Social Media
It would be incorrect to say that there is a new type of customer out there. In reality, they are the same customers, they’re just consuming their data and information in a different manner. They’ve gone social.
The Rise of the Social Consumers: How CRM has Evolved
The 10th Annual Year in Ideas - Interactive Feature
F or the 10th consecutive December, the magazine has chosen to look back on the past year through a distinctive prism: ideas. Our digest of short entries refracts the light beam of human inspiration, breaking it up into its constituent colors — innovations and insights from a spectrum of fields, including economics, biology, engineering, medicine, literature, sports, music and, of course, raw-meat clothing. Happy thinking!
b2b
SEO
Tools
Statistics
5 Rules of Social Media Optimization (SMO)
For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO). The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. Here are 5 rules we use to help guide our thinking with conducting an SMO for a client's website: - This is the first and most important priority for websites. Many sites are "static" - meaning they are rarely updated and used simply for a storefront.
How to Write a Social Media Policy
Whether your company is active on social media, your employees probably are. Here are some things to consider when creating a social media policy. 94 in Share Connect with Evernote: Please Login to Connect Your Account with Evernote An office worker was fired after her employer discovered her sex blog .
57 Social Media Policy Examples and Resources
Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start?
Measurement
Strategy
Case Studies
Resources
HOW TO: Manage a Sustainable Online Community
Rob Howard is the CTO/founder of enterprise collaboration software company Telligent . A 2008 Gartner study on social software noted that “about 70 percent of the community typically fails to coalesce.” While the measurement and the statistics behind this statement raise questions, there is an element of truth. There are detrimental effects of over-hyping the technology and then committing the three cardinal sins of running a community: If you build it they will come.