Social Media
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Community Engagement: Managing Communities Across Digital Embassies
Community engagement is at the core of social media. "Digital Embassies" such as your organization’s presence on Facebook and Twitter must not only be launched but managed. This slidesh
It would be incorrect to say that there is a new type of customer out there. In reality, they are the same customers, they’re just consuming their data and information in a different manner. They’ve gone social.
The Rise of the Social Consumers: How CRM has Evolved
The 10th Annual Year in Ideas - Interactive Feature - NYTimes.com
F or the 10th consecutive December, the magazine has chosen to look back on the past year through a distinctive prism: ideas. Our digest of short entries refracts the light beam of human inspiration, breaking it up into its constituent colors — innovations and insights from a spectrum of fields, including economics, biology, engineering, medicine, literature, sports, music and, of course, raw-meat clothing. Happy thinking!
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Influential Marketing Blog: 5 Rules of Social Media Optimization (SMO)
This is the original post that started the Social Media Optimization revolution and has been cited by thousands of blogs and media sources around the world. For a more updated view, read the 5 New Rules Of Social Media Optimization published by Rohit exactly 4 years after this post on 08/10/10. For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO). The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.
How to Write a Social Media Policy
Whether your company is active on social media, your employees probably are. Here are some things to consider when creating a social media policy. Associated Press An office worker was fired after her employer discovered her sex blog . A waitress was fired for venting about a customer on Facebook. A woman lost a job offer at Cisco because of something she said on Twitter.
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Social Media Employee Policy Examples from Over 100 Organizations | Social Media Today
57 Social Media Policy Examples and Resources | davefleet.com
Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start?
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HOW TO: Manage a Sustainable Online Community
Rob Howard is the CTO/founder of enterprise collaboration software company Telligent . A 2008 Gartner study on social software noted that “about 70 percent of the community typically fails to coalesce.” While the measurement and the statistics behind this statement raise questions, there is an element of truth. There are detrimental effects of over-hyping the technology and then committing the three cardinal sins of running a community: If you build it they will come.