Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More. InShare212 Customers and employees are still underserved and underappreciated.
Some would say, in business, social media lost its way. Others would argue social media failed to live up to the hype. There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere “marketing” function, and operating in siloes where social becomes anti-social by design. Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change.
Even though the “cool” kids moved on, there’s a real need for businesses to become social…to become human. Once Upon a Time… There was a time when social media anything represented a promise to a brighter future of customer engagement. The vision was to use these new forums to share, communicate, solve problems, inspire and and build relationships that spanned digital and physical spaces and extended across the social networks of like-minded peers. People are human. Ultimate Recap: Top new social media tools of 2014. By Jason Keath on Jan 20, 2015 For several years now we have been pulling together our annual list of top new social media tools from the year before.
It is always a fan favorite and for good reason. As marketers, we love learning about new tools and processes. In fact, we get such a great response when we talk about tools, that we launched a podcast about it, the Social Toolkit. Our 11th episode, embedded below, was dedicated to rehashing the list and talking through some of the highlights. Check out the podcast on iTunes and let us know what you think. This year’s list is our longest yet. We want to know what new hot app every cool kid is using so we don’t miss out on it. We want to know what tool is going to save us time. Or even what new tool will make us money, Facebook Video Ads (#3). Social Toolkit Ep 11: Top New Social Tools of 2014 Listen on iTunes Also, since we have been doing this for so many years, we wanted to give you a glimpse at the past with the below chart. 1. 2. 3. 4. 5. Coming soon to Twitter. Everything that happens in the world happens on Twitter, and we’re constantly working to make it easier to create, share, consume and connect to what’s happening right now – whenever and however it’s most convenient for you.
This morning, I had the opportunity to present our plan to deliver on that at our Analyst Day conference. I want to take a moment to share our vision with you and offer some insight into product improvements we’re bringing to Twitter in the coming months. Earlier this year, we set out to make Tweets richer and more engaging, giving users more ways to Tweet beyond text. We brought videos, Vines and GIFs into the home timeline, and introduced features that let you post multiple photos, tag people in photos and express yourself using emojis.
To showcase all of this media, we launched a new profile design. But aside from just watching video more easily on Twitter, you should be able to record, edit and share your own videos natively on Twitter too. Social Media Freedom on Campus in an Age of Marketing Social media campus policies frequently turn concerns of academic administrators into free speech restrictions.
Even at public universities -- from the University of Kansas (KU) to Northern Illinois University (NIU) -- such policies create boundaries and a chill on the marketplace of expression. NIU's Office of University Marketing received cabinet approval of a social media policy in 2011 that emphasized promoting "community through engagement and coordination across multiple social media platforms.
" From a marketing perspective, NIU branding through Facebook and other pages makes sense. However, the desire to control what students, faculty and staff do on social media sites should not be left to the marketers. NIU students using dorm wifi recently were met with a "Web Page Access Warning" based upon their web browsing of some Wikipedia pages or controversial sites, such as the Westboro Baptist Church.
Words That Drive Social Media Shares [INFOGRAPHIC] Powerful, persuasive words drive decision-making, so understanding how and when to use them on social media is important for your customers and your business.
Just look to sites like Upworthy, which A/B tests up to 25 headlines for each piece of content to find the most social-friendly one. Quicksprout created an infographic that tells you which words to use — and which to avoid — to drive social media shares on Facebook, Twitter, LinkedIn and Google+. Some tips from Neil Patel: When running a contest or promotion, do not use the words “contest” or “promotion.”
Instead, use “win” or “events.”On LinkedIn, use action words like “created,” “increased” and “accomplished” to describe yourself. See the infographic below for more tips: What do you think of the new Twitter layout? SocialBro, BirdSong, AKQA, Manning Gottlieb OMG and RBH give their views. Is Facebook dead to millennials? One of the top headlines you see on social media news sites on a regular basis is about how Facebook is dying, Facebook is dead, millennials don’t use Facebook, teens don’t use Facebook, etc.
We’re often skeptical of such claims, especially when there is no methodology provided to back up the sensationalist headlines. After the umpteenth article claiming Facebook was on the decline, we decided, in the words of market research expert Tom Webster, to do our own work and find out for ourselves: is Facebook dead to millennials? To do this, we ran a survey across Google’s Consumer Surveys product asking US adults ages 18-24 about their social network usage. Unlike regular polls which provide a pre-selected list of options, we opted to do an unaided recall survey asking participants to type in the names of their favorite networks. 1,004 people provided 879 valid responses to the poll, providing an interesting look at the universe that is social media for the 18-24 demographic. Christopher S. Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine.
