Social media for hotels, how it drove 6% of direct bookings. Snap Traveller is a free innovative platform where bloggers can finally connect with hoteliers. The concept is to provide a wide range of boutique hotels around the world to passionate travel bloggers. It is a new way for hotels, and for bloggers, to be connected easily and work hand-in-hand. Today Social Media activites have a lot of impacts on the travel industry. Bloggers have become as much influent as other traditionnal medias. Worldwide boutique hotels are now trying more and more to build their online presence and this is a real challenge for them. By connecting bloggers and boutique hotels on the same platform, we offer the possibility to create connections which were not possible before. 1. Hotels urged to do something with connection between online reputation and revenue. Ever since Cornell University established a link between online reputation and revenue per room in hotels it was only matter of time before technology came along to make the most of it.
Step forward ReviewPro (partner with Cornell in the original study), which is this week launching Review Optimizer to try and leverage a property’s online reputation with tools to increase revenue. Sounds simple? Well, ReviewPro says the tool will take reputation management and its impact on a property’s commercial interests to a new level. Developed in collaboration with Meliá Hotels International, Optimizer allows a hotel to track average daily rate (ADR), occupancy and RevPAR data from its competitors to better understand and take action, based on the relationship between guest satisfaction and price optimization.
The tool essentially produces two outcomes: 1. All hotels in a group will be visually mapped to one of the four quadrants based upon the level of revenue optimization. 2. An example. A sample social media policy for hotels. Writing a social media policy is one of those tasks hotel managers know should be a priority but will find any excuse to avoid. To help, Daniel Edward Craig put together a sample policy and a few things to consider when writing your policy. By Daniel Edward Craig, June 27, 2011 Writing a social media policy is one of those tasks hotel managers know should be a priority but will find any excuse to avoid. And yet for all the procrastinating, it’s not that difficult a task. Why do you need a social media policy? By providing clear guidelines on what’s appropriate and what’s not appropriate, a social media policy will help mitigate risks and contain fallout in the event of a breach of conduct or a full-on crisis.
Equally important, a social media policy will help mobilize some of your greatest advocates: your employees. Use the following sample components as a framework to build a policy that reflects your hotel’s distinctive brand, vision and values. 1. 2. 3. 4. 5. 6. 7. Hotel Amenities for Corporate Travelers | HotelCluster.com Blog. Clean rooms and comfortable beds are important, but today’s business travelers want a lot more than that. If you own a hotel and are interested in attracting more business travelers, you should be aware of what amenities they usually look for.
This will allow you to introduce those amenities in your hotel, which, in turn, will attract business travelers who prefer your hotel over the others. Here are top 10 amenities that you should include in your hotel if you want to attract business travelers: 1. Airport Pickup and Drop-off In any city, traffic can be troublesome, and the last thing is a business traveler wants to meander through the city’s traffic. Also, in a new city, it is pretty common to inadvertently take the wrong turning and get lost. 2.
Today, one of the most wanted hotel amenities for business travelers is Wi-Fi connectivity. 3. Corporate traveler will never travel without their gadgets – notepads, laptops, smartphones, tablets and iPads. 4. 5. 6. 7. 8. 9. Tnooz. Launches Revenue Optimizer to Increase Hotel RevPAR with Insights from Review Analytics. April 12 – Barcelona, Spain – Today ReviewPro launches Revenue Optimizer to help hoteliers increase hotel revenue by acting on insights from the social web. Developed in collaboration with Meliá Hotels International, ReviewPro’s new Revenue Optimizer module allows hotels to compare their daily rates (ADR), occupancy, revenue per available room (RevPAR), and Global Review Index™ (GRI) with guest satisfaction scores at competitor hotels to identify opportunities and actions required to maximize guest satisfaction and revenue growth.
Recently, the direct impact of online reputation on hotel revenue was proven in a landmark study by Cornell University’s Center for Hospitality Research. The study, which combined ReviewPro’s Global Review Index™ with pricing data from STR, demonstrated that for each 1‐percent increase in the GRI, hotels experience an ADR increase of up to 0.89%, an occupancy increase of up to 0.54% and a RevPAR increase of up to 1.42%.
Top 5 Ways Hotels Can Find and Reach Luxury Consumers Through Social Media ? OnlineFantastic. Luxury hotels are all over Facebook and Twitter these days. The mere existence on social media channels is, of course, not enough. Successful social media campaign is underlined by a sound strategy, part of which is finding and reaching the target market (in this case the luxury segment). Here are the top 5 ways on how to find & reach the luxury consumers on social media: #1: Twitter Lists Rule! If you are one of those people who think Twitter doesn’t make sense, think twice. . #2: World Meets on Facebook Fan Pages There are plenty of luxury loving fans worldwide who breathe Facebook & travel.
. #3: Think Competitors! Social media (especially Twitter) give you an easy access to your competitors’ clients – existing and potential. . #4: Luxury Twitter Users! Find the Twitter users who tweet about luxury, travel or both (especially the influential ones) in Twitter directories (more in my point #1), follow them, interact with them, follow their followers, follow who they follow. . #5: Blogs! Build a Hotel LinkedIn Brand Presence That Drives Business Results. Research has show that LinkedIn is 277% more effective at lead generation then Facebook or Twitter. Nearly 80% of LinkedIn members wants to connect with companies in their life. Brands that include and involve employees via LinkedIn is 70% more likely to have employees engage with their content.
