From:FelicityStewart. 5 SEO Mistakes Anybody Can Avoid. PR Daily News: Public Relations news and marketing in the age of social media. Wikio - Social Networking News. Wikio - Social Networking News. How to Grow Traffic to Your Blog. Of all topics, this is one of the perennials. People want more traffic, more attention, more awareness to their blog. It’s fair. We work hard on our blogs. We want more attention and traffic. If your business depends on volume, this is especially important (for instance, if you’re using ads).
Great Titles Help The first few seconds of someone’s attention are the hardest to pass. Graphics Don’t Hurt This entire series (and most of my blog posts) use graphics to catch your eye. Now that we’ve got a decent title, decent graphics, let’s be quick about your content. Brevity Is the Game Keep your posts brief (unless you want tons and tons of bookmarks). Share Your Blog I’ve written about making shareability a priority.
Subscriptions or No? In my case, subscriptions to my blog matter. If you’re like me, you ask for the subscription all the time. Guest Posts Over in the Third Tribe, we talk about guest posts (affiliate link to a guide) quite often as a great traffic-builder to your blog. Consistency. Meet the Chief Listening Officer. One of the things I hear a great deal of when in conversation with businesses about communication is how important it is to listen to what people are saying. I couldn’t agree more – you need to listen before you can engage in a conversation. ‘Engage’ is the operative word here because if you’re really interested in connecting with your customers, your employees, anyone else with whom you wish to, well, engage, you do need to have a good idea of what’s important to them, what’s on their minds.
Only by listening to what they have to say can you gain enough information in order to start a conversation. That’s what two organizations have most definitely recognized, according to AdAge.com, which showcases the stellar examples of Kodak and Dell, both of which have Chief Listening Officers. More on that in a minute. The advent of social media has brought the topic of listening to the forefront of organizations’ communication planning, internally and externally. . [ . . . ] [...] How the automotive industry is finally starting to ‘like’ social media. An old saying in the automotive industry states that every dollar spent on marketing should earn you three. It’s exactly this result-driven approach that makes it difficult for a rather conservative business to adopt new media as part of their marketing strategy. Cars however, have large natural fan bases. As soon as the fans on Facebook and other social networks started creating their own groups, the brands knew they had to dive in the social media pool themselves.
However, it is a process that – like in most industries that are still being run by 40+ year old Marketing Managers – takes a lot of time and effort. While not getting into specific brands, let’s look at a few examples: A brand headquarters in Munich only just recently decided to appoint a staff of two to maintain the company’s international Facebook page that now has over 263,000 fans. “The team in Munich updates the Facebook stream with several messages a day. So does the $1 becomes $3 equation still stick?
I <3 SOCIAL MEDIA » Blog Archive » FUN STUFF: If websites were pets… Posted by Marta Majewska | Posted in FUN STUFF | Posted on 01-09-2010 Tags: Bing, CollegeHumor, Facebook, Google, MySpace, YouTube haha funny and so true: Via CollegeHumor 6 Tweets Additional comments powered by BackType. Taboola Pioneers "Text to Video" for Bloomberg, CNN and Revision3. Taboola, the video recommendation engine which is used by publishers to provide "related" or "recommended" videos at the end of clips, has introduced a system for publishers to offer up recommended video thumbnails at around text articles. For the new service, the company spiders text stories and provides thumbnails of videos adjacent or below the article.
Videos are selected by both topic and through individual interest. (Taboola has dropped around 1 billion cookies.) The company has been providing this new solution to Bloomberg.com, CNN.com the NYTimes.com and most recently signed up Revision3. The company also works with online video platforms including Brightcove. Earlier this month, we spoke with Taboola's Liz Hughes who heads sales and marketing for the New York/Tel Aviv based start-up. She says that the company's tools are driving dramatically higher video consumption for many of its publishers.
