Pioneers for Change » Ignite a revolution – be a catalyst for change. B Corp Services - Jobs Board. Mmunity Manager (9 Month Contract) Job in London - Media & Publishing Vacancy. A Model for 24/7 Marketing on Social Media. Community Engagement: Managing Communities Across Digital Embassies. 28,111 views Featured in: Business Community engagement is at the core of social media. "Digital Embassies" such as your organization's presence on Facebook and Twitter must not only be launched but managed. This slideshow provides a ... Community engagement is at the core of social media. "Digital Embassies" such as your organization's presence on Facebook and Twitter must not only be launched but managed.
This slideshow provides a strategic framework for the large enterprise to follow. Statistics Views Total Views Views on SlideShare Embed Views Actions Likes Downloads 84 Embeds 6,782 More... Usage Rights © All Rights Reserved. New/rfptemplate/social-media-rfp-template.pdf. The Rise of the Social Consumers: How CRM has Evolved. It would be incorrect to say that there is a new type of customer out there. In reality, they are the same customers, they’re just consuming their data and information in a different manner. They’ve gone social. This shift has forced businesses to approach their customers in different ways. The message has been replaced by the conversation. This graphic by our friends at GetSatisfaction brings it all together for us in an easy-to-follow visualization. Click image to enlarge. The 10th Annual Year in Ideas - Interactive Feature.
SEO. Tools. Statistics. Social Community Terms - SMAC Wiki. 5 Rules of Social Media Optimization (SMO) For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO). The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. Here are 5 rules we use to help guide our thinking with conducting an SMO for a client's website: - This is the first and most important priority for websites.
Many sites are "static" - meaning they are rarely updated and used simply for a storefront. The Life of Social Media Optimization SMO and the Art of "Tweaking" What the F**k is Social Media NOW? The Real Life Social Network v2. How to Write a Social Media Policy. An office worker was fired after her employer discovered her sex blog. A waitress was fired for venting about a customer on Facebook. A woman lost a job offer at Cisco because of something she said on Twitter. These incidents illustrate why it might be wise to create a social media policy for your employees.
"I would say it is absolutely crucial for any size business with employees to have a social media policy," said Vivienne Storey, general manager of BlandsLaw, a boutique law firm outside of Sydney, Australia, that specializes in employment law. Storey also writes for the firm's blog on social-media policy issues. "If you don't, how do you manage and monitor what is being said about the company and how social media is used? " A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.
Writing a Social Media Policy: Deciding When to Create a Social Media Policy There are two approaches to creating a social media policy. 1. 2. 57 Social Media Policy Examples and Resources.
Strategy. Case Studies. Resources. HOW TO: Manage a Sustainable Online Community. Rob Howard is the CTO/founder of enterprise collaboration software company Telligent. A 2008 Gartner study on social software noted that “about 70 percent of the community typically fails to coalesce.” While the measurement and the statistics behind this statement raise questions, there is an element of truth. There are detrimental effects of over-hyping the technology and then committing the three cardinal sins of running a community: If you build it they will come. This is probably the best known online community fallacy.
The premise is that if I roll out a given technology set (blogs, forums, wikis, etc.), users will automatically appear and congregate, forming a robust community. All three can cause a community to fail, and there are plenty of examples. Understanding the Community Life Cycle The image below is representative of the different stages of the community life cycle. A community is constantly in one or more of the following states with the exception of the On-Board state: