ScentScape On-Demand Odor Accessory To Hit This Year. While some things can really add to the immersion factor — dimming the lights, wearing headphones, dressing up as the main character (kidding) — I’m skeptical of how much would really be added by this smell generator. Yes, smell generator. It’s called the ScentScape, and it’s a USB accessory that uses pre-packaged blocks of scent to waft the appropriate odor over you during, say, a bombardment or a peaceful scene in a field. And it’s coming to a PC or console near you in 2011. There are 20 different scent elements, apparently able to be morphed into such complex evocations as “Indian Summer,” “Hot Toddy,” and “Blueberry Cobbler.” I’m not sure I even know what cobblers smell like! It’s pretty weird. [via 1up]
Scribd. The Future of Media » Blog Archive » 2011 media and technology trends forecast. Each year, the IPG Media Lab issues its trends report. This year, on the heels of the Consumer Electronics Show, we are excited to announce our six big bets for 2011. From mobile’s rapid transformation from a niche platform to one that is converging with all our online activities, to new technologies that enable brands to interact with consumers in groundbreaking ways, the implications in 2011 for marketers and brands are breathtaking.
Twenty years ago, technologist Mark Weiser wrote, “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” 2011 is the year our traditional media and consumer tools begin to disappear—2011 is the year loyalty cards, cable boxes, and feature phones jump the shark; at the same time, mobile, gaming, and digital behaviors are now majority activities across all demographics. Cars offer another good example of mobile services on display at CES. The 2010 U.S. Digital Year in Review. Download Whitepaper comScore presents the 2010 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future.
The report looks across the digital landscape to highlight the industry’s leading stories of the year. How did the rebounding economy influence retail e-commerce, what group-buying and flash sales sites found success in 2010? Which social networks witnessed the largest gains, what new social media players came onto the scene in 2010? What were the key trends in the search market, which search engines saw the largest gains throughout the year? Who were the top players in display advertising in 2010, what are the key trends in measuring the effectiveness of digital advertising campaigns?
Digital Signage Today. Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image. Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen.
We're all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means. Right now, some of the most frequently and commonly used online tools and sites are asking all of their users to change their passwords because of this bug. Some of these places are uncertain as to whether or not they have been hit, so changing your password before these services update their own systems with a fix would be a big mistake. Why this is so important to talk about for marketers? The brands that win are the brands that can be trusted. It's like a full time job to manage this stuff, isn't it? COMMS corner: Channelling Creativity: Good or Bad? Look at your site through a first-time visitor's eyes. By: Gini Dietrich | March 29, 2011 | On Sunday, I was stalking Ricardo Bueno’s blog, which I was introduced to when Social Media Examiner did their 17 ways to grow your blog post earlier this month.
He wrote a post last week called, “Watch how first-time readers use your blog.” Interested, I clicked on it and found Clue, a “fun and easy way to test what people remember on your site.” It shows visitors a screen grab (like the one below) for five and a half seconds and then asks them to write five things they remember. So, of course, I had to try it! It’s super simple. Other than “some old guy,” “take this report and remember what you see,” “uh…I need a memory transplant,” and “booze,” our report is pretty helpful (though those responses are hilarious).
I’m pleased with the top four results, though I’m not sure I like Twitter being so high in the list. Now it’s your turn. 7 Innovative online maps. Interactive Video is Here! | a&g. Will Augmented Reality filter out serendipity? « The Bazaarvoice Social Commerce Blog. You’re in a room full of people at a post-event party, and the atmosphere is informal and laid-back. You’re there to unwind a bit after a long day, and to meet interesting people.
Scanning the room, it’s hard to know where to begin, so you take out your smartphone, activate the app you purchased the night before, and hold it up to the crowd. Real-time information is layered over the partygoers—everything from marital status to employer—and it’s simply too much to process. So, you begin to filter. “Show me only Twitter users.” Now, your networking instincts kick in. “Show me only Twitter users with 3,000 or more followers.” In that crowd of blurs was someone that attended the same college, graduating with you. In the scenario above, I’ve expanded upon an idea offered up in a fantastic presentation on Augmented Reality, given by John C .Havens and Lynne D. Will Augmented Reality filter out serendipity? In a small way, I’ve experienced this sense of discovery through my own use of AR.
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New Domino's Pizza - Oh Yes We Did. Old Spice | Phone Call. Eight Traits of the New Media Landscape. The Future of Community. Online community is a tricky thing, and it’s getting even trickier. We used to worry about building “a place” for people to come and communicate and share with us. But that led to “place” being all over the web. Think about how community has changed. We used to want people to come to our website, to our forum, to our blog. Now, even if they do go to those places, they also talk about you on LinkedIn, on Facebook, on Twitter, and elsewhere. Conversation and community is disparate and distant, and that’s just the “locationless” web. Think about when we add location-based products like Foursquare and Facebook Places. Community Will Be Distributed At this point, if you’re serious about listening to your community and big enough to care about that, you must use a professional listening tool like something from Radian6 or Sysomos or Trackur or similar (There are hundreds of these.)
Community Will Be Mobile We are so close. Community Will Require REAL Loyalty Community Will Be Action-Minded. Steve Rubel - Insights on trends and innovations in media, technology and culture. Edelman Digital, Authentic Communications. Health Digital Check-Up: Content Curation in Healthcare. It’s pretty clear that 2011 is set to be the year of content as the focus shifts from the newest, shiniest, hippest platforms to the content that powers those channels.
In today’s hyper fast, and hyperbolic, environment, it’s not just enough to come out high in search ratings – you need to deliver content for which your audience is looking. Enter the boom of content curation sites and apps that are popping up across the digital landscape. Until now, these services have been free, but with the addition of newcomer Ongo (see “New Services Popping up Quickly”), pay-for-play services are joining the mix. Why will readers pay for a service to curate and deliver their news when they can get services for free through any desktop or mobile apps? This is more than a trend to watch – it’s the future of content delivery. Everybody’s Doing It… …creating content that is. New Services Popping Up Quickly The most recent addition to the mix is Ongo. Content Curation in Healthcare What’s Next? Edelman Digital, Authentic Communications.