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Module 2 Social Media Strategic Planning: Reading Material

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How to Create Your Social Media Strategy. When it comes to building a solid social media strategy, there are many things to consider.

How to Create Your Social Media Strategy

From goals, to content, branding and audience engagement, it can feel complex. But the good news? Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written in 300 words or less. And when you look at the keys to their success, it’s simple. Clarity of purposeCommitment to an easy to follow common sense approach While there’s no one-size fits all solution, you can find the same success if you’re armed with the right plan. And as someone who works with marketers, small businesses and entrepreneurs daily, I know the power behind a strategy. It’s one that allows you to act on purpose, flipping the scattershot marketing approach on its head.

Not sure where to begin? But more than that – they are each designed to boost your engagement, traffic and sales. 1. In other words, how do you expect it to benefit your business? Developing a Social Media Strategy in 7 Steps. Social Media Strategy in 11 bullets. Social Media Tactical Plan. Developing A Social Media Strategy. About Social Media Command Centers. In Dell Social-Media Journey, Lessons For Marketers About The Power Of Listening. 13 Traditional Marketing Strategies You Can’t Afford to Ignore. Tesco Homeplus Virtual Subway Store in South Korea. KLM social media strategy - Part 1. Part 1 : Early Efforts and the Ash Cloud KLM has been active in social media since late 2009.

KLM social media strategy - Part 1

Ever since, people have been asking us about our social media strategy. We’re pleased about all the attention. Unfortunately, though, we can’t answer all questions individually. So, we thought we’d write a short series of blogs about it instead. Back in the summer of 2009, a small group of department representatives gathered each week to discuss the rise of social networks and how they related to KLM. The Ash Cloud We started off small. When the Icelandic volcano erupted in April 2010, much of Europe’s air space was covered by a vast ash cloud, and the authorities decided to shut down air traffic. On the third day of the closure, KLM started performing a number of successful test flights to demonstrate that it was safe to fly.

From the ash cloud we learned that, as a company, we could tackle a crisis situation effectively using social media. Jochem van Drimmelen Online Reputation Manager. Inbound Marketing with Owned, Earned and Paid Media [Infographic] Apply your inbound marketing with owned, earned and paid media model presented in this infographic by Smartinsights and see how it works.

Inbound Marketing with Owned, Earned and Paid Media [Infographic]

Owned Media: This is what you’ve got, from your website, blog and social networks that you control such as Facebook Page, Twitter account, Pinterest, Google+ and more. Paid Media: The positive publicity you can get from paid advertising. Earned Media: The positive publicity you’ve earned from your promotional efforts other than advertising, it can be from search engine, other blogs of industry influencers, portals or via social networks of your fan. In reality, earned media works pretty good to increase your exposure. Keep updated with latest cool infographics in B2B marketing and technology services/products by subscribing to our RSS feed: More Cool Infographics>> Embed This Image On Your Site (copy code below): <div style="clear:both"><a href=" src=" width="664" border="0" /></a></div><div>Courtesy of: <a href=" Infographics</a></div> Like What You See?

3 Innovative Ways Startups Are Driving Results Over Social Media. Some small businesses are getting creative and earning their social media followers' trust -- and their dollars -- by ditching the one-way hard sell that's all too common on Facebook and Twitter.

3 Innovative Ways Startups Are Driving Results Over Social Media

They understand that social-media platforms are fertile ground for potentially lucrative two-way conversations with their target customers. To these companies, there's much more to social marketing than peddling their brand story as bait for hollow likes, re-pins and re-tweets. Here's a look at three such businesses using inventive and effective social-media strategies to boost brand awareness, build relationships with customers and drive sales: 1. Warby Parker Warby Parker's 'Home Try-On' campaign lets customers get feedback from their social-media friends on which glasses they should purchase.

Social strategy:Encouraging user-generated content that drives brand awareness. What is Strategy?