Andy Plesser Disclaimer — Taboola is a sponsor of Beet.TV. The Social Network - Official Site. Diaspora, the 'anti-Facebook', is doomed. Liverpool defender reveals move on Twitter. Kevin Pietersen on Twitter: I've been dropped by England | Sport. Kevin Pietersen is facing disciplinary action after reacting angrily on Twitter to being dropped from England's squad for the Twenty20 and one-day internationals against Pakistan. Pietersen's outburst, several hours before England's squad was officially revealed, will be investigated by the England and Wales Cricket Board, which has issued strict instructions to all players that Twitter should be used in a responsible fashion. Pietersen, dropped by England for the first time after a summer of torment, vented his feelings on his account kevinpp24. The post, quickly removed, read: "Yep. Done for rest of summer!! Man of the World Cup T20 and dropped from the T20 side too.. Pietersen had found himself up against Twitter's 140-character limit.
England believe Pietersen will benefit from a change of scene ahead of the Ashes, although initially at least they failed to convince him of that. "We make our decisions honourably and loyally for the England cause and we'll continue to do so. NASA Puts Historic Image Collections on Flickr. Three compilations of historic NASA images have been released on The Commons on Flickr, the fruit of a collaborative effort between Flickr, NASA and the Internet Archive. Although all of the photographs in these sets have been available to the public via NASAimages.org since 2008, NASA on The Commons allows the photographs to be tagged, annotated and given keywords. It also widens the opportunities to share and embed these photographs, ultimately increasing overall awareness of the NASA archives.
The inaugural sets in the collection chronicle the building of NASA, namesakes behind NASA's 10 field centers, and iconic images of takeoffs and landings of spacecraft and aircraft. NASA historians will continue to add images and photo sets to The Commons over time. Image courtesy of Flickr, NASA on The Commons. What do Mummy bloggers REALLY talk about? I read a blog post recently, one of those posts that seems to pop up from time to time about the decline of the ‘true’ blog. The author suggested that posts about home and family on British Mummy blogs were being replaced with reviews, stories of free trips, days out, league tables, and an epidemic of bullying. Honestly? I’m never particularly convinced by that sort of thing. I think it’s like Come Dine With Me.
Although rationally you know Come Dine With Me is only on for a few hours each week, it feels like it’s always showing on one channel or another. And I think there’s a similar phenomenon in blogging – it’s easy to imagine we’re all talking about free days out and reviews, when we’re not busy arguing about bullying and league tables. In reality, though, most of us are just getting on with our own thing, writing about the things that are really important to us. However, as my old GCSE biology teacher Miss Stocks would say, there are no points for saying you think something is true. The Five Stages of Filtering, Relevance and Curation. Tonight's news of Gmail taking on information overload directly, using a combination of intelligent algorithms and your own feedback to build in box personalization is yet another hallmark move to taking on the increasing deluge of content approaching us from all directions - be it our e-mail, static Web pages, audio and video, or the many different social streams which we have subscribed to.
There is no question that content creation and sharing is exploding and people are completely incapable of giving every single message and item their full attention. And many smart folks are looking to bring solutions to find the best and ignore the rest. As I see it, there are five major ways companies and individuals take on the topic of relevance. 1. Editorial Filtering Loose definition: I am the smartest person. Of course, it is easy for an individual to be a curator. 2. Loose definition: The will of the people can be trusted, and they will decide what is most important, thanks to the most votes. Study finds older adults using social media has doubled. Gmail Priority Inbox Sorts Your Email For You. And It’s Fantastic. Email overload has finally met its match. Tomorrow, Gmail is rolling out a new feature called Priority Inbox that is going to be a Godsend for those of you who dread opening your email. In short, Google has built a system that figures out which of your messages are important, and presents them at the top of the screen so you don’t miss them.
The rest of your messages are still there, but you don’t have to dig through dozens of newsletters and confirmations to find the diamonds in rough. The beauty of the system lies in its simplicity — it’s nearly as easy as Gmail’s one click spam filter. There’s almost no setup: once it’s activated on your account, you’ll see a prompt asking you if you want to enable Priority Inbox. You can choose from a few options (the order of your various inboxes and if there are any contacts you’d like to always mark ‘Important’) but don’t have to setup any rules or ‘teach’ Gmail what you want it to mark important. It’s great. More: iPhone set to replace the stethoscope | Technology. Peter Bentley of UCL, who created the iPhone stethoscope app. Photograph: Sarah Lee for the Guardian We reported below that more than 3 million doctors had downloaded an application, invented by a University College London researcher, that allows an Apple iPhone to be used as a stethoscope.
