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The Future of Media » Blog Archive » 2011 media and technology trends forecast
Each year, the IPG Media Lab issues its trends report. This year, on the heels of the Consumer Electronics Show, we are excited to announce our six big bets for 2011.
Welcome to Generation Flux.
Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image
COMMS corner: Channelling Creativity: Good or Bad?
In the last few months, I've had several discussions with industry folk about the role creativity plays in delivering successful communications programmes. On one hand, I firmly believe that communications activity should always be integrated, and that the best results are achieved when a concept / theme is activated across all platforms (obviously tweaked slightly to ensure traction). On the other, I've seen and been involved with activities that have worked because they have been developed with one specific channel in mind.
While marketers have flocked to social platforms like Facebook and Twitter, consumers still don't view them as important ways to engage with a brand, since they don't meet their expectations. Most people still prefer to connect with brands through more traditional methods, such as email, company Web sites or word-of-mouth. That's among the key findings from a new report from Razorfish titled "Liminal" , based on its own primary research, customer data from a study for Virgin America and social network data compiled by online tracking company Rapleaf on 100,000 consumers. The goal was to look at customer-relationship management more from a consumer's standpoint than a marketer's to understand how people choose to interact with brands. Across the board, consumers cited "feeling valued" as the most important element of brand engagement. "This demonstrates that both the hipster who DMs a company on Twitter and a boomer who sends a letter in the mail both ultimately want the same thing.
Publications Razorfish: Facebook, Twitter Don't Make Customers Feel Valued 02/01/2011
Look at your site through a first-time visitor's eyes | Spin Sucks
On Sunday, I was stalking Ricardo Bueno’s blog , which I was introduced to when Social Media Examiner did their 17 ways to grow your blog post earlier this month. He wrote a post last week called, “ Watch how first-time readers use your blog .” Interested, I clicked on it and found Clue , a “fun and easy way to test what people remember on your site.”
Interactive Video is Here! | a&g
In the past few months, we've seen the online video industry take a few serious steps forward. At a&g, we talk a lot about personalized media and non-linear storytelling , so we're thrilled to see those two trends leading the charge in online video.
Hill Holliday Blog
NBC’s Fashion Star premiered last week to pretty good Nielsen ratings and social ratings which went on to increase for this past Tuesday’s second episode .Hill Holliday's TVnext Summit February 27, 2012 @ 9:30am (EST) http://www.tvnextsummit.com/ Hill Holliday's second annual #TVnext summit is a daylong event that brings together top industry luminaries who are defining television's future.
Hill Holliday: TVnext on USTREAM: January 28, 2011 @ 9:30am (EST) http://tvnext.hhcc.com/ #TVnext is a Hill Holliday event that is bringing together top in...
Campaigns
About a month ago now, we posted a audio clip of Gayle King, on her radio show of the same name, raving about our #newpizza and Pizza Turnaround.
New Domino's Pizza - Oh Yes We Did.
November 6, 2006 The following text was written as part of the original draft for the MacArthur white paper about educating young people for a participatory culture.