Get flash to fully experience Pearltrees
While some things can really add to the immersion factor — dimming the lights, wearing headphones, dressing up as the main character (kidding) — I’m skeptical of how much would really be added by this smell generator.
Conduit for Communicators
Each year, the IPG Media Lab issues its trends report. This year, on the heels of the Consumer Electronics Show, we are excited to announce our six big bets for 2011.
Download Whitepaper comScore presents the 2010 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year. How did the rebounding economy influence retail e-commerce , what group-buying and flash sales sites found success in 2010? Which social networks witnessed the largest gains, what new social media players came onto the scene in 2010?
Would you like this (or any) content less if a robot had written it?
It's a new year and a new era for b2b marketers.
In the last few months, I've had several discussions with industry folk about the role creativity plays in delivering successful communications programmes. As usual, the spur for these conversations has been around the impact of social media and how that has changed the way operate. The question that immediately comes to mind when I read that sentence back is 'why should it change the way we operate?' In other words, why do we need an idea for Facebook as opposed to just needing a good idea / theme that can work across all channels . Conflicting opinions I'm quite conflicted on this subject.
On Sunday, I was stalking Ricardo Bueno’s blog , which I was introduced to when Social Media Examiner did their 17 ways to grow your blog post earlier this month. He wrote a post last week called, “ Watch how first-time readers use your blog .” Interested, I clicked on it and found Clue , a “fun and easy way to test what people remember on your site.”
You’re in a room full of people at a post-event party, and the atmosphere is informal and laid-back. You’re there to unwind a bit after a long day, and to meet interesting people. Scanning the room, it’s hard to know where to begin, so you take out your smartphone, activate the app you purchased the night before, and hold it up to the crowd.
The Age of the Curator
The following text was written as part of the original draft for the MacArthur white paper about educating young people for a participatory culture. It was cut due to length considerations but it providees useful background for people reading the report. Most often, when people are asked to describe the current media landscape, they respond by making an inventory of tools and technologies.
Online community is a tricky thing, and it’s getting even trickier. We used to worry about building “a place” for people to come and communicate and share with us.
It’s pretty clear that 2011 is set to be the year of content as the focus shifts from the newest, shiniest, hippest platforms to the content that powers those channels. In today’s hyper fast, and hyperbolic, environment, it’s not just enough to come out high in search ratings – you need to deliver content for which your audience is looking. Enter the boom of content curation sites and apps that are popping up across the digital landscape.