Lessons in social media strategy from the NHL. Sunday MBA provides ideas on running better businesses and succeeding in the modern workplace, this week from MIT Sloan Management Review. They say opposites attract, and nowhere is that better illustrated than the oddball relationship between the National Hockey League and Pinterest. One is known for its aggressive, fast-paced, “manly-man” sport; the other is a female-dominated social media site commonly used for sharing images of crafts, food, and other items not generally associated with slap shots, power plays, and penalties for high sticking.
Yet the NHL uses Pinterest better than any other sports organization. The league boasts almost 1.2 million followers on Pinterest — roughly 50 times the followers of the NFL, MLB, and NBA combined. With that kind of success, it is clear that the NHL has figured out how to use the site to its advantage. Continue reading below So, what makes the NHL so great at Pinterest? First, they understand their audience and the medium. Get Serious: How Social Media Became a Big Budget Marketing Category. Get Serious: How Social Media Became a Big Budget Marketing Category Kevin Shively Blogger Extraordinaire Simply Measured As a marketing channel, social media is in its adolescence.
And no, that doesn’t mean that we should all start wearing JNCO Jeans and smoking clove cigarettes while complaining that our parents don’t understand us. Adolescence comes from the Latin word meaning “to grow up,” and that’s exactly where we find ourselves today: growing up. Social Media Marketing Has Outgrown “Kid Stuff” In the early years of social marketing, our CMOs and VPs didn’t know what to do with us. We were the proverbial step-child, and they weren’t really sure how to raise us.
Somewhere along the line, our CMOs and VPs joined parenting groups with other CMOs and VPs, and they talked about what this whole “social media” thing was really about. Today, social marketing is coming into its own. Social Media Is a Functional Marketing Category No marketing strategy is complete without coming full circle. How to Handle a Social Media Crisis Social Media Examiner. Have you ever had to deal with a social media crisis? Do you have a crisis plan? In the age of social media, even the slightest predicament can quickly gain momentum and get out of control.
If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed. In this article I’ll share four tips on how to effectively deal with a social media crisis. What’s a Social Media Crisis? If there’s a high volume of incoming social media messages on one particular topic, chances are you have a social media crisis on your hands. Discover how to handle a social media crisis.
Two things can cause a social media crisis. Waiting for a social media crisis to blow over is never an option. Here’s what you need to do to come out on the other side of a crisis with your company’s reputation intact. #1: Have a Plan in Place A social media crisis consumes both time and money. Map out what you would need to respond to a social media crisis ahead of time. Have a plan in place. Adam P. Coulter sur Twitter : "Looks like @LinkedIn has updated the size of post photos in the feed (much larger) - or is it just me? #SocialMedia. What happens when platforms turn into publishers? - Columbia Journalism Review.
Social Media Skills Are Really Social. 61 Social Media Metrics, Defined. Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.” Basically, social media KPIs, or social media metrics, are whatever is most important for your business. Social media KPIs could be the amount of engagement or shares you’re receiving on your social media networks. In fact, there are so many different KPIs that it can be tough to keep them straight sometimes. First, a quick view of the social media funnel There are measurement opportunities at every stage of this journey.
Activity metrics: The output of your social team Content rate: The number of pieces of content you produce per period. From Buffer: LinkedIn | LinkedIn. Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More. InShare212 Customers and employees are still underserved and underappreciated. Some would say, in business, social media lost its way. Others would argue social media failed to live up to the hype. There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere “marketing” function, and operating in siloes where social becomes anti-social by design.
Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change. Even though the “cool” kids moved on, there’s a real need for businesses to become social…to become human. Once Upon a Time… There was a time when social media anything represented a promise to a brighter future of customer engagement.
The vision was to use these new forums to share, communicate, solve problems, inspire and and build relationships that spanned digital and physical spaces and extended across the social networks of like-minded peers. People are human. Ultimate Recap: Top new social media tools of 2014. By Jason Keath on Jan 20, 2015 For several years now we have been pulling together our annual list of top new social media tools from the year before. It is always a fan favorite and for good reason. As marketers, we love learning about new tools and processes. In fact, we get such a great response when we talk about tools, that we launched a podcast about it, the Social Toolkit. Our 11th episode, embedded below, was dedicated to rehashing the list and talking through some of the highlights. Check out the podcast on iTunes and let us know what you think. This year’s list is our longest yet.
