Twitter. Corporate communications best practices - how to build engaged communities | Communications Conversations. With so many experts, gurus and “mavens” (that’s my favorite, by far) telling people how they should and shouldn’t build engaged communities online, I think it’s funny we often forget that solid external communities often start right within our organization’s four walls.
Yes, simple corporate communications strategies and tactics can go a long ways toward building the external-facing communities companies crave right now. What am I talking about? Think about the organizations that are successful online right now. Look at Zappos? Or, what about Southwest Airlines? Finally, as a curve ball, what about the U.S.
So, what corporate communication strategies can you take from these companies and start implementing at yours as a way to build stronger external communities? Focus on middle management. Open up the lines of communication. Coach your spokespeople–for social media. Build trust (repeat…and repeat again). Note: Photo courtesy of The Great Beyond via FlickR Creative Commons. Social media case studies from Target, National Geographic, Aon, and 7 more. Power Twitter. Vodafone VIP | The Really Mobile Project. A few months ago Vodafone announced the launch of its new ‘Vodafone VIP’ service. I’ll admit, I snorted rather cynically when I read about it on the website (and via the subsequent spammy press release), but earlier this month I was able to experience it first hand.
Orange has been beating its Glastonbury drum for a good while now and, combined with O2′s very own Priority pleasantries, it’s about time the last of the big three got involved. If you’re new to the UK operator market, it’s worth explaining that these value-add services are where the battle will be fought and won over the next few years. Minutes and text messages will only ever get cheaper so, as the main players finally settle on an industry-accepted price for data (nearly), it falls to the extras that will or break a sale. This may manifest itself in device exclusivity (how many customers did O2 gain for having the iPhone as long as it did?)
But events, it seems, are currently à la mode. Did I feel like a VIP? Creative Social Sharing to Promote Your Blog. How are you sharing your blog? How are you making sure your content is found and then shared? Are you promoting yourself via social networks, or are you leaving that to your readers? Do you make sure potential clients know about your blog, if you’re using it as a business platform?
Are you simply using the standard sharing options - Twitter, Facebook, etc – or are you thinking of ways you can be a little creative when it comes to sharing your blog socially? Let’s face it, if you’re using your blog as a business platform then the more eyeballs it gets, the better for finding potential new clients or customers. So here’s a few ways you can get outside the normal views of retweets and shares, and promote your blog to a bigger crowd that may miss it otherwise.
Social Sharing Groups The most oft-used method of sharing a blog post is via social sharing buttons on the post itself. These are either located at the top and/or bottom of the post, or to the side. So create a Stumble group. You blog. Publications Do You Want To Succeed at Social Media or Social Media Marketing? 08/24/2010. NBCU To Debut Digital Video Programs Boosting its original digital/Internet programming, NBCUniversal announced a new slate of shows to be promoted on its linear TV channels -- as well as being offered in cross-media deals with linear TV advertisers. ...
Magazine Ad Pages Fall 4% The long, steady decline of print advertising continued in the first quarter of the year, according to the latest figures from the Publishers Information Bureau, which tallied total magazine ad pages at 28,567 -- down 4% ... DOOH Revenues Rise 13% In 2013 While the Internet is still the fastest-growing medium with a 15.7% increase in 2013, digital out-of-home video isn't far behind. Total advertising revenues increased 13% from $840 million in 2012 to $950 million in 2013, according ... New York Auto Show Shows It All, But Mostly Small For JWT, It's Back To J. As part of a bid to maintain what it's CEO calls "brand authenticity" the agency is dusting off the name it has used for most of its 150 years in business. ... 9 Ways to Sell Social Media to Executives. Conversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature.
However, there are still many who are struggling to ‘sell’ social media to their executives. And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.” Let’s explore 9 ways you can make a good case for social media programs. But first… Why Do Some Execs Avoid Social Media? It’s important to understand the reason that executives resist jumping into social media. Marketing the new way actually means letting go of the reins and putting customer voices up front and center, which can be a scary thing.
Couple that with all of the negative press some companies are getting for having the wrong approach to social media and you start seeing the lack of trust in the effectiveness of social media. #4: Use Data. Platform Showcase. Don't risk spurning your fans on Twitter. 1980s New York subway photos. Sean Kernick compiled photos from various photographers, all depicting the New York subway system in the 1980s. The haunting pictures reveal a grimmer and grimier than the one many of us know today.
