Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) (9780470583784): Jim Sterne, David Meerman Scott From the Back Cover Measure the success of your social media business strategy Filling a key need for serious online marketers, Social Media Metrics gives you an A–Z guide to using data to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings (hint: more is not always better), how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. Filled with the numbers that matter and specific examples of how to use them, Social Media Metrics equips you to successfully market on the social Web. "Jim Sterne has been at the cutting edge of this industry since before there even was an industry.
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics (9780071768290): Marshall Sponder Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.”—Paul Holmes, The Holmes Report
From the Inside Flap How to Improve the Return on Your Social Marketing Investment With this book, social marketers can now answer that nagging question from the CEO and CFO: “How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest RIO and least risk?” The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. The authors build a Media Engagement Framework that applies directly to: ROI of Social Media: How to Improve the Return on Your Social Marketing Investment (9780470827413): Guy Powell, Steven Groves, Jerry Dimos