We want to know what new hot app every cool kid is using so we don’t miss out on it. We want to know what tool is going to save us time. Or even what new tool will make us money, Facebook Video Ads (#3). Social Toolkit Ep 11: Top New Social Tools of 2014 Listen on iTunes Also, since we have been doing this for so many years, we wanted to give you a glimpse at the past with the below chart. 1. 2. 3. 4. 5. Coming soon to Twitter. Everything that happens in the world happens on Twitter, and we’re constantly working to make it easier to create, share, consume and connect to what’s happening right now – whenever and however it’s most convenient for you. This morning, I had the opportunity to present our plan to deliver on that at our Analyst Day conference. I want to take a moment to share our vision with you and offer some insight into product improvements we’re bringing to Twitter in the coming months.
Earlier this year, we set out to make Tweets richer and more engaging, giving users more ways to Tweet beyond text. We brought videos, Vines and GIFs into the home timeline, and introduced features that let you post multiple photos, tag people in photos and express yourself using emojis. But aside from just watching video more easily on Twitter, you should be able to record, edit and share your own videos natively on Twitter too.
Social Media Freedom on Campus in an Age of Marketing | Jeremy Harris Lipschultz. Social media campus policies frequently turn concerns of academic administrators into free speech restrictions. Even at public universities -- from the University of Kansas (KU) to Northern Illinois University (NIU) -- such policies create boundaries and a chill on the marketplace of expression. NIU's Office of University Marketing received cabinet approval of a social media policy in 2011 that emphasized promoting "community through engagement and coordination across multiple social media platforms. " From a marketing perspective, NIU branding through Facebook and other pages makes sense.
However, the desire to control what students, faculty and staff do on social media sites should not be left to the marketers. NIU students using dorm wifi recently were met with a "Web Page Access Warning" based upon their web browsing of some Wikipedia pages or controversial sites, such as the Westboro Baptist Church. Words That Drive Social Media Shares [INFOGRAPHIC] What do you think of the new Twitter layout? SocialBro, BirdSong, AKQA, Manning Gottlieb OMG and RBH give their views. Is Facebook dead to millennials? One of the top headlines you see on social media news sites on a regular basis is about how Facebook is dying, Facebook is dead, millennials don’t use Facebook, teens don’t use Facebook, etc.
We’re often skeptical of such claims, especially when there is no methodology provided to back up the sensationalist headlines. After the umpteenth article claiming Facebook was on the decline, we decided, in the words of market research expert Tom Webster, to do our own work and find out for ourselves: is Facebook dead to millennials? To do this, we ran a survey across Google’s Consumer Surveys product asking US adults ages 18-24 about their social network usage. Unlike regular polls which provide a pre-selected list of options, we opted to do an unaided recall survey asking participants to type in the names of their favorite networks. 1,004 people provided 879 valid responses to the poll, providing an interesting look at the universe that is social media for the 18-24 demographic. Christopher S. Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine.
During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social video format. The fast-food chain will actually peel one second off its Vine clip to fit into the network’s five-second billboard ad unit, which appears full-screen between segments during ESPN programs. Dunkin’ Donut’s animated billboard tonight will feature a latte that flips a coin to signify the start of a football game. It’s one of four versions that ESPN Monday Night Countdown viewers will see throughout the 16-game season. “We think a billboard using Vine is dramatically more engaging than a standard billboard with a corporate logo on it,” said Scott Hudler, vp of global consumer engagement, Dunkin’ Brands.
“Everyone is multitasking while watching TV with their phone, tablet or laptop. A lot of times, the content on their mobile device is not related to their TV shows. With Rise of Social Media, Upbeat Stories Draw Most Attention Online. The most read article of all time on BuzzFeed contains no photographs of celebrity nip slips and no inflammatory ranting. It’s a series of photos called “21 pictures that will restore your faith in humanity,” which has pulled in nearly 14 million visits so far. At Upworthy too, hope is the major draw. “This kid just died. What he left behind is wondtacular,” an Upworthy post about a terminally ill teen singer, earned 15 million views this summer and has raised more than $300,000 for cancer research. The recipe for attracting visitors to stories online is changing. The reason: social media. “When we started, the prevailing wisdom was that snark ruled the Internet,” says Eli Pariser, a co-founder of Upworthy. “You don’t want to be that guy at the party who’s crazy and angry and ranting in the corner — it’s the same for Twitter or Facebook,” he says.
And the science appears to support Pariser’s philosophy. “Take two negative emotions, for example: anger and sadness,” Berger says. Foursquare Rolls Out Check-In Ads With Captain Morgan | Digital. Twitter Tests Analytics Features For Users. Update: Several readers have noted that the option to see analytics on tweets is no longer available, though there appears to still be an option to review analytics about your followers.
