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This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.
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Brian Solis is a principal at new media agency FutureWorks .
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Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting.
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Ross Kimbarovsky is the co-founder of crowdSPRING , a community of 43,000+ graphic designers that helps small businesses from around the world with graphic design needs. You can follow Ross on Twitter @rosskimbarovsky and @crowdSPRING . Capacity - especially to plan and execute effective marketing strategies - is a big challenge for every small business.
10 Small Business Social Media Marketing Tips
Though publishing videos on the web has been child's play for years now, the process of getting them to rank high in search remains enigmatic at best, frustrating at worst.

