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Module 10 Marketing to Mobile: Reading Material

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15 reasons your brand should be on Snapchat. “Those who fail to learn from history are doomed to repeat it.”

15 reasons your brand should be on Snapchat

That is the saying that springs to mind when I see marketers dismissing Snapchat as a significant channel. Presumably they’re the same people who realised social media was a good idea five years later than their competitors. But when it comes to Snapchat’s importance as a marketing tool you don’t have to take my word for it. There are plenty of numbers to back up the claim.

Forbes Welcome. Britons 'love smartphones and selfies' - BBC News. Image copyright Getty Images Smartphones have edged ahead of laptops for the first time as the preferred devices for connecting online in the UK, a report by Ofcom says.

Britons 'love smartphones and selfies' - BBC News

The communications watchdog said 33% of Britons opted for smartphones as the device of choice in 2014, ahead of 30% who preferred laptops. Ofcom said the toppling of the laptop was a "landmark moment". Data from studies in 2014 also suggests that Britons took 1.2bn selfies last year, it said. Your Phone: How Often Do You REALLY Use It? Food, Nightlife, Entertainment. Snapchat Murders Facebook.

Conversations on this video: Randall Packer <> Very interesting! So are we all becoming citizen journalists without a memory!? It¹s interesting that communications media emerged in part from Vannevar Bush¹s historic 1945 ³As We May Think² essay detailing the idea of the ³Memex,² a prototypical device for memory extension and recording/preserving the cultural record. Now it seems the idea of a cultural record or even a trace of it has been thrown out the window with new media formats such as Snapchat: living purely in the ³now.² Radovan Misovic <> I think calling snapchat citizem journalism is a bit far fetched :) And yes, the whole concept screams NOW, not yesterday or two weeks ago, but mind that is still coexists next to slower media, or social networks if you wish. Also, another interesting point was the one on is sharing of mobile videos. I'm wondering where falls into this picture. Randall Packer <> Rado, I respectfully disagree: it’s absolutely citizen journalism in the broader sense in which the individual is “reporting” on their everyday life, activating a social space of the everyday via social media. And of course this reporting can range from the most personal details to events of social upheaval. Doug Schuler <> Great? It seemed like obnoxious marketing. Also, from the video I saw it seems like snapchat turns people into imaginary television or music video actors. Maybe I'm missing something but I just couldn't see why snapchat was *better* than facebook. Because it's new? – alexgrech

Project Glass: Skydiving Demo at Google I/O 2012. What price for free wi-fi? 12 tips for effective mobile marketing. Dunkin' Run. Heineken aces US Open sponsorship via time-sensitive mobile, social campaign - Mobile Marketer - Social networks. By Lauren Johnson September 4, 2013.

Heineken aces US Open sponsorship via time-sensitive mobile, social campaign - Mobile Marketer - Social networks

3 Simple Ways to Make Your Blog Mobile Friendly and Improve User Experience. Following is a guest post by Celina Conner.

3 Simple Ways to Make Your Blog Mobile Friendly and Improve User Experience

Celina will walk us through three ways to improve the way our blogs look on mobile devices. Enjoy! Fast to gain its lion share is the mobile market. Almost everyone today browses profiles and engages in personal, casual or business talks in Facebook, Twitter and other social networks using smartphones, tablets and other mobile devices. As people go increasingly mobile, creating a mobile-friendly version of your blog is essential. Question is, “Are your website design and content ready for mobile devices?” Why Adapt to Mobile in the First Place The fact is that people nowadays are walking around with “computers” on their pockets. This mobile equivalent of your website is not one that is the same as the original web version but is a light version of your main blog. Remember – users have to pinch, zoom and scroll in to view the items on the page in smaller screens with convenience. How to Make Your Website Mobile-friendly? 1. 2. 3. Samsung Galaxy S4: The Smart Phone Line.

Taxi technology: Why catching a cab will never be the same. 6 Powerful Ways to Improve Your Social Mobile Marketing. 44 Useful Mobile Apps for Social Media Marketers. I Forgot My Phone. Mobile First and Digital Tools. We marketers love buzzwords and phrases.

Mobile First and Digital Tools

Apple - iPhone 5 - TV Ad - Photos Every Day. Social Media Changing the Way FEMA Responds to Disasters. More than 70 percent of people in disaster situations use social media to let their families and friends know that they are OK, according to a University of San Francisco survey.

Social Media Changing the Way FEMA Responds to Disasters

This shows that the use of social media in responding to natural disasters is becoming crucial to emergency response agencies, Rep. Susan Brooks, R-Ind., chairwoman of the House subcommittee on emergency preparedness, response and communications, said at a recent hearing. “Social media enables response organizations to quickly push information to the public — something that has not been possible on such a wide scale until recently,” she said. The Federal Emergency Management Agency (FEMA) has three Facebook pages and 34 Twitter accounts. Developing a Mobile Strategy. Online, Social, and Mobile: The future of the video games industry. Introduction: A fundamental shift Figure 1 shows the remarkable transformation that the industry has gone through in the last 10 to 15 years.

Online, Social, and Mobile: The future of the video games industry

The advent of online, social and mobile gaming has opened up the gaming industry to a much wider audience beyond the traditional target group of ‘hardcore’ gamers.