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The University of Massachusetts Dartmouth Center for Marketing Research continues to do an excellent job documenting the social media progress of organizations such as Fortune 500 companies, INC 500 companies and non-profits. In a new research release, the team shows that universities continue to lead the way in the use of social media and its measurement. If you think about, using social media at the university level is the perfect test case for what all our organizations may be seeing just a few years from now:
Not just a spectator sport
So you want to run a contest on social media, eh? Not sure where to start? Which social network is the most appropriate choice ?
As Social Media Specialist at Curry College in Milton, MA, I manage a bunch of Facebook Pages and was recently presented with a cool opportunity from Facebook to participate in a product research study (applicable to just one of the college’s pages – the main, institutional one.) I have dabbled in using ads (mainly ‘Sponsored Stories) on the site, and have experienced solid results driving page likes, and by participating we would receieve a $250 ad credit – a no brainer. Plus I was curious to use the new ad product. The ad product we would be testing out and providing comments on is called “Promoting Posts.”
“You want my advice today? Stay exactly where you are,” said David Gregory, journalist and moderator of Meet the Press to Emerson’s, formerly hopeful, class of 2012. “Seriously, this is no time to be leaving the safety and the fun of Emerson College. Can’t you just put this off for a little bit?
Social media has a fraught relationship with neurosis. Obsessive people are essential to sites like Facebook and Twitter. They add energy and buzz.
While the average Facebook user may still not have made the switch to the social network’s new Timeline format, as of March 30, 2012, all brand pages were required to do so, and some brands have been seeing increased engagement as a result.
In the world of college marketing, can a picture be worth a thousand tweets? It is difficult to appraise social media tools so precisely. But colleges are excited enough about the potential of Pinterest — an image-based social media site that has grown with astonishing speed — to keep their institutional brand on the minds of prospective students and alumni that many have scrambled to establish a “presence” there , even as the value of the site as a marketing tool remains hazy. Others have hung back, leery of investing too heavily in trendy platforms before their utility can be properly pinned down. Pinterest, a "virtual pinboard” where users can create profiles by accruing illustration-based "pins” that represent their interests and affiliations, is nowhere near as large as other social media sites that college communications staffers have been wrangling for the better part of a decade. But its rate of growth has been difficult to ignore.
Driving to work on Monday, April 16, I was flipping through the radio dial and caught a story on NPR about a recall by Dole Food Co. Apparently, it was a fairly small matter involving about 750 cases of a particular Dole bagged salad product that could pose a salmonella threat. At the office I went online to see what Dole was doing. Surely, I thought, it would handle this with confidence. After all, it is the world's largest producer and marketer of fruit and fresh vegetables, does business in more than 90 countries, and employs some 36,000 full-time, regular employees worldwide—not to mention 23,000 full-time seasonal or temporary employees (according to its LinkedIn page).
Sponsored stories are still not being used by 55 percent of advertisers on Facebook, according to a recent study by social media marketing outfit Social Fresh. Social Fresh released an new survey of 347 Facebook advertisers, “ The 2012 Facebook Ads Report .” Here are some of the major findings, along with my commentary. The company found that the most common purpose of Facebook advertising is to raise awareness.
The following is a guest post from Lisa Sirkin Vielee, owner of Gracie Communications. Heather Rast’s recent blog about creating a conversation (or social media) calendar provided a great planning tool for integrating social media into an overall communications strategy. Social media is distinguished by its two-way, conversational elements.
As of March 30, all Facebook brand pages will migrate to the timeline format, whether you like it or not. The timeline changes present some interesting opportunities but also challenges to brands with Facebook presences. For our perspective on what you need to be aware of, check out the Exploring Social Media lesson on Understanding Facebook Timelines for Brands. But there’s one major opportunity many brands will see that really isn’t there because Facebook has implemented a very specific policy that deters you from being overly promotional with your new page layout. The cover photo, which many of you have seen and even implemented on your personal Facebook pages, is a big, empty landscape many brands and companies will try to take advantage of.
To start out my internship with Todd Sanders, social media specialist for UW-Green Bay, I was given the responsibility to populate the UWGB Foursquare account and get more students and staff to use it. I began by identifying different lists that users could participate in, including study spaces, campus art and dining locations. I then walked around campus taking photos of all these locations.
Gen David Petraeus has previously said US online psychological operations are aimed at 'countering extremist ideology and propaganda'. Photograph: Cliff Owen/AP The US military is developing software that will let it secretly manipulate social media sites by using fake online personas to influence internet conversations and spread pro-American propaganda.