Alexis Barbey
NSFW. A hunter shoots a bear! Alexis_barbey's tutorial Bookmarks on Delicious. Stéphane Koch: A mon sujet | intelligentzia.net. Shorten & Share | bit.ly | a simple URL shortener. The 3 Pillars of Social Media Readiness. All businesses are being forced to go social. Are you facing internal conflict behind the firewall? This is not a post about social media marketing. I’m not here to give you hints on how to increase your friends, fans and followers. Nor will I say that it’s time for your business to “join the conversation” and I promise not to overuse the word transparency either.
I believe that most brands (large and small) get it. Friends, fans and followers are important, yes. But there’s an underlying challenge that’s not being addressed as it should be. You see, years ago when Facebook and Twitter exploded and there was an expectation from the “social” community that brands should create blogs and communities; the brands listened. And what you’ll find today is that most brands are doing a really good job on these channels engaging with their customers. They’re listening to the conversation using social media monitoring tools such as Radian6 and Meltwater Buzz. The second pillar deals with governance.
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