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QRi consulting | Generation Z. #TheNewGeneration There has been a lot in the media about Generation Y over the past few years – who are they, what makes them different to Generation X and the Baby Boomers, how are they affecting markets, trends, and the economy, how will they change the way things are done now? But now, the time has come to ask those same questions again of a different generation, Generation Z. There is a debate about when Generation Z starts, with some arguing that the earliest members were born in 2000 and others saying they go back as far as 1990, which would mean that the oldest members are now in their early 20s.

So what defines Generation Z? While definitions vary, their general characteristics are as follows: The importance of digital media in their lives has had a massive effect on the way that they work and interact with others. Gen Z-ers ‘multi-screen‘, multitasking across up to five platforms daily and spend the majority of their time on computers and mobile devices. The QRi Team x. Sweden introduces six-hour work day | Europe | News | The Independent. Some companies in Sweden are moving to a six-hour working day in a bid to increase productivity and make people happier. Employers across the country have already made the change, according to the Science Alert website, which said the aim was to get more done in a shorter amount of time and ensure people had the energy to enjoy their private lives. Toyota centres in Gothenburg, Sweden’s second largest city, made the switch 13 years ago, with the company reporting happier staff, a lower turnover rate, and an increase in profits in that time.

Filimundus, an app developer based in the capital Stockholm, introduced the six-hour day last year. “The eight-hour work day is not as effective as one would think," Linus Feldt, the company’s CEO told Fast Company. "To stay focused on a specific work task for eight hours is a huge challenge. In order to cope, we mix in things and pauses to make the work day more endurable. The 10 happiest countries in Europe Reuse content. How Yoga Changes Your Brain - Archetypes. The things we think and the things we do have a dynamic impact on our brain, our attitudes, and ultimately our reality. My father always reminded me of the power of positive thinking and the philosophy of creating my own reality. He taught me that it all starts with the things we tell ourselves and the way we handle situations. Yoga has helped embed this mindset into my daily practice and life. After losing my father to brain cancer seven months ago, I began researching the effects of yoga and positive thinking on the brain.

The Breakdown A Stressed Mind = Stressed Muscles = Negative and Anxious Thoughts A Calm Mind = Relaxed Muscles = Positive and Uplifting Thoughts We are conditioned to think, feel, and react the way that we do when life starts to pour down on us. The Science Think about this: Our thoughts and actions actually change the chemical composition of the brain. More good news! The Yoga Connection Start Now! Take ten minutes every day to meditate, bringing your focus inward.

Forbes Welcome. 14 Food Trends to Watch in Food: Part Three. Health awareness is having an increasingly important impact on food consumption. This briefing focuses on its various influences, from legislation through to packaging. The first sections examine government intervention and whether this is becoming more or less likely.

The second looks at how companies are altering their priorities, moving into new and healthier products. Sugary products are becoming a hard sell Whilst criticisms of sugar have been prevalent for some time, there is now a concerted effort by governments and international health organisations to curb consumption. Taxes are hampering sales where in place Alarm bells will be ringing for food manufacturers whose products’ ingredients contain high levels of sugar. Diversifying portfolios will be essential To overcome such problems, companies are moving into areas of high growth that are less unhealthy alternatives to high sugar products.

Health is no longer just a buzzword but a genuine strategic priority Table of Contents Scope. Health and Wellness in the United Kingdom. Supermarket price wars cause health and wellness to underperform The current value growth rate of health and wellness as a whole dipped slightly in 2014, recording the lowest rate of current value growth over the review period. The cause of this slowdown was mainly price discounting in the UK grocery market. Volume growth was relatively robust in 2014, demonstrating that demand for health and wellness products remains strong. However, price-cutting strategies adopted by major grocery retailers in the UK, which were introduced to combat competition from the rise of discounters, drew value out of health and wellness. Sugar debate reasserts itself in UK The debate surrounding the impact of sugar on a person’s everyday diet resurfaced in 2014 as pressure from public bodies and consumers mounted against food and drink manufacturers.

Supermarket price war sees private label sales suffer Discounters channel has limited impact on health and wellness product distribution Overview Why buy this report? QRi consulting | Consumer Trends: Towards a Healthy Lifestyle. As healthier lifestyles are becoming trendy, especially for Millennials, consumer trends against consumption of sugary foods, alcohol, and fatty foods are emerging. According to Channel 4, one in four British people aged 16-30 say they do not drink alcohol, compared with one in seven older people (60 and over). To facilitate this, new alcohol-free bars and yoga raves have been popping up in London and around the country. For example, Redemption, an alcohol-free bar whose slogan is ‘spoil yourself without spoiling yourself’, are expanding, now with three branches offering not just mocktails, but also ultra-healthy gastronomy, attracting people from many different dietary backgrounds[1].

There has also been a rise in special ultra-healthy diets, such as veganism, vegetarianism, and the paleo-diet, as well as an uptake in activities such as yoga, meditation, jogging, cycling, and niche activities like Zumba and Bikram yoga. Millennials make up one third of the global population.