Lessons in social media strategy from the NHL. Sunday MBA provides ideas on running better businesses and succeeding in the modern workplace, this week from MIT Sloan Management Review.
They say opposites attract, and nowhere is that better illustrated than the oddball relationship between the National Hockey League and Pinterest. One is known for its aggressive, fast-paced, “manly-man” sport; the other is a female-dominated social media site commonly used for sharing images of crafts, food, and other items not generally associated with slap shots, power plays, and penalties for high sticking. Yet the NHL uses Pinterest better than any other sports organization. The league boasts almost 1.2 million followers on Pinterest — roughly 50 times the followers of the NFL, MLB, and NBA combined. With that kind of success, it is clear that the NHL has figured out how to use the site to its advantage.
Continue reading below So, what makes the NHL so great at Pinterest? First, they understand their audience and the medium. Get Serious: How Social Media Became a Big Budget Marketing Category. Get Serious: How Social Media Became a Big Budget Marketing Category Kevin Shively Blogger Extraordinaire Simply Measured As a marketing channel, social media is in its adolescence.
And no, that doesn’t mean that we should all start wearing JNCO Jeans and smoking clove cigarettes while complaining that our parents don’t understand us. Adolescence comes from the Latin word meaning “to grow up,” and that’s exactly where we find ourselves today: growing up. Social Media Marketing Has Outgrown “Kid Stuff” In the early years of social marketing, our CMOs and VPs didn’t know what to do with us. Somewhere along the line, our CMOs and VPs joined parenting groups with other CMOs and VPs, and they talked about what this whole “social media” thing was really about.
How to Handle a Social Media Crisis Social Media Examiner. Have you ever had to deal with a social media crisis?
Do you have a crisis plan? In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. Adam P. Coulter sur Twitter : "Looks like @LinkedIn has updated the size of post photos in the feed (much larger) - or is it just me? #SocialMedia. What happens when platforms turn into publishers? - Columbia Journalism Review. Social Media Skills Are Really Social. 61 Social Media Metrics, Defined. Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.
I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. LinkedIn. Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More. InShare212 Customers and employees are still underserved and underappreciated.
Ultimate Recap: Top new social media tools of 2014. By Jason Keath on Jan 20, 2015 For several years now we have been pulling together our annual list of top new social media tools from the year before.
It is always a fan favorite and for good reason. As marketers, we love learning about new tools and processes. In fact, we get such a great response when we talk about tools, that we launched a podcast about it, the Social Toolkit. Coming soon to Twitter. Everything that happens in the world happens on Twitter, and we’re constantly working to make it easier to create, share, consume and connect to what’s happening right now – whenever and however it’s most convenient for you.
This morning, I had the opportunity to present our plan to deliver on that at our Analyst Day conference. I want to take a moment to share our vision with you and offer some insight into product improvements we’re bringing to Twitter in the coming months. Earlier this year, we set out to make Tweets richer and more engaging, giving users more ways to Tweet beyond text. Social Media Freedom on Campus in an Age of Marketing Social media campus policies frequently turn concerns of academic administrators into free speech restrictions.
Even at public universities -- from the University of Kansas (KU) to Northern Illinois University (NIU) -- such policies create boundaries and a chill on the marketplace of expression. NIU's Office of University Marketing received cabinet approval of a social media policy in 2011 that emphasized promoting "community through engagement and coordination across multiple social media platforms. " From a marketing perspective, NIU branding through Facebook and other pages makes sense. Words That Drive Social Media Shares [INFOGRAPHIC] What do you think of the new Twitter layout? SocialBro, BirdSong, AKQA, Manning Gottlieb OMG and RBH give their views.
Is Facebook dead to millennials? One of the top headlines you see on social media news sites on a regular basis is about how Facebook is dying, Facebook is dead, millennials don’t use Facebook, teens don’t use Facebook, etc.
We’re often skeptical of such claims, especially when there is no methodology provided to back up the sensationalist headlines. After the umpteenth article claiming Facebook was on the decline, we decided, in the words of market research expert Tom Webster, to do our own work and find out for ourselves: is Facebook dead to millennials? To do this, we ran a survey across Google’s Consumer Surveys product asking US adults ages 18-24 about their social network usage. Unlike regular polls which provide a pre-selected list of options, we opted to do an unaided recall survey asking participants to type in the names of their favorite networks. 1,004 people provided 879 valid responses to the poll, providing an interesting look at the universe that is social media for the 18-24 demographic. Christopher S. Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine. During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social video format.
The fast-food chain will actually peel one second off its Vine clip to fit into the network’s five-second billboard ad unit, which appears full-screen between segments during ESPN programs. Dunkin’ Donut’s animated billboard tonight will feature a latte that flips a coin to signify the start of a football game. It’s one of four versions that ESPN Monday Night Countdown viewers will see throughout the 16-game season. “We think a billboard using Vine is dramatically more engaging than a standard billboard with a corporate logo on it,” said Scott Hudler, vp of global consumer engagement, Dunkin’ Brands. “Everyone is multitasking while watching TV with their phone, tablet or laptop.
While Dunkin’ Donuts’ Vine play is new, other brands have similar TV campaigns in mind. With Rise of Social Media, Upbeat Stories Draw Most Attention Online. The most read article of all time on BuzzFeed contains no photographs of celebrity nip slips and no inflammatory ranting. It’s a series of photos called “21 pictures that will restore your faith in humanity,” which has pulled in nearly 14 million visits so far. At Upworthy too, hope is the major draw. “This kid just died. Foursquare Rolls Out Check-In Ads With Captain Morgan. Twitter Tests Analytics Features For Users. Update: Several readers have noted that the option to see analytics on tweets is no longer available, though there appears to still be an option to review analytics about your followers.
