15 tools that reveal why people abandon your website. Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving! However, visitors who leave your site come and go without a trace, so how do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. Capturing the voice of the customer is more difficult with the web, but it can be done.
Track where your visitors came from, and which links they clicked on, using Google Analytics. Web analytics software is essential for understanding your visitors. Despite being free, Google Analytics is surprisingly sophisticated, and it is sufficient for most websites. Recommended Resources Easy-to-interpret “heatmaps” from Crazy Egg show exactly where visitors clicked—even if it wasn’t on a link. An added bonus! Spredfast - Enterprise Social Media Software : Social CRM Dashboard. Conversocial. Tarpipe - openID. HootSuite. Seesmic. TweetDeck by Twitter. OneView. NetVibes. SocialSafe.