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QRi consulting. #TheNewGeneration There has been a lot in the media about Generation Y over the past few years – who are they, what makes them different to Generation X and the Baby Boomers, how are they affecting markets, trends, and the economy, how will they change the way things are done now?

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But now, the time has come to ask those same questions again of a different generation, Generation Z. There is a debate about when Generation Z starts, with some arguing that the earliest members were born in 2000 and others saying they go back as far as 1990, which would mean that the oldest members are now in their early 20s. So what defines Generation Z? While definitions vary, their general characteristics are as follows: Sweden introduces six-hour work day. Some companies in Sweden are moving to a six-hour working day in a bid to increase productivity and make people happier.

Sweden introduces six-hour work day

Employers across the country have already made the change, according to the Science Alert website, which said the aim was to get more done in a shorter amount of time and ensure people had the energy to enjoy their private lives. Toyota centres in Gothenburg, Sweden’s second largest city, made the switch 13 years ago, with the company reporting happier staff, a lower turnover rate, and an increase in profits in that time. Filimundus, an app developer based in the capital Stockholm, introduced the six-hour day last year. “The eight-hour work day is not as effective as one would think," Linus Feldt, the company’s CEO told Fast Company. "To stay focused on a specific work task for eight hours is a huge challenge. How Yoga Changes Your Brain - Archetypes. The things we think and the things we do have a dynamic impact on our brain, our attitudes, and ultimately our reality.

How Yoga Changes Your Brain - Archetypes

My father always reminded me of the power of positive thinking and the philosophy of creating my own reality. He taught me that it all starts with the things we tell ourselves and the way we handle situations. Forbes Welcome. 14 Food Trends to Watch in Food: Part Three. Health awareness is having an increasingly important impact on food consumption.

14 Food Trends to Watch in Food: Part Three

This briefing focuses on its various influences, from legislation through to packaging. The first sections examine government intervention and whether this is becoming more or less likely. The second looks at how companies are altering their priorities, moving into new and healthier products. Health and Wellness in the United Kingdom.

Supermarket price wars cause health and wellness to underperform The current value growth rate of health and wellness as a whole dipped slightly in 2014, recording the lowest rate of current value growth over the review period.

Health and Wellness in the United Kingdom

The cause of this slowdown was mainly price discounting in the UK grocery market. Volume growth was relatively robust in 2014, demonstrating that demand for health and wellness products remains strong. Consumer Trends: Towards a Healthy Lifestyle. As healthier lifestyles are becoming trendy, especially for Millennials, consumer trends against consumption of sugary foods, alcohol, and fatty foods are emerging.

Consumer Trends: Towards a Healthy Lifestyle

According to Channel 4, one in four British people aged 16-30 say they do not drink alcohol, compared with one in seven older people (60 and over). To facilitate this, new alcohol-free bars and yoga raves have been popping up in London and around the country.