10 people who learned social media can get you fired. At this point in the digital age there's probably enough evidence to make people think twice about what they say or do online, lest it become social media fodder, right? Wrong. An image that was shared on social media of a Taco Bell employee licking a stack of taco shells once again demonstrated the unintended -- but probably not unforeseeable -- side effects of social media. More CNN/BuzzFeed: Awkward celebrity interviews Taco Bell said the picture itself was acceptable as part of a contest. The fact that it was shared on someone's personal social media account violated the franchisee's policies.
But each week seems to bring a new story of someone posting something they definitely shouldn't have. Somehow, the wrong people always manage to see it. Here are 10 people who learned that posting controversial or just plain dumb stuff online can cost them their jobs. If you are reading this on mobile or some outdated browser, you won't be able to see this story in all its glory. David Karp. Social media helps McDonald’s change public perception.
When you think of McDonald’s, do you associate it with “nutrition”? Probably not. The fast food chain is trying to change that perception through the McDonald’s Nutrition Network, a program designed to highlight its commitment to nutrition. To help spread the word and change the minds of consumers, it turned to mommy bloggers, a dietician and social media. That effort won McDonald's the nod for Best Use of Digital or Social Media for Media Relations in PR Daily’s Digital PR & Social Media Awards. PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here (pdf). To localize the message, MWW and the McDonald’s New York Tri-State Owners/Operators Association created The McDonald’s New York Metro Nutrition Network (MNN). Developing a healthy strategy First, a third-party, high-profile dietician was selected to tell the brand’s story. Next, local “Meetups” were held throughout the area.
How to change the conversation Did it work? Why Students Aren’t ‘Pinterested’ in Your ‘Klout’ The internet is awesome. We live in a world where access to knowledge and the ability to share information from person to person (or person to people) is like no other time in human history. Unfortunately, along with any new revolution in communication technology comes new complications and new literacies that are required to make it in the networked world. Everyday I am thankful to work in two areas which I am extremely passionate about: EducationSocial Media If you were to ask what my dream job would have been 3 years ago as a student of Ohio University this would not be far off. I understand marketing is a “soft science” but these days in times of budget cuts and enrollment declines universities can’t be spending their time on things that don’t have a direct impact on improving the student to institution relationship.
The latest example of social media madness The 2012 Social Admissions Report Below is a breakdown for which networks currently reported using “everyday”. About the author. Apple Is Said to Discuss an Investment in Twitter. Universities are out to prove the ROI of social media. Everything You Need to Run a Successful Social Media Contest. Oprah revives her wildly popular book club - with a strong social media twist, including Storify · storify.
Students Get Emerson’s Commencement Trending on Twitter While David Gregory Bashes Social Media. Klout and Why the Design of Social Networking Matters. Has Timeline Increased Engagement on Facebook? Colleges ponder the pros and cons of Pinterest as a marketing tool. 9 social media crisis questions Dole failed to answer. Facebook Advertisers Shun Sponsored Stories: Report. General Motors’ Mary Henige To Share GM’s Social Media Success Story | VMR. Story Arcs for Social Media | Solo PR Pro | Successful Freelance PR Consulting. The New Facebook Brand Timeline Mistake You’ll Likely Make. My experiences as a social media intern | The Social Web at UWGB. Revealed: US spy operation that manipulates social media | Technology. Building a student social media team? look in social media. | InsideTimsHead.
SPOS #290 - Examining Social Media With Michael Stelzner. Google Search Adds Google+: This Week in Social Media. Favorite Social Media Tools For 2011. How to Recover From Social Media Blunders. Photos du mur. For Financial Advisers, the More Friends the Better. Proposed social media policy draws criticism from campus community - News - Houstonian. The Charlie Sheen Roast: Comedy Central's Ambitious Social Media Experiment. Social Media Case Studies & Examples. Social Media Guidelines or Policy? Guest Blog: Getting Your Nonprofit Online. With Oomph. « Cradles to Crayons Blog. 4 Steps to Integrate Social Media in Your Company. This year's best social media campaigns to date (page 2 of 2) The Future of Social Media. Lawmakers seek to ban convict use of social media. Why Social Media Tools Have a Place in the Classroom : Tech News and Analysis «
Why Some Brands May Need To Rethink Their Social Media Strategy. What Marketers Need to Know About Social Listening. News: Looking Past Friend-Counting. Social Media Home Page. The Role of Video for Social Media Marketers « all the news that's fit to blog, tweet & post. Top 10 analytics tools for social media. Social media marketing boosts traffic and inbound links for Eloqua.com « News [Brafton] Communication and Social Networking - Conveying Emotions Clearly. Measuring the ROI of your social media efforts. What does social media mean for the future of journalism? Social Media Meets Academia: How Emerson College Keeps its Community Connected | Bostinnovation: Boston Innovation and Tech News Blog.