Here’s a sampling: See the full collection at 24 Flinching. More on photography and New York City. Overuse of Digital Devices May Lead to Brain Fatigue. Facebook makes major changes to Pages. Nine Great Uses for Private Browsing that Don't Involve Porn. Newspapers gone by 2022 says futurist. NEWSPAPERS as we know them will be irrelevant within 12 years, according to futurist Ross Dawson, who said journalism would be largely 'crowdsourced'.
Mr Dawson, who will address a Newspaper Publishers' Association forum on the future of the industry on Thursday, predicted within 10 years, mobile reading devices that would allow people to consume news on the run would be our "primary news interfaces''. But he said the price to consumers of such devices, the forerunner of which was Apple's iPad, would fall from $629 - the minimum cost of an iPad today - to less than $10, and they would often be given away. "We are shifting to a media economy, dominated by content and social connection,'' Mr Dawson said. "Media revenues will soar but will be unevenly distributed,'' he said. "Yet established media organisations will need to reinvent themselves to participate in that growth. "More sophisticated news readers will be foldable, or rollable, gesture-controlled and fully interactive,'' he said.
5 recent Facebook changes you really should know about | Article | The 12 Best Ways To Customize Your Facebook Pages. When a service such as Facebook limits users’ creative freedom, it is inevitable that other add-on services will overcome this limitation. This is why then, we see more and more Facebook tab apps that give us more control and freedom when it comes to customizing a fan page or a personal profile. I can’t really understand why Facebook doesn’t create an editor that lets users create a super fan page. I can only guess they don’t want to deal with it and prefer their uniform design, which may be boring but at least it is consistent and familiar. Instead, Facebook lets other people get creative and offer an array of Facebook related apps built on the API. In any case, you must know this by now: A personalized page can drive more attention and probably, more traffic to your brand. I’ve written about this subject over, and over, and over again here at TechCrunch.
But I digress. How it works: You just need to log-in with Facebook Connect, then the service will recognize your existing pages. Choosing the right name for your blog aka child's play. Pharrell's new all black iPad. Digg. 9 Proven Steps To Improve Your Google Rankings | Money Dummy Blog. Posted by John Paul Aguiar in SEO Steps To Improve Google Rankings Today I wanted to share some basic steps to getting higher Google rankings for your blog. I have follow these steps combined with My Crazy Simple 7 Step Plan To Promote A New Post steps to rank pretty well over the last 6 months, proof below No one really know what step works best or what steps Google puts more weight on, but what I do know, is if you do them all you will see your blog ranking higher.
These are the 9 Steps I believe matter most when you want to boost your Google rankings. Recommended 9 Steps… 1.Use Keywords In Title Tags. Probably the most important and simplest thing to do no matter what niche your blog is in. “less is more” kinda thing, since having to many keywords in your title tag will have a negative effect. 2. SEO professionals believe that having quality anchor text links coming into your blog is important and I agree with them. 3. So Quantity is good, but Quality links are best. 4. 5. 6. 7. 8. 9. Five Steps to Effective Keyword Research.
There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with.
If you want to stay competitive, you can't afford to do that. The keyword research process can be broken down into the following phases: Phase 0 - Demolishing Misconceptions Phase 1 - Creating the list and checking it twice Phase 2 - Befriending the keyword research tool Phase 3 - Finalizing your list Phase 4 - Plan your Attack Phase 5 - Rinse, Wash Repeat Phase 0 - Demolishing Misconceptions Over the years, we've had the opportunity to work with a wide array of wonderful clients.
Or so they thought. Good luck! Why the Media Love a List | 72 Point Blog. Broadcast, print and social media – all, without exception, love a list. Channel 4 milks this formula with its regular, late night, list-based programmes. 100 Greatest Tearjerkers…50 Greatest Comedy Characters…I enjoy these celebrity narrated TV shows – however the downside of committing to them is I’m inclined to fall asleep before the top 5 is revealed. I did however make it to the end of their most recent “100 Greatest Stand-ups of all time” and was pleased Billy Connolly came top.
Women’s magazines love a frivolous list – “top ten make-up must haves”… “20 ways to tell if he’s the one” etc. I loved NME’s recent list of the “Top 100 Greatest Albums of the Decade” – although I disagree with their top ten – apart from Radiohead who made the top ten with In Rainbows. Well deserved in my opinion.
