Track Visitor Retention More Deeply in Google Analytics. Recently Todd Moy, a member of our UX team, shared a cohort analysis chart, which illustrates whether a website is retaining its users and if it’s improving over time. Cohort analysis is an easy way to visualize your site’s addict-ability. In this post, I’ll describe the best way, as far as I know, to use Google Analytics to get the necessary info for a cohort analysis. In the chart below (roll over for larger image), you can see that the example site becomes more useful to new users over time: only 20% of January’s first-time visitors came back in February, but 39% of June’s first-time visitors came back in July, and 53% of October’s first-timers came back in November.
The site is improving. (Source) Google Analytics *kind of* gives you information about visitor retention through the New vs. But what happens if you retain all your January visitors, but drive a ton of new visitors to the site in February? Let’s say we want to track visitor retention each month, starting in August. The Perfect Landing Page. 12 Landing page Tips and Examples > Smart Insights Digital Marketing. Discussion of web design in companies who don't know the power of landing pages still often focuses on the home page.
But savvy companies know that custom landing pages are essential to maximise conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to drive visitors to a site. So this prompts the question, which factors make for the most effective landing page? Is a 'Perfect Landing Page' possible? This post gives a summary of my top 12 tips and places to look to find more examples.
Salesforce.com - an example of the evolution of the Perfect Landing Page? To illustrate these tips, I'm going to use an example I've used in training many years - it's the Salesforce.com lead generation page for its CRM service targeting searchers who are looking for CRM systems. The Salesforce.com landing pages illustrate many good practices. However, there is a problem with this type of landing page, and you can probably spot it! 8 Ways your Landing Page Design is Sabotaging your Click-Thru Rate. Testing and optimizing landing pages can be a fun and frustrating game of cat and mouse.
Every time the mouse gets away, it feels like self-inflicted sabotage. After all, as marketers we really don’t want to eat the mouse, we’re just inviting them to play! The Complete Guide to E-mail Marketing: You won't believe what you will learn. Think of the number of times that you have submitted your e-mail address somewhere.
It seems that whenever you visit some website you will most likely leave your e-mail address there: they ask you, they force you, they trick you – they will do anything to get this tiny piece of information. Free A/B split testing tools - Visual Website Optimizer. 6 Secrets to Fantastic Facebook Ad Campaigns. 21inShareinShare21 “Facebook ads don’t work!”
I’ve heard this over and over. And to be honest, this was my experience up to a few months ago. But then I really got serious about Facebook ads. Keep reading and I’ll share some of the secrets that have helped me obtain up to 600% ROI on some of my campaigns. #1 – Ignore everything you know about Adwords: For those of us who come from a search marketing background, ignore everything you know about traditional pay per click. . #2 – Stand out or Stand Down It’s extremely critical that your ad image be striking.
. #3 – Plan to Fail You will fail with Facebooks ads, a lot. The Noob Guide to Online Marketing – A beginners guide to internet marketing [INFOGRAPHIC] Affiliation et pub en ligne. E-commerce en solde avec wordpress et eshop. Le e-commerce est à la mode.
Servier fait des erreurs qui tuent mais n aime pas les approximations des blogs et envoie ses avocats. Le laboratoire Servier , devenu très connu du grand public depuis que l’on sait que le Mediator a tué des milliers de gens, n’admet pas lui, les approximations des blogs.
Le blog a publié quelques notes au sujet des médicaments interdits ou mis sous surveillance: Le 2 février, Xavier Buffet Delmas et Laura Morelli, 2 avocats travaillant pour Servier (cabinet d’ avocats Hogan Lovells, 6 avenue Kléber, 75116 Paris) envoient à la propriétaire du nom de domaine une mise en demeure que voici. Les gros clients Adwords. En regardant semrush pour la note précédente (Combien et dans quoi Groupon dépense en Adwords ?
Rachat de Price Minister et enfin des chiffres sur une affaire bien moyenne. Depuis des années, on nous bassine dans les médias avec Price Minister.
On nous présente Price Minister comme une réussite absolue et comme le symbole de la France qui innove. Bannières de pub et taux de clics. Dans le monde étrange de la publicité sur Internet, et surtout en France, rares sont les gens qui se posent la question de la rentabilité.
Tout savoir des sites web concurrents : mots cles, adwords, provenance du trafic.