10 people who learned social media can get you fired. At this point in the digital age there's probably enough evidence to make people think twice about what they say or do online, lest it become social media fodder, right? Wrong. An image that was shared on social media of a Taco Bell employee licking a stack of taco shells once again demonstrated the unintended -- but probably not unforeseeable -- side effects of social media. More CNN/BuzzFeed: Awkward celebrity interviews.
David Karp. Social media helps McDonald’s change public perception. When you think of McDonald’s, do you associate it with “nutrition”? Probably not. The fast food chain is trying to change that perception through the McDonald’s Nutrition Network, a program designed to highlight its commitment to nutrition. To help spread the word and change the minds of consumers, it turned to mommy bloggers, a dietician and social media.
That effort won McDonald's the nod for Best Use of Digital or Social Media for Media Relations in PR Daily’s Digital PR & Social Media Awards. PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. To localize the message, MWW and the McDonald’s New York Tri-State Owners/Operators Association created The McDonald’s New York Metro Nutrition Network (MNN). Why Students Aren’t ‘Pinterested’ in Your ‘Klout’ The internet is awesome. We live in a world where access to knowledge and the ability to share information from person to person (or person to people) is like no other time in human history. Unfortunately, along with any new revolution in communication technology comes new complications and new literacies that are required to make it in the networked world.
Everyday I am thankful to work in two areas which I am extremely passionate about: EducationSocial Media If you were to ask what my dream job would have been 3 years ago as a student of Ohio University this would not be far off. I understand marketing is a “soft science” but these days in times of budget cuts and enrollment declines universities can’t be spending their time on things that don’t have a direct impact on improving the student to institution relationship. Apple Is Said to Discuss an Investment in Twitter. While Apple has been hugely successful in selling phones and tablets, it has little traction in social networking, which has become a major engine of activity on the Web and on mobile devices. Social media are increasingly influencing how people spend their time and money — an important consideration for Apple, which also sells applications, games, music and movies.
Universities are out to prove the ROI of social media. The University of Massachusetts Dartmouth Center for Marketing Research continues to do an excellent job documenting the social media progress of organizations such as Fortune 500 companies, INC 500 companies and non-profits. In a new research release, the team shows that universities continue to lead the way in the use of social media and its measurement. Everything You Need to Run a Successful Social Media Contest. Oprah revives her wildly popular book club - with a strong social media twist, including Storify · storify. Students Get Emerson’s Commencement Trending on Twitter While David Gregory Bashes Social Media. Klout and Why the Design of Social Networking Matters. Has Timeline Increased Engagement on Facebook?
While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result. Social media measurement company Simply Measured looked at 15 brand pages that were early adopters of the Timeline format and found that average engagement on brand posts (i.e., comments and “likes”) rose 46% in the three weeks after the switch compared to the three weeks before. Prior to the Timeline introduction, the 15 brand pages saw an average of 1,672 points of engagement per post, rising to 2,441 after switching to Timeline. Colleges ponder the pros and cons of Pinterest as a marketing tool.
In the world of college marketing, can a picture be worth a thousand tweets? 9 social media crisis questions Dole failed to answer. Driving to work on Monday, April 16, I was flipping through the radio dial and caught a story on NPR about a recall by Dole Food Co. Apparently, it was a fairly small matter involving about 750 cases of a particular Dole bagged salad product that could pose a salmonella threat.
At the office I went online to see what Dole was doing. Surely, I thought, it would handle this with confidence. After all, it is the world's largest producer and marketer of fruit and fresh vegetables, does business in more than 90 countries, and employs some 36,000 full-time, regular employees worldwide—not to mention 23,000 full-time seasonal or temporary employees (according to its LinkedIn page). Boy, was I wrong. After spending some time dissecting just how poorly Dole was handling this, I came away with lessons to share.
Facebook Advertisers Shun Sponsored Stories: Report. General Motors’ Mary Henige To Share GM’s Social Media Success Story. Successful Freelance PR Consulting. The following is a guest post from Lisa Sirkin Vielee, owner of Gracie Communications. The New Facebook Brand Timeline Mistake You’ll Likely Make. As of March 30, all Facebook brand pages will migrate to the timeline format, whether you like it or not. My experiences as a social media intern. Revealed: US spy operation that manipulates social media. Building a student social media team? look in social media. SPOS #290 - Examining Social Media With Michael Stelzner. Google Search Adds Google+: This Week in Social Media. Favorite Social Media Tools For 2011. How to Recover From Social Media Blunders. Photos du mur. For Financial Advisers, the More Friends the Better.
Proposed social media policy draws criticism from campus community - News - Houstonian. The Charlie Sheen Roast: Comedy Central's Ambitious Social Media Experiment. Social Media Case Studies & Examples. Social Media Guidelines or Policy? Guest Blog: Getting Your Nonprofit Online. With Oomph. « Cradles to Crayons Blog. 4 Steps to Integrate Social Media in Your Company. This year's best social media campaigns to date (page 2 of 2) The Future of Social Media. Lawmakers seek to ban convict use of social media. Why Social Media Tools Have a Place in the Classroom : Tech News and Analysis « Why Some Brands May Need To Rethink Their Social Media Strategy. What Marketers Need to Know About Social Listening. News: Looking Past Friend-Counting. Social Media Home Page.
The Role of Video for Social Media Marketers « all the news that's fit to blog, tweet & post. Top 10 analytics tools for social media. Social media marketing boosts traffic and inbound links for Eloqua.com « News [Brafton] Communication and Social Networking - Conveying Emotions Clearly. Measuring the ROI of your social media efforts. What does social media mean for the future of journalism? Social Media Meets Academia: How Emerson College Keeps its Community Connected.