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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) (9780470583784): Jim Sterne, David Meerman Scott. Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics (9780071768290): Marshall Sponder. ROI of Social Media: How to Improve the Return on Your Social Marketing Investment (9780470827413): Guy Powell, Steven Groves, Jerry Dimos.