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<img src="http://timewellness.files.wordpress.com/2011/04/addictioncropped.jpg?w=307&h=200&crop=1" alt="addictionCropped" title="addictionCropped"/> America is having an addiction moment.
<img src="http://timewellness.files.wordpress.com/2011/04/307_mindreadingbook.jpg?w=307&h=200&crop=1" alt="307_mindreadingbook" title="307_mindreadingbook"/> Virtually every day, a new study comes out suggesting that feeling close to others and having strong relationships boost health, happiness and longevity.
<img src="http://timewellness.files.wordpress.com/2011/05/porncropped.jpg?w=307&h=200&crop=1" alt="pornCropped" title="pornCropped"/> Searching all the porn on the Internet might not seem like the most scientifically productive activity, but computational neuroscientists Ogi Ogas and Sai Gaddam did it anyway.
Long before behavioral economics had a name, marketers were using it. Understanding exactly how small changes to the details of an offer can influence the way people react to it is crucial to unlocking significant value—often at very low cost. Yet despite marketing’s inadvertent leadership in using principles of behavioral economics, few companies use them in a systematic way.
The Fogg Behavior Grid describes 15 ways behavior can change . The purpose is to help people think more clearly about behavior change. Each of the 15 behaviors types uses different psychological strategies and persuasive techniques. For example, the methods for persuading people to buy a book online (BlueDot Behavior) are different than getting people to quit smoking forever (BlackPath Behavior).