New. Foursquare Begins Testing An “Add To Foursquare” Button With WSJ. One surefire way to know that a service is doing well is when you see their buttons start appearing all over the web.
We’ve seen it with Facebook, we’ve seen it with Twitter (Tweetmeme buttons), and now we’re going to start seeing it with Foursquare. To be clear, the “Add to Foursquare” buttons aren’t designed to be as ubiquitous as some of the other sharing buttons around the web. Instead, this button allows content providers to give readers one-click access to add venues to their Foursquare to-do list. The first such partner that is testing this out is the Wall Street Journal. Beginning today, the newspaper’s site will feature these buttons next to venues featured in articles (specifically, in restaurant reviews and other cultural coverage).
Along with the venue being added to a to-do list on the click of that button, there will also be a tip written by a WSJ editor that gets populated on on user’s Foursquare page. Update: You can see the button in action on this page. Personal brand - 7 ways to improve your online presence. The Shrinking Pie. Nowadays, the importance of digital is a given. Blogger outreach - four common blogger outreach mistakes. I had the opportunity to hang out with a number of prominent and well-respected local mommy/lifestyle bloggers a couple weeks ago at a client event. During the course of the evening, we talked about everything from day jobs to families to brushing our teeth. Of course, we also talked a little blogging. And, I did a whole bunch of listening. Why? Because it’s interesting to hear how these women feel about all the pitches and ideas that are sent their way by PR folks just like me each day.
Some of the bloggers were more interested in chronicling their kids’ lives through their blogs while others were interested in analytics. But, I think I heard them all agree on one thing throughout the course of the evening: They all wanted to be treated fairly, honestly and like real people. Overall, blogger outreach isn’t really all that tough. But, regardless, there are still PR folks out there treating bloggers like vehicles that merely exist for them to reach their key audiences. Klout Partners With Virgin America, Offers Free Flights To Influencers. San Francisc0-based Klout, a company that tracks influencers and impact through opinions, links and recommendations across users’ online “social graph” has partnered with Virgin America to offer individuals with significant influence free flights on the airline’s new route.
The airline, who is testing new flights between Toronto, San Francisco and Los Angeles will give qualified influencers free round-trip airfare, free wifi on the flight and an invitation to Virgin America’s Toronto Launch Event. Klout measures data through user-created content, indicating influence through interaction and size of networks. It then tabulates a score as its influence metric through 25 variables broken into three categories: True Reach, Amplification and Network Scores. Klout. I'm giving up on PR. I was just reading in PR Week about the 'Barcelona Declaration of Research Principles', the first global standard of PR measurement, that has been created at the second European Summit on Measurement.
Leave it to the PR industry to slap on an official sounding title for what is, essentially, a pile of shit. The Barcelona Declaration of Research Principles. The Treaty of Versailles. The WTO Doha Round. With a name like that I expect a lot was accomplished. Goal setting and measurement are fundamental aspects of any PR programmes. < No fucking shit asshole. My favourite bit is that these "principles will now be tweaked until a final version is published in mid July. " Bravo PR, you've outdone yourself with FAIL this time. So on that note, I think I'm done with PR for a little while. iPhone on Vodafone - the new iPhone 4 and iPhone 3GS mobile phones. Leeds Cozy Tweetup.
Evolve, Integrate And Measure Social Media; Don’t Get Stuck in the Trenches. How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself. This is a guest post by Kwame Boame. Follow him on Twitter. 100 useful social media learnings from 2010...so far...(part 3 of 5 - productivity and content) Take the 2011 Digital Marketing Poll. It’s safe to say 2009 and 2010 were breakout years for social media.
Our last Digital Marketing poll showed 6 of the top 10 tactics as social media complemented by search engine marketing and email. Slimmer marketing budgets and mass media attention have inspired a rush to many types social media marketing tactics bringing a certain over-optimism about what the social web can do for a company’s bottom line. With the economy recovering slowly, what will 2011 bring? Are social media and content marketing the glue that brings multi channel marketing together?
Is 2011 finally the year for mobile? We’d love to hear your opinions in the 2011 TopRank Digital Marketing Poll. Vodafone launches signal finder on Twitter. Vodafone has launched a new Twitter mashup tool that lets you see how much signal exists in any given area of the UK.
Users simply use the hashtag #vodafonesignal and state their location, the type of connection (i.e. GPRS or 3G), signal strength, whether you're indoors or outdoors and which handset you're using. The results then show up on an interactive map, where you can see the average signal strength in your area... presumably to find out whether you get a contract on the Vodafone network. 100 useful social media learnings from 2010...so far...(part 3 of 5 - productivity and content) Social Media Guidelines, Policies and FAQ - The Platform.
We take social media seriously at Cisco.