During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social video format.
The fast-food chain will actually peel one second off its Vine clip to fit into the network’s five-second billboard ad unit, which appears full-screen between segments during ESPN programs. Dunkin’ Donut’s animated billboard tonight will feature a latte that flips a coin to signify the start of a football game. It’s one of four versions that ESPN Monday Night Countdown viewers will see throughout the 16-game season. “We think a billboard using Vine is dramatically more engaging than a standard billboard with a corporate logo on it,” said Scott Hudler, vp of global consumer engagement, Dunkin’ Brands.
“Everyone is multitasking while watching TV with their phone, tablet or laptop. While Dunkin’ Donuts’ Vine play is new, other brands have similar TV campaigns in mind. With Rise of Social Media, Upbeat Stories Draw Most Attention Online. The most read article of all time on BuzzFeed contains no photographs of celebrity nip slips and no inflammatory ranting.
It’s a series of photos called “21 pictures that will restore your faith in humanity,” which has pulled in nearly 14 million visits so far. At Upworthy too, hope is the major draw. “This kid just died. What he left behind is wondtacular,” an Upworthy post about a terminally ill teen singer, earned 15 million views this summer and has raised more than $300,000 for cancer research. The recipe for attracting visitors to stories online is changing. The reason: social media. “When we started, the prevailing wisdom was that snark ruled the Internet,” says Eli Pariser, a co-founder of Upworthy. “You don’t want to be that guy at the party who’s crazy and angry and ranting in the corner — it’s the same for Twitter or Facebook,” he says. And the science appears to support Pariser’s philosophy. “Take two negative emotions, for example: anger and sadness,” Berger says. Foursquare Rolls Out Check-In Ads With Captain Morgan.
Twitter Tests Analytics Features For Users. 10 people who learned social media can get you fired. June 6, 2013 -- Updated 1730 GMT (0130 HKT) From Bitter Barista to "CarlyCrunkBear," many have lost jobs over online posts Remember Gilbert Gottfried's unfortunate remarks about Japan tsunami?
A California Pizza Kitchen server complained that his uniform was the "lamest s--t ever" Follow CNN Living on Facebook and Twitter Editor's note: This post was created for your reading pleasure as a collaborative effort between the editorial staffs of BuzzFeed and CNN. (CNN) -- At this point in the digital age there's probably enough evidence to make people think twice about what they say or do online, lest it become social media fodder, right? Wrong. An image that was shared on social media of a Taco Bell employee licking a stack of taco shells once again demonstrated the unintended -- but probably not unforeseeable -- side effects of social media. Taco Bell said the picture itself was acceptable as part of a contest. Somehow, the wrong people always manage to see it. Part of complete coverage on.
David Karp. Social media helps McDonald’s change public perception. When you think of McDonald’s, do you associate it with “nutrition”?
Probably not. The fast food chain is trying to change that perception through the McDonald’s Nutrition Network, a program designed to highlight its commitment to nutrition. To help spread the word and change the minds of consumers, it turned to mommy bloggers, a dietician and social media. That effort won McDonald's the nod for Best Use of Digital or Social Media for Media Relations in PR Daily’s Digital PR & Social Media Awards. PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. To localize the message, MWW and the McDonald’s New York Tri-State Owners/Operators Association created The McDonald’s New York Metro Nutrition Network (MNN). Developing a healthy strategy First, a third-party, high-profile dietician was selected to tell the brand’s story. MWW also reached out to thousands of local organizations to raise awareness for this program and encouraged them to apply for funding. Why Students Aren’t ‘Pinterested’ in Your ‘Klout’
The internet is awesome. We live in a world where access to knowledge and the ability to share information from person to person (or person to people) is like no other time in human history. Unfortunately, along with any new revolution in communication technology comes new complications and new literacies that are required to make it in the networked world. Everyday I am thankful to work in two areas which I am extremely passionate about: EducationSocial Media If you were to ask what my dream job would have been 3 years ago as a student of Ohio University this would not be far off. I understand marketing is a “soft science” but these days in times of budget cuts and enrollment declines universities can’t be spending their time on things that don’t have a direct impact on improving the student to institution relationship. The latest example of social media madness The 2012 Social Admissions Report Below is a breakdown for which networks currently reported using “everyday”.
About the author. Apple Is Said to Discuss an Investment in Twitter. While Apple has been hugely successful in selling phones and tablets, it has little traction in social networking, which has become a major engine of activity on the Web and on mobile devices. Social media are increasingly influencing how people spend their time and money — an important consideration for Apple, which also sells applications, games, music and movies. Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people said. They declined to be named because the discussions were private. There is no guarantee that the two companies, which are not in negotiations at the moment, will come to an agreement. But the earlier talks are a sign that they may form a stronger partnership amid intensifying competition from the likes of Google and .