How To Build a Hotel LinkedIn Brand Presence That Drives Business Results? LinkedIn is professional Social Network that value collaboration and networking among trusted friends and colleagues. Build trust and be trustworthy, this is what leads into your network liking, sharing and commenting on your content. Every time someone in your network share yours content this is a quality sign that your Hotels should recognize. This is your opportunity to reach out and ask how you can help. Moving the Hotel LinkedIn Collaboration Grid Many Hotels still feel their Social Networking effects on LinkedIn is on the left side of the grid.
High Impact – Easy to do Ask your employees to share your Hotels content. Hoteliers balance formal ratings, user reviews. REPORT FROM THE U.S. —Jonathan Crellin is proud of the Boston Harbor Hotel’s 5-star status. Awarded by Forbes Travel Guide, the badge of success required years of determination and diligence to achieve—a conscious effort to satisfy the critical eye of an anonymous evaluator who grades more than 550 individual standards in 17 different categories. Far less objective, although no less impressive, is the Boston Harbor’s No. 3 ranking out of 75 hotels in Boston on TripAdvisor, a position assigned by the aggregate rankings of faceless, often nameless online reviewers. One formal. The other free-flowing. Asked which is more important, GM Crellin said, both. “When people are online and looking at things and they see we are one of the top hotels on TripAdvisor, and then they learn we’re a (Forbes Travel Guide) 5-star hotel, those really support each other,” he said. “… Both of them are good, validating efforts, and we appreciate our reputation with both and others.”
The Global Review Index™ Top Hotel Rankings for Moscow. The Global Review Index™ Top Hotel Rankings for Moscow are in. Below you will find a list of the top ten hotels in Moscow, according to client feedback online. Global Review Index™ Top Hotel Rankings aggregate guest reviews from the world’s leading review sites and online travel agencies into a single index, making them an industry-standard benchmark for online guest satisfaction. Table: The Top 10 Hotels in Moscow Чтобы скачать отчет по Топ Отелям в Москве, нажмите здесь Click here to download the Moscow Top Hotel Rankings report Questions about these rankings? About the Global Review Index ™ Top Hotel Rankings Originally piloted in 2011, these B2B rankings are calculated based on guest reviews from more than one hundred of the most relevant review sites and online travel agencies (OTA) and evaluate reviews for 3, 4 and 5 star hotels over the course of a 12-month period.
Visit for more information. Top 10 Twitter Tips For Hotels. Discover Top 10 Twitter Tips For Hotels. Take advantage of some hands on Twitter Tips your Hotel can adapt immediate. Build a Solid Foundation Twitter is a minute-to-learn , life-time-to-master system. Twitter is the Water cooler channel with your customers. Be on the outlook to find new creative ways to engage. Listening and Reputation Management is the key to success building a solid foundation. Make sure you create a listening channel that capture mention of your hotel brand name, product and services offered.
Be Authentic Hotels don’t need to be formal or follow a set of rules to engage on Twitter. Craft your tweets in a strategic and unique way that let your network behind the scenes of your Hotel. Sounds amazing! Stand Out Being creative and innovate within 140 characters can be a challenge. RT @mo_hkg: 1963 was not only a special year for the hotel but also the best year for port in the last decade? Creative Response Empathy is another important skill to use wisely on Twitter. What Facebook’s Graph Search Means For Your Hotel.
What Facebook’s Graph Search Means For Your Hotel Posted in Social Media on April 05, 2013 by Tim Dale Recently, Mark Zuckerberg and his crew released their third pillar to the ever-changing Facebook platform with Graph Search. Joining the Newsfeed and Timeline, Graph Search was born into a lot of hype, questions, and concerns about its impact on online searches, marketing, and privacy. Good people of the Hotel Industry, let me guide you through what this means for your business. Graph Search Overview First, let’s get acquainted with Graph Search. Why It’s Important to Hotels If I didn’t hook you there, listen up because it gets better. Now, we’ve all seen The Social Network so we know Zuckerberg is a smart guy. Here’s where Facebook gets a little creepy. Finally, searching has become social.
What Now? Now that we have established Graph Search as a legitimate contributor to online hotel marketing, you may be asking yourself what your hotel should do. Wrap It Up. How to Write a Persuasive Hotel Business Plan. OK, so you have decided to realize your dream and open your own hotel. You have thought out an amazing concept delivering unparalleled guest service. The next step would be to write a hotel business plan. It’s like a road map to the opening. However this is where most entrepreneurs get stuck. Why? Really it is not that difficult to make a good hotel business plan. They key is, knowing what to include, and what not to include in your hotel business plan. One of the main challenges is that after reading the first page most business I often don’t fully understand what the hotel is all about. We have put together a guideline with 10 critical points you must include in your hotel business plan; 1.
