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MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009.
Foursquare Begins Testing An “Add To Foursquare” Button With WSJ
Personal brand - 7 ways to improve your online presence | Communications Conversations
Earlier this week, Lauren Fernandez and I co-presented the following presentation for a New Professionals PRSA Webinar titled “7 Tips to Improve your Online Presence.” Since Powerpoint can never tell the full story, I thought I’d expand on a few of the key tips a bit:
Nowadays, the importance of digital is a given. Clients and agencies alike are scrambling to build talent and resources to take advantage of this media revolution in our midst. The power of digital to transform brands and drive growth is well proven through myriad case studies, from Subservient Chicken to Fiat's eco:Drive. What's less understood is how digital impacts marketing investments.
The Shrinking Pie
I had the opportunity to hang out with a number of prominent and well-respected local mommy/lifestyle bloggers a couple weeks ago at a client event.
Blogger outreach - four common blogger outreach mistakes | Communications Conversations
ReputationOnline » Blog Archive » Virgin America offers free flights to influencers using Klout
Klout , the company that positions itself as the ‘standard for measuring influence online’ has just announced a partnership with Virgin America (VA) to offer free flights on the airline’s newest route to those deemed to be influential .
Klout Partners With Virgin America, Offers Free Flights To Influencers - PSFK
San Francisc0-based Klout, a company that tracks influencers and impact through opinions, links and recommendations across users’ online “social graph” has partnered with Virgin America to offer individuals with significant influence free flights on the airline’s new route.I was just reading in PR Week about the 'Barcelona Declaration of Research Principles' , the first global standard of PR measurement, that has been created at the second European Summit on Measurement. Advertising Value Equivalents (AVEs) do not measure the value of PR and do not inform future activity; they measure the cost of media space.
I'm giving up on PR
The communications industry is in a state of flux. Social media is changing the way the industry operates; digital immigrant senior managers are finding themselves in the uncomfortable position where digital native account juniors have more knowledge about many of the new techniques than they do; and competition between agencies is at record levels, with inter-agency fighting on the increase.
Evolve, Integrate And Measure Social Media; Don’t Get Stuck in the Trenches
100 useful social media learnings from 2010...so far...(part 3 of 5 - productivity and content)
Note: Parts one and two of this series are available here and here . (Actually, there is a little 'ado' - I've been very fortunate to be shortlisted in the PR Readers' Choice Blogging Awards along with some great people I admire I lot - if you'd like to submit your vote, click here ). 41.It’s safe to say 2009 and 2010 were breakout years for social media. Our last Digital Marketing poll showed 6 of the top 10 tactics as social media complemented by search engine marketing and email.
Take the 2011 Digital Marketing Poll - Online Marketing Blog
Vodafone launches signal finder on Twitter | News | TechRadar UK
Vodafone has launched a new Twitter mashup tool that lets you see how much signal exists in any given area of the UK.Note: Parts one and two of this series are available here and here .
100 useful social media learnings from 2010...so far...(part 3 of 5 - productivity and content)
We take social media seriously at Cisco. We look at it as a collaborative tool to help better serve our customers, our partners, our investors and our employees…and to LISTEN to them as well. There, of course, have to be guidelines and employee training around the use of social media. Within our company culture of transparency, we thought we’d make our newly updated internal Social Media handbook available for everyone.