Apple has not made many friends in social media. “Apple doesn’t have to own a social network,” Timothy D. Universities are out to prove the ROI of social media. The University of Massachusetts Dartmouth Center for Marketing Research continues to do an excellent job documenting the social media progress of organizations such as Fortune 500 companies, INC 500 companies and non-profits. In a new research release, the team shows that universities continue to lead the way in the use of social media and its measurement. If you think about, using social media at the university level is the perfect test case for what all our organizations may be seeing just a few years from now: Its primary audience uses the social web as its primary tool for communication.It is an essential strategy for connecting with, and nurturing, its “customers.”The relatively low-cost effectiveness of social media fits with programs under constant budget pressures.
And, as this study shows, it’s starting to show impressive results. Some highlights: Reduced costs for traditional media are attributed to use of social media. Everything You Need to Run a Successful Social Media Contest. So you want to run a contest on social media, eh? Not sure where to start? Which social network is the most appropriate choice? If you're even allowed to run a contest there? There are so many rules and guidelines, so much planning and preparation involved, that we thought a blog post was really required to explain how to run a contest that delivers a solid return on investment. Who knows -- it could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads! How to Run a Contest on Facebook Follow the Rules Before you start your Facebook contest, make sure you can actually run it legally. What I'm trying to say is read their contest rules before you get started -- but in general, you can assume you're responsible for the legal and logistical portions of your contest; Facebook just provides the people.
Make Use of Third Party Apps Include CTAs to Drive Traffic to Your Website Include a Form on the App Page to Generate Leads Set Your Goals. Oprah revives her wildly popular book club - with a strong social media twist, including Storify · storify. Students Get Emerson’s Commencement Trending on Twitter While David Gregory Bashes Social Media. Klout and Why the Design of Social Networking Matters. Social media has a fraught relationship with neurosis. Obsessive people are essential to sites like Facebook and Twitter. They add energy and buzz. Their identities get tied up with their avatars, and that in itself makes the sites seem important. They provide much of the content. A study published last fall reported that twenty thousand users on Twitter provide half of what’s read there. Social media also has a fraught relationship with competition. Each site deals with these problems differently.
The newest social media tool to grapple with this is Klout, a service for measuring your influence on all of these social networks. Klout grades users on a scale of one to a hundred based on some proprietary algorithm that counts how often your comments are retweeted, liked, or shared. The idea is very clever, and very timely. The numbers are also obviously important to employers, marketers, and socialites. The structure of social networks subtly changes the way we act. Has Timeline Increased Engagement on Facebook? Colleges ponder the pros and cons of Pinterest as a marketing tool. 9 social media crisis questions Dole failed to answer. Facebook Advertisers Shun Sponsored Stories: Report. General Motors’ Mary Henige To Share GM’s Social Media Success Story. Successful Freelance PR Consulting. The New Facebook Brand Timeline Mistake You’ll Likely Make. My experiences as a social media intern. Revealed: US spy operation that manipulates social media.
Building a student social media team? look in social media. SPOS #290 - Examining Social Media With Michael Stelzner. Google Search Adds Google+: This Week in Social Media. Favorite Social Media Tools For 2011. How to Recover From Social Media Blunders. Photos du mur. For Financial Advisers, the More Friends the Better. Proposed social media policy draws criticism from campus community - News - Houstonian. The Charlie Sheen Roast: Comedy Central's Ambitious Social Media Experiment.
Social Media Case Studies & Examples. Social Media Guidelines or Policy? Guest Blog: Getting Your Nonprofit Online. With Oomph. « Cradles to Crayons Blog. 4 Steps to Integrate Social Media in Your Company. This year's best social media campaigns to date (page 2 of 2) The Future of Social Media. Lawmakers seek to ban convict use of social media. Why Social Media Tools Have a Place in the Classroom : Tech News and Analysis «
Why Some Brands May Need To Rethink Their Social Media Strategy. What Marketers Need to Know About Social Listening. News: Looking Past Friend-Counting. Social Media Home Page. The Role of Video for Social Media Marketers « all the news that's fit to blog, tweet & post. Top 10 analytics tools for social media. Social media marketing boosts traffic and inbound links for Eloqua.com « News [Brafton] Communication and Social Networking - Conveying Emotions Clearly. Measuring the ROI of your social media efforts. What does social media mean for the future of journalism? Social Media Meets Academia: How Emerson College Keeps its Community Connected.