Mission Statement: Intro: a 1 line company description only the essence of your hotel (not 2 lines or a paragraph). 2. More detailed information on the USPs (unique selling points) of your hotel concept. 3. 4. 6. Marketing: How exactly will you attract customers / guests? 7. 8. 9. 10. Cheers, April 5th. Every Friday, we share 5 of the most interesting articles published online during the week, ranging from Social Media & Online Reputation Management to Hospitality Industry News and Market Research.
In case you haven’t already seen links to them on Twitter, Facebook, LinkedIn or Google+, here is our hand-picked selection of recommended readings this week: The easiest way to encourage direct bookings – give your customers a good incentive! Property staff can encourage direct bookings By John Buchanan Infographic: How do changing tastes and demands affect business travel? Business travel becomes budget conscious, social media makes a mark By Karthick Prabu Improve relations with employees to communicate your brand identity to customersHow to turn employees into a beacon for your brand By Deborah Lewis Why hotels prefer bespoke adventures for guests Forget about hotel amenities, bring on the experience!
Share. PRESS RELEASE: The Seven Star Global Luxury Awards has Confirmed their Final Travel, Tourism and Hospitality Nominees; With Voting Now Open to the Public and Trade. The Seven Star Global Luxury Awards continues to gain momentum with online voting already exceeding expectations after only a few weeks. With the most sought-after brands in the travel, tourism and hospitality industries vying to be honored with the Signum Virtutis – the seal of excellence, being bestowed upon them for 2013; competition is becoming fierce on a global scale. The results will be revealed at the Awards Ceremony; honoring this elite collection of nominees with this highest and most exclusive award for being the pinnacle of luxury and lifestyle in these exciting industries. Voting will continue until May 28, 2013 and results will be announced at the Awards Ceremony held at the beautiful Villa Padierna Palace Hotel in Marbella, Spain.
“We are honored and excited to have been chosen as the host venue of the inaugural Seven Star Global Luxury Award and we look forward to welcoming the Luxury Panel Members and the 2013 Winners. Offer Some Eye Candy to Get the Attention You Want. How To Offer Some Eye Candy to Get the Attention You Want by @EliseRedemann. from University Alliance. There’s no denying that humans are visual creatures.
In fact, human beings were telling stories with pictures on cave walls before language was ever invented. So it should come as no surprise that society has come full circle and placed a great emphasis once again on imagery. More and more businesses, including hotels, are catching on to the fact that audiences typically engage more with images than with large chunks of text. These photos tend to garner more followers on social networks, and more followers usually mean more customers.
Yeah, But Do Photos Have the Power to Drive Website Traffic? At this point it’s fairly common knowledge that imagery creates more engagement on social networking sites like Facebook and Pinterest. Hubspot, the inbound marketing software company, analyzed the effects of image marketing by looking at results from their own Facebook account. Take Great Photos. Innovative Hotel Concepts - Stand Out an Be Remarkable ! Build a Hotel LinkedIn Brand Presence That Drives Business Results.
INCREASING DIRECT BOOKINGS – Emotional Impact is Key but how is this achieved ? The Global Review Index™ Top Hotel Rankings for Sicily. Starting your own Hotel | How to ... March 22nd. Do You Read our Blog Via Google Reader? How To Take Charge Of Your Hotels LinkedIn Lead Generation. Online Reputation and Social Media Management for Hotels: Recommended Readings of the week - March 15th. Reservations KPI | Measuring the Efficiency of your Hotel Call Center.
Video: ReviewPro Interviewed by Social Media Consultancy Blum, Bryant. 12 Ways For Hotels To Network with LinkedIn. ITB Berlin 2013: An exciting year for the travel industry. Need a More Complete Snapshot of Guest Reviews From All Channels and Surveys? Social Media Collaboration and Networking The End Of Hotel Services As We Know It. TripAdvisor's redesigned Tingo now searches for hotel upgrades. Up-Selling in Hotels is an Art : Cake, Soup, Flowers and a Goldfish. Google Hotel Finder, friend or foe? | WIHP Magazine. Is Your Hotel Prepared for a Social Media Crisis? Trust you. Trust you. Social Media Value Innovation: The Hotel Tipping Point. Why would hotels outsource revenue management to yield specialists? TripAdvisor claims scale ensures more trustworthy reviews. How to Audit Your Website for Improved SEO and Conversions. How Tech, Social Media Now Drive the Travel/Hotel Industry.
Seven Tips to Differentiate Your Hotel Online. Metasearch is booming in travel: an analysis | Olery. 3 Timeless Hospitality Trends Gets Sticky With Social Media. Joins EU sentiment analysis research project | Olery. Hotel Price Ads: google poursuit son offensive. | Web marketing hotelier. Revenue Management Focus in 2013. Expedia uses data-triggered human interaction to increase bookings. Photos du journal. Photos du journal. Social Media and Hotel Bloggers To Watch in 2013. Lifestyle snapshot of the business traveler INFOGRAPHIC | Olery.
Social Media Plan. SoLoMo. Content Marketing. Pinterest. Seo. Twitter. Distribution Marketing. Facebook. Mobile.