And although I am aware that it’s mindless and chauvinistic – I can’t help but take a sneaky peek every time FHM bring out their annual “100 Sexiest women” list. Top 50 Most Common Lies. Introducing the Vodafone Travel app. All good marketing includes storytelling. And without conflict, there is no story. (PDF takes a moment to load) Online - Mobile Media. Top 5 Most Indispensable Twitter Tools for Marketers. What’s more important? The quantity of your Twitter following or the depth of your relationships with your followers?
The answer is BOTH! Having hundreds of thousands of followers must be nice. But we all know that the depth of the relationships you maintain with your tweeple is paramount. This article will reveal five great Twitter tools that will help you find and engage with quality Twitter followers. Notice I mentioned “depth.” This article will focus on getting you those numbers. Specifically, I want to explore how to generate new followers, how to manage your newly found follower surplus and how to turn those shallow relationships into deeper ones using the top 5 most indispensable Twitter tools. #1: Blast Follow Editors note: BlastFollow is no longer operational due to changes in Twitter authentication requirements. Editors note: This tool, if abused, will get you temporarily banned from Twitter.
How does this help YOU gain more followers? Twitter is a Law of Reciprocity platform. How To: Go Viral. @stooffi dabbles in the world of advertising, public relations and Internet marketing. Loves learning and discovering new things everyday, and how social media expedites this process while making the world a smaller place. Feel free to follow / educate / discuss / say hi! Viral marketing has become a trendy, low-cost way of getting a message out, but it definitely isn’t easy to come up with content that is infectious and hype-worthy. At the last Viral Media Meetup in New York City, Jonah Peretti, CEO of BuzzFeed, dropped a few hints on how this might work: Peretti mentioned a large conglomerate he termed the “bored-at-work network” (BWN), which according to him, was “bigger than the BBC, CNN or any traditional media network” and is made up of “millions of bored office workers [who] blog, Tweet, Facebook and IM all day.”
Media goes viral if these ordinary people enjoy sharing it, and broadcasters and advertisers no longer dictate its popularity. Jonah Peretti Viral Meetup Talk. On Twitter. 50 Most Prominent Custom Facebook Pages. Still don’t have a custom FaceBook page for your business? Well it’s time to inspire you to make one. The showcase below is a collection of 50 custom Facebook pages of top brands & celebrities. Some of them are just pictures, some use Flash or Javascript, but mainly they are plain HTML pages.
The only thing you need to keep in mind while designing a Facebook page is that tomorrow (August 23rd) Facebook is going to shrink page width to 520px. World’s Best Brands Those are the guys with enormous budgets, that can afford to hire the best designers and Social Media Marketers. Coca-Cola Intel Nokia Toyota Disney McDonald’s Mercedes-Benz Gilette Louis Vuitton Honda Samsung Pepsi Nescafe Dell Sony Budweiser Nike Ikea Harley Davidson eBay Nestle Pizza Hut Motorola Adidas Smirnoff Bulgary Levi’s Celebrities Celebrities are known to use every opportunity to make people speak about them.
Lady Gaga David Guetta Rihanna Britney Spears Snoop Dogg Ozzy Osbourne Tokio Hotel Even more pages Livescribe StarBurst Disneyland Avatar Step Up TopShop. How Limitations Improve Design. We often complain about the multitude of limitations which we’re faced with every day as designers. From browsers, to screen resolutions, to user interactions, we seem to constantly be struggling to find some way of thinking outside the tiny little box of “best practice” which we’re constrained by. Limitations are abundant but are they really such a bad thing? Is it possible, even, that they actually produce far better results than if we did not have them?
Ikea for example, starts with price and then work backwards. Their main concern is the price of the product to the end user. 37Signals wrote a whole book about how they operate with similarly heavy restrictions when building web apps; they set a date to launch and then they stick to it, no matter what. Sometimes Freedom Isn’t a Good Thing Without constraints, things can get crazy.
Now I’m not saying that all Flash sites are bad, or that all people who make them are bad designers. Limiting Color Limiting Typography Limiting Size Conclusion. Netimperative | News | Today’s top stories. How To Promote Your Blog Before Its Launch | SocialMouths. Booshaka is Your Source for Breaking Facebook News « Black Web 2.0. How To Comment Without Selling. Photo Download: Interesting Social Media map by Overdrive. [Client]: What Type of Disclaimers Should Agencies Use? « Social Media Monitoring and Engagement – Radian6. {grow} » Since when did blogging become elitist? The Do's and Donts' of Social Media for Business - Social Media Graphics. Real-Time News Needs to Reward Authenticity, Curation. Top 25 Social Media Keyword Search Tools and Engines.