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The internet has no gender, and platforms, services and utilities that are changing our lives are designed with a generic user in mind, optimized with the goal of scaling rapidly and hitting the largest user base possible. When designers talk about how they create wireframes, they always refer to a desired user’s behavior, as well as how they want users to feel about the overall experience. Successful criteria for navigation tend to be the ones that made Apple so successful: simple, easy to use, delightful to experience. These criteria are universal, and in the absence of specific content we can say that they are gender-neutral. However the notion of what constitutes a successful navigation experience varies by groups of people, and not everyone naturally responds to a solicited behavior in the same way as others do. For example, when he first came out with the idea of the platform, Pinterest founder and designer Evan Sharp was aiming to create an experience of serendipitous discovery :
Facebook introduced a new tool Thursday that allows you to organize your newsfeed into a personalized newspaper. The feature, which will be rolled out to users in the coming weeks, lets you create and subscribe to topical feeds such as “Recipes” or “Fashion.” Under a list for “Sports,” for instance, you could add the public Facebook pages of all of your favorite teams, athletes, publications and pundits.
Editor’s note: In this guest post, Naval Ravikant and Adam Rifkin argue why Twitter is undervalued. Naval was an early investor in Twitter and owns Twitter shares; Adam does not. They have not discussed the content of this article with anyone inside Twitter. The views expressed are their own.
Moataz Rashad is an entrepreneur and advisor to a few startups. He is founder and CEO of Vufind Inc. and the publisher of VuHunt, a mobile geoSocial real-life game. The interest graph has been gaining increased attention over the past few months. With Google transforming itself into a social company, and even pushing personalized search, it's clear that the curated web is a reality. Furthermore, the interest graph has much more expressive power in the case of the mobile web.
Humans move between ‘patches’ in their memory using the same strategy as bees flitting between flowers for pollen or birds searching among bushes for berries. Researchers at the University of Warwick and Indiana University have identified parallels between animals looking for food in the wild and humans searching for items within their memory – suggesting that people with the best ‘memory foraging’ strategies are better at recalling items. Scientists asked people to name as many animals as they could in three minutes and then compared the results with a classic model of optimal foraging in the real world, the marginal value theorem, which predicts how long animals will stay in one patch before jumping to another. Dr Thomas Hills, associate professor in the psychology department at the University of Warwick, said: “A bird’s food tends to be clumped together in a specific patch – for example on a bush laden with berries.
Social curation startup Pearltrees has just sealed a deal for €5 million (around $6.6 million), all in the name of creating a better interest graph. Much is being made in current social media circles of the “interest graph” concept, which is more about what you know than who you know, and which purportedly has strong connections to purchase intent and other matters of concern to online marketers. Put differently, while social networks like Facebook focus on what you have in common with your friends and how you react to friends’ recommendations, interest graph-based models (like the ones behind Pinterest, GetGlue or Foodspotting ) make social connections based on shared interests, not the other way around. “Pearltrees has leveraged social curation to create an open and collaborative interest graph of the Web,” said Pearltrees CEO Patrice Lamothe in a release. “As a consequence, Pearltrees harnesses the power of people to organize and discover the most valuable content on the web”, he said.