What we should have said was that according to the inventor, Peter Bentley, 3 million people in general downloaded this app. (Three million doctors would have been a substantial proportion of the world's stock of same. The stethoscope – medical icon, lifesaver and doctor's best friend – is disappearing from hospitals across the world as physicians increasingly use their smartphones to monitor patients' heartbeats. More than 3 million doctors have downloaded a 59p application – invented by Peter Bentley, a researcher from University College London – which turns an Apple iPhone into a stethoscope. The trend looks likely to gain pace as younger doctors enter the workplace. True story. How to Write Better Blog Posts Using the Copywriting Scorecard for Bloggers - Kikolani.
Unique views versus active users. The fastest area of growth in my business at the moment is in customer engagement and social media performance measurement. Clearly this is indicative of three things: 1. Most companies at least have a social media presence, even if it has developed on an ad hoc basis and there’s no clear sense of what impact social media are having on the company at large. 2. 3. Each of these findings are worthy of exploration in a more detailed post, but I am going to focus on the last of these findings as I think it’s actually the most crucial. Key to the difference between surfers versus active participants in social conversations is the rule that unique views are not engaged customers. The point may be obvious, but just because someone happens to have landed on your website or social media presence online doesn’t mean that they are immediately an engaged customer, nor indeed that they are even within your target market.
But even these measures should be considered in context. Be Sociable, Share! Roundtable on Communities of Purpose (6) - Site Terms. 5 Ways To Encourage People To Share Your Content. You spend hours creating linkable blog posts, valuable resources and juicy articles all so that your customers will find something to dig into and engage with. You know that producing great content is one powerful way of increasing your own authority. But you don’t want the interaction to just stop there. Oh no! You want your customers to share your great content with their own network because doing so gives your content legs and increases the brand exposure for your business.
But what are you doing to make it easy for your customers to share your brand? Are you putting obstacles in their way or are you instead breaking down those walls and giving them the sharing tools they’re looking for? Below are five ways to increase user spread of your content. 1. Twitter continues to be one of the most popular ways for Web users to share and pass on content in their networks. 2. 3.
Social sharing plugins give site owners another effective way to encourage users to share their content. 4. 5. The Best Daily Deals in London - Spa Package for £56. Deal over If your idea of heaven is less about little fluffy clouds and more about lots of fluffy bathrobes, here's a deal that'll feel like divine inspiration. For £56 you can enjoy a deluxe pampering sesh at Heavenly Spa (regularly £150). Start things off with an hour in their sauna, followed by a Zen-like 75-minute hot stone massage before finishing off with a manicure and pedicure that will leave your hands and feet looking angelic.
Close to Paddington Station, Heavenly Spa is a modern paradise that has been designed to maximise natural light and promote a sense of well-being. Foursquare: new alerts when you’re ten check-ins away from making mayor. Google launches home for real-time with alerts for social media monitoring. Google has created a RealTime Search homepage complete with a selection of tools to specifically allow people to follow, track and get alerts about real-time discussions. Useful bit of social media monitoring from Google. Google first introduced its real-time search features in December and integrated it into its usual search results, but as real-time has become ever more important Google has made the leap and broken real-time search out and given its much needed own space.
In February it added Facebook status updates to its search results as it continued to add more social media services to its business. The tools on Google’s RealTime Search homepage include a geographic option to find local updates and news near you or where you plan to be. The “conversations view” makes it easy to follow a discussion on the real-time web while the new “full conversation” feature allows users to browse the entire conversation in a single glance. ShareThis Starts Measuring Social Reach, Facebook And Twitter Account For Nearly Half.
Drive customers to your website with the right keywords. Top 19 Free Photo Sites For Bloggers. 3 Golden Business Rules for Social Media Engagement. 23 Awesome SEO Blogs Everyone Should Read. 6 Reasons Why People Will Buy From You -- Not Your Competitors. 30 MORE Examples of Corporate Social Media in Action. 5 Items to Delete From Your Website Today. Checkmate automatically checks you in to Foursquare, handy. The Ultimate YouTube Treasure Chest for Marketers. Login.