Display Advertising Works, But It Works Differently Than Search. There’s been a lot of talk recently that search and other forms of "performance" or "direct" online marketing will continue to grow in the downturn while display and other forms of "brand" marketing will struggle.
I think that’s likely to be true at some level but it doesn’t mean that display advertising doesn’t work. In fact, a recent comScore white paper that was presented last week at the Empirical Generalizations In Advertising Conference at the Wharton School is very enlightening.