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Trends in Branding - Introduction - © SALT Branding 2010
Santa goes Digital-Mobile-Social No longer does the Macy’s Thanksgiving Day Parade Santa Claus usher in a holiday season of window displays. Today’s consumers start their holiday shopping research online and closer to Halloween, nearly a month before Black Friday and Cyber Monday. They use digital, mobile, and social media to shop both in stores and online – digital technology has changed the holiday shopping experience. But how are retail and other consumer brands adapting themselves to the digital-mobile-social marketplace for the holidays?Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are social media and SEO tools you might find useful:
Social Media Optimization Tools - Online Marketing Blog
12 SEO Authority Building Tips
While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding . They are looking for signals that thin content mfa sites and thin content affiliates will have a hard time building. If you are a website or business owner, what are some thing you can do to send these signals to Google? In this post I’ll give you a few ideas. Speaking Public speaking is a huge step in showing Google that you are a trusted and authoritative source on the web with nothing to hide. How does Google know you are speaking?

