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Trends in Branding - Introduction - © SALT Branding 2010
Santa goes Digital-Mobile-Social No longer does the Macy’s Thanksgiving Day Parade Santa Claus usher in a holiday season of window displays. Today’s consumers start their holiday shopping research online and closer to Halloween, nearly a month before Black Friday and Cyber Monday. They use digital, mobile, and social media to shop both in stores and online – digital technology has changed the holiday shopping experience. But how are retail and other consumer brands adapting themselves to the digital-mobile-social marketplace for the holidays?
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are social media and SEO tools you might find useful:
Social Media Optimization Tools - Online Marketing Blog
By now you know you need to focus on authority , your own, as well as relationships with other authorities. But what are the best strategies for developing authority? From an SEO perspective, building authority only works if you have some sort of web presence for people to capitalize on. For the purposes of this column, it's assumed that you have a blog, a social media presence, or both. Actually, you want to have both, because blogging and social media can reinforce each other in powerful ways: Search engines try to measure personal (or organizational) authority the way people do.
12 SEO Authority Building Tips
While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding . They are looking for signals that thin content mfa sites and thin content affiliates will have a hard time building. If you are a website or business owner, what are some thing you can do to send these signals to Google? In this post I’ll give you a few ideas. Speaking Public speaking is a huge step in showing Google that you are a trusted and authoritative source on the web with nothing to hide. How does Google know you are speaking?
How to Build Website Trust and Authority
Pinterest and Blogging :: The Good, The Bad and The Huh?
As I mentioned yesterday, Pinterest was the second largest referral for Nesting Place this year {only Stumble Upon surpassed it}. I thought I’d share a few things I’ve learned so far about using Pinterest. If you aren’t familiar with the site here’s what Pinterest has to say about itself.
The Twitter Spot in Your Brain
These days, you can’t go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they actually do have thousands of friends and followers. But are these real friends, or did the supposed expert socializers simply crank up an automation software to rapidly build their follower base?
