Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social video format.
<img src="http://timeopinions.files.wordpress.com/2013/08/169671240.jpg? With Rise of Social Media, Upbeat Stories Draw Most Attention Online
Foursquare Rolls Out Check-In Ads With Captain Morgan | Digital
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10 people who learned social media can get you fired June 6, 2013 -- Updated 1730 GMT (0130 HKT) From Bitter Barista to "CarlyCrunkBear," many have lost jobs over online posts Remember Gilbert Gottfried's unfortunate remarks about Japan tsunami?
When you think of McDonald’s, do you associate it with “nutrition”? Probably not. Social media helps McDonald’s change public perception
Why Students Aren’t ‘Pinterested’ in Your ‘Klout’ The internet is awesome.
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The University of Massachusetts Dartmouth Center for Marketing Research continues to do an excellent job documenting the social media progress of organizations such as Fortune 500 companies, INC 500 companies and non-profits. In a new research release, the team shows that universities continue to lead the way in the use of social media and its measurement. If you think about, using social media at the university level is the perfect test case for what all our organizations may be seeing just a few years from now: Universities are out to prove the ROI of social media
Boston.com Not just a spectator sport
So you want to run a contest on social media, eh? Not sure where to start? Which social network is the most appropriate choice ? Everything You Need to Run a Successful Social Media Contest
Oprah revives her wildly popular book club - with a strong social media twist, including Storify · storify
As Social Media Specialist at Curry College in Milton, MA, I manage a bunch of Facebook Pages and was recently presented with a cool opportunity from Facebook to participate in a product research study (applicable to just one of the college’s pages – the main, institutional one.) I have dabbled in using ads (mainly ‘Sponsored Stories) on the site, and have experienced solid results driving page likes, and by participating we would receieve a $250 ad credit – a no brainer. Plus I was curious to use the new ad product. The ad product we would be testing out and providing comments on is called “Promoting Posts.” Testing Out Facebook’s New Ad Product: Promoting Posts
“You want my advice today? Stay exactly where you are,” said David Gregory, journalist and moderator of Meet the Press to Emerson’s, formerly hopeful, class of 2012. “Seriously, this is no time to be leaving the safety and the fun of Emerson College. Can’t you just put this off for a little bit? Students Get Emerson’s Commencement Trending on Twitter While David Gregory Bashes Social Media
Klout and Why the Design of Social Networking Matters Social media has a fraught relationship with neurosis. Obsessive people are essential to sites like Facebook and Twitter. They add energy and buzz.
While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result. Has Timeline Increased Engagement on Facebook?
Colleges ponder the pros and cons of Pinterest as a marketing tool In the world of college marketing, can a picture be worth a thousand tweets? It is difficult to appraise social media tools so precisely. But colleges are excited enough about the potential of Pinterest — an image-based social media site that has grown with astonishing speed — to keep their institutional brand on the minds of prospective students and alumni that many have scrambled to establish a “presence” there , even as the value of the site as a marketing tool remains hazy. Others have hung back, leery of investing too heavily in trendy platforms before their utility can be properly pinned down. Pinterest, a "virtual pinboard” where users can create profiles by accruing illustration-based "pins” that represent their interests and affiliations, is nowhere near as large as other social media sites that college communications staffers have been wrangling for the better part of a decade. But its rate of growth has been difficult to ignore.
Driving to work on Monday, April 16, I was flipping through the radio dial and caught a story on NPR about a recall by Dole Food Co. Apparently, it was a fairly small matter involving about 750 cases of a particular Dole bagged salad product that could pose a salmonella threat. At the office I went online to see what Dole was doing. Surely, I thought, it would handle this with confidence. After all, it is the world's largest producer and marketer of fruit and fresh vegetables, does business in more than 90 countries, and employs some 36,000 full-time, regular employees worldwide—not to mention 23,000 full-time seasonal or temporary employees (according to its LinkedIn page). 9 social media crisis questions Dole failed to answer
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building a student social media team? look in social media. | InsideTimsHead
SPOS #290 - Examining Social Media With Michael Stelzner | Six Pixels of Separation - Marketing and Communications Podcast - By Mitch Joel at Twist Image
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Social Media Meets Academia: How Emerson College Keeps its Community Connected | Bostinnovation: Boston Innovation and Tech News Blog