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Sometimes I think that we can become numb to bad news, especially when it comes in quick succession. Recently there has been quite a bit of it globally and we are used to hearing it, broadcast with sound and image, often leaving us just stunned and usually silent in disbelief. But when the bad news affects us on a very personal level then the emotions become more focused…anger, hurt, helplessness, philosophical.
Mastering branding online takes a lot more than a cool logo and catchy slogan.
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