We look at it as a collaborative tool to help better serve our customers, our partners, our investors and our employees…and to LISTEN to them as well. There, of course, have to be guidelines and employee training around the use of social media. Within our company culture of transparency, we thought we’d make our newly updated internal Social Media handbook available for everyone. We don’t claim to know everything about Social Media, but we do know that the wisdom of the crowd is generally better than the wisdom of the few. PR blogs - PR Readers Choice Awards. The finalists are set for the 2010 PR Readers’ Choice Awards!
The voting began last Monday, June 7 and extended through midnight Monday, June 14. In total, 185 comments were left with nominations and suggestions–WOW! Before I share the finalists, a few interesting facts and figures to pass along about this year’s awards: * Valeria Maltoni and Danny Brown’s blogs were nominated in three different categories–think that says a lot about the content Valeria and Danny create and share each week. * A number of nominations were repeat nominees from 2009 including: Sasha Halima, Dave Fleet, Todd Defren, Danny Brown and Shannon Paul. * On a similar note, there were many first-time nominees including: Adam Singer, Lisa Barone and the Outspoken Media folks, Rachel Kay, PR at Sunrise and Samantha Ogborn.
Enough fun facts. 100 useful social media learnings from 2010...so far...(part 2 of 5) 100 useful social media learnings from 2010...so far...(part 2 of 5) 10 Reasons why bloggers use 10 Reasons. 5 Ways to Kill Your Search Rankings & Solutions. One of the biggest fears for web site owners that have long relied on search traffic for new business is a sudden drop in search engine rankings.
Some webmasters are experiencing this very situation as a result of Google’s recent Mayday update (Matt Cutts video). In most cases, it takes a lot for a tenured web site to mess up it’s search visibility. In other situations, it doesn’t take much at all. Avoiding mistakes that result in exclusion, penalties and more often confusion for search engines are often overlooked. FAQ: How do I post my Foursquare checkins to Facebook? With social media check-ins, guests earn hotel & travel rewards - Springwise. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs.
Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters. 4 Detective Tricks to Find Your Customers in Social Media. 4 Ways Measure Social Media and Its Impact on Your Brand. Do you know how social media is helping your business?
Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet) Three Sure Ways to Create Signal with Content.
You have a big idea to share, a message to send out to the world, or you have an amazing offer. You worry that your message or offer will get drowned by the multitude of conversations happening online -- you want signal. Copywriting For Social Media. One of my big regrets in my time in the advertising agency world is that I never seemed to have enough time to figure out a good way to talk to the creatives at my former agency about social media. My door was always open, but I was covered up with projects, as were they. So when it came time to look at the social media concepts for our clients, most of the eyes looked my way. The Fight Against Destructive Spin. 100 useful social media learnings from 2010...so far... (Part 1 of 5) The 10 most useful social media / PR posts and links of the week (13 June, 2010) - Adam Vincenzini's Share-house. Twapper Keeper - "We save tweets" - #hashtag - commschat - #CommsChat tweets.
Consumers Using Social Media to ‘Vent’ about, Research Customer Service. Some 59% of respondents to a survey said they use social media to “vent” about a customer-care experience. More than 300 consumers who are active internet users participated in the survey, sponsored by Nuance Communications, focusing on how customer care influences brand reputation in light of the quickly growing adoption of social media. Other key findings from the report, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media,” include the following: How to Use Social Media for Crisis Management. When most people think about the advantages of using social media for business, they immediately think of the marketing benefits.
195 Social Media Measurement Tools & Technologies. 27 Awesome Social Media Stats, Soundbites and Slides. HOW TO: Respond to Rants & Other Criticism on the Social Web. Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. Who’s Using Facebook Around the World? The Demographics of Facebook’s Top 15 Country Markets. [Editor's Note: The following stats are excerpted from Inside Facebook Gold, our membership service tracking Facebook's business and growth around the world. 50 Top Startups Worth Watching. CNN and Foursquare partner for World Cup. Foursquare has launched a partnership with CNN to complement the network’s coverage of the 2010 FIFA World Cup. CNN has highlighted venues in host nation South Africa as well as ones that will be hosting viewing parties around the world. They say users will be able to unlock exclusive badges by checking in at both the stadiums and the viewing parties.
Mashable reports that the two badges will be South Africa Explorer and Super Fan. South Africa Explorer (left) can only be earned by checking in at World Cup venues in South Africa, while Super Fan (right) can be earned at viewing parties around the world. CNN joins a growing roster of companies launching partnerships with Foursquare, including TLC, the New York Times and the History Channel. Famecount Aggregates Social Media Brand Rankings; Starbucks and Zynga Top The Lists. According to Famecount, adding up a brand’s Facebook fans, Twitter followers and YouTube subscribers provides insight into the brand’s popularity. Tools To Measure Your Twitter Influence. I was a little reluctant to write this post because much of the Twitter community is fixated with follower count. I see many tweets, even in my own stream, of certain people announcing that they reached 500, 1,000, 5,000 Twitter followers as if it’s some sort of huge achievement like receiving a Grammy Award or something.
Julius Duncan's Blog.