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Trends in Branding - Introduction - © SALT Branding 2010
2010 is going to be an erratic year. Although some parts of the economy, markets and consumer groups are recovering well, others are still struggling from the deep effects of the recession and facing incredibly challenging circumstances. The result is a post-recession economy that is forcing businesses to make tougher decisions about their brands, a topic we explore in Survival of the Fittest . The new market reality has also forced people to be more creative in how they build brands (see Jumping on the Brand Wagon ) as well as better leverage their existing brands, operate more efficiently and reduce costs. Businesses are also increasingly under pressure from consumers to change or update their social values and focus on intensifying their commitments to sustainability and the environment (see Seriously Green ).
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are social media and SEO tools you might find useful:
Social Media Optimization Tools - Online Marketing Blog
By now you know you need to focus on authority , your own, as well as relationships with other authorities. But what are the best strategies for developing authority? From an SEO perspective, building authority only works if you have some sort of web presence for people to capitalize on. For the purposes of this column, it's assumed that you have a blog, a social media presence, or both. Actually, you want to have both, because blogging and social media can reinforce each other in powerful ways: Search engines try to measure personal (or organizational) authority the way people do.
12 SEO Authority Building Tips - Search Engine Watch (#SEW)
While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding . They are looking for signals that thin content mfa sites and thin content affiliates will have a hard time building. If you are a website or business owner, what are some thing you can do to send these signals to Google? In this post I’ll give you a few ideas. Speaking Public speaking is a huge step in showing Google that you are a trusted and authoritative source on the web with nothing to hide.
How to Build Website Trust and Authority - Graywolf's SEO Blog
Pinterest and Blogging :: The Good, The Bad and The Huh?
As I mentioned yesterday, Pinterest was the second largest referral for Nesting Place this year {only Stumble Upon surpassed it}. I thought I’d share a few things I’ve learned so far about using Pinterest. If you aren’t familiar with the site here’s what Pinterest has to say about itself.
The Twitter Spot in Your Brain | Neuromarketing
These days, you can’t go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they actually do have thousands of friends and followers. But are these real friends, or did the supposed expert socializers simply crank up an automation software to rapidly build their follower base?New Media Trend Watch - Provided by the European Travel Commission
Graphs & Statistics Germany, Russia and the UK were the top three countries in Europe in number of internet users at year-end 2011.
How to: Export, Import and Migrate Your Delicious Bookmarks
It was announced today that Yahoo is shutting down the popular social bookmarking service Delicious . So we thought we’d help you out with some solutions to export the bookmarks to other services. Users have a few different choices . You can choose to export your bookmarks into an html file and import them into your browser or directly import using services like Diigo, Xmarks and Faviki. Export Your HTML
WikiMatrix - Compare them all
WikiSH The Wiki SH is one tiny shell script, using only /bin/sh commands, bin-utils like cat, cut, tr, and sed/awk helpers. It can be used as CGI as also as simple application for maintaining purposes (e.g. with commadline, vi or emavs).