on what type of business you’re in, the depth of your customer relationships will vary. How would that make you feel? Social media in travel by numbers [VIDEO] 10 Social Media Mistakes We Bet You're Making. Facebook's Brand Timeline Can Be Bridge to the Millennials | CMO Strategy. Facebook's IPO will be the largest ever for a tech company, and it has every chief executive asking the CMO, "What's our Facebook strategy? " And with the buzz around the launch of a "brand timeline" at the Facebook Marketing Conference in New York this week, the stakes for lead marketers to deliver results in an increasingly complex environment will grow exponentially. While the brand timeline will unlock opportunities and also expose risks for many CMOs, we envision a world of possibilities for heritage brands to build connections with millennials.
This generation is the largest, most diverse, educated, affluent, complicated and influential consumer base that CMOs have ever encountered. Even with more than 800 million users, Facebook remains a platform that was created by a millennial, for millennials. How can heritage brands take advantage of the new timeline? The brand timeline will empower CMOs to turn this situation on its head. Craft the brand story. Pinterest’s Impact on Social Media is Worth So Much More Than 1,000 Words. Last week, Mashable’s Sarah Kessler authored an article about Pinterest clones which focused on sites that have copied the look, feel, and/or overall functionality of social media’s most recent phenom. What I haven’t seen though, are posts that put forth some higher order thinking around the act of curating content and what that means for individuals and for social media in general.
Before going any further, let’s agree on a definition. Content curation does not include generating content, but amassing content from a variety of sources, and delivering it in an organized fashion. Anyone interested in finding relevant content pertaining to a specific category and funneling this information to an audience (public or private) in a mash-up style is a content curator. Let’s face it. What if you (or a loved one) recently received an unexpected medical diagnosis? Imagine a student doing research on a topic from World History WWII to present. 7 Brands Using Instagram Right. Mobile photo sharing is one of the fastest growing social media trends and it doesn’t appear to be slowing down any time soon.
Instagram , recently named App of the Year by Apple’s App Store , has risen to the top of the mobile sharing applications. In less than two years, Instagram has gained more than 15 million members who have uploaded more than 400 million photos . Many brands are using this visually-based platform to give customers a different and more interesting view of their products and services. Take inspiration from the following seven brands that have creatively integrated Instagram into their social media strategies . Using Instagram for Social Good 1. 2. charity: water: This non-profit organization brings clean, safe drinking water to people in developing countries. Using Instagram to Educate and Inspire 3. 4. Using Instagram to Invite Customers Inside 5. 6. 7. These are just a handful of the brands currently using Instagram to engage current customers and attract new ones.
The Next Social Networks. The rage in social networks right now is Pinterest, partly because it’s probably the first social network that has a much higher adoption rate by females than males, and partly because it’s an interesting concept: somewhere between visual social bookmarking and scrapbooking. What also might not be immediately obvious is that it’s just “easier” to interact there. In that way, Pinterest has something in common with Instagram, which is community around photos. What I’m interested in, though, is Gentlemint, which I keep calling “Pinterest for dudes.” (Again, because Pinterest has a very high level of female users, the content that flows by my screen there, most often, is female-focused.) I’m not at all interested in the technology. The Next Social Networks Who cares that Facebook has 850 million users?
Pinterest points to something interesting: absolutely bite-sized curation is a trend to consider. Squint just a little. Now, blur your eyes a little. Growing a Channel Might Be a Team Sport. So That’s What “Build Your Brand Story” Means! A confession: I don’t know much about branding. Oh, sure – I know words, but branding? That’s Gabriella’s bailiwick. I know more now than I did six or seven years ago, but that’s because she’s been my mentor for several years (and you can’t have a client-centered conversation with Gabriella without branding coming in to it).
So, when Level343 posts blogs about branding, that information comes either from Gabriella or information I’ve gleaned from her through the years. If you’re a regular reader, you’ve come across several articles here about brand building and social media. Today, I’m feverishly typing up this post for your consumption because I’m excited. The Story of a Company… At the time of this writing, I’ve just finished researching for an article. In 1959, Volkswagen had just started growing in the U.S. Now, I learned a few things about Volkswagen that I didn’t know (not being a big car enthusiast – if you are, you might already know these things). How? Here’s the deal: Listen. How to build your network on LinkedIn. With Utah's unemployment rate around 6.4 percent, it is more important than ever to proactively build a network of professionals who can aid you in searching for a job. Whether you are unemployed and seeking new employment or you are happy in your current job but know you’ll want to move onward and upward down the road, LinkedIn can become one of your strongest allies.
Here are some tips that will help you start to build your network and aid you in making an impact during your next job interview. First, create and complete your LinkedIn profile. Creating a LinkedIn profile is free and user-friendly. Once you create a username and password LinkedIn will walk you through an online wizard process that will allow you to populate as much information as possible. Be sure to be detailed and dedicate a minimum of two hours to creating your profile. Second, schedule regular updates for your profile to let your peers know you are involved in your business and industry. Fifth, volunteer. Some Key Social Media Trends To Look For In 2012. The Reach Multiplier | Triberr. Social Media Management: Twitter & Facebook Tool - Buffer. Six Marketing Fundamentals to Help Advance Your Career. 5 Ways Brands Can Use Pinterest to Boost Consumer Engagement. 7 Ways To Improve Your Social Media Skills and Influence.
5 Minute Guide To Scoring A Job In Social Media. Facebook Timeline Customization: 5 Tools for Killer Cover Photos. 6 SEO Jedi Tactics to Try Before Turning to the Dark Side. What Is A Facebook “Like” Worth For Your Business? How to Create a Viral Sweepstakes With Social Media. Big #chat Digest. We Can't Wait: The White House Announces Federal and Private Sector Commitments to Provide Employment Opportunities for Nearly 180,000 Youth. Top Five LinkedIn New Year Resolutions for 2012. 5 steps to succeed on Facebook and Twitter. 60 Genius Brands to watch in 2012. What You Can Expect for Adland in 2012 | News. News & Insights | Ice Clear Media. Facebook Timeline Is Basically Your Digital Resume. Social Strategy Blog « Radian6 - Social Media Monitoring and Engagement. Content Before Klout – Why Social Influence Is More Than A Score | The Star Group.