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How To Manage Your Office's Biggest Egos To Get The Best Work. “In a sense, everybody is a 'creative' these days,” says Nelson Rodriguez, VP of global marketing at creative staffing firm Aquent. And he would know: over the last decade, Rodriguez has managed hundreds of digital creatives at Aquent, Microsoft, and the digital agency he founded.

While creative work once conjured up images of solitary, eccentric artists and writers, the modern workplace is teeming with creative jobs. “You have graphic designers, UXers, gamification experts, front-end developers, coders... the list of creative jobs goes on,” he says. While this abundance of creativity produces innovative, design-forward companies, Rodriguez says that it takes special skill to manage creatives. “It is completely natural for someone who is creating something to feel pride of ownership, but this ego can sometimes get in the way of giving the company what it needs,” he says. Many managers struggle with how to give creative employees negative feedback without squelching their vision. How To Grow Your Business In Just 1 Hour A Day by @Ileanakane. By Ileana Kane Entrepreneurs are risk takers who must strategize in order to remain relevant and make profits in the ever dynamic and competitive business environment.

They must come up with a proper plan that will see them promote sales while at same time giving themselves a chance to enjoy their private life. There are some tested, proven, and good marketing strategies that, when effectively employed, will lead to amazing results. To begin with, it is important that you keep a record of the past leads. This entails all types of correspondence that you received in the past. You can choose to write back or communicate with the senders of the letters or mails informing them of your new venture.

Secondly, good marketing strategies involve making a follow-up of your old clients. Entrepreneurs need to be visionary so as to foresee the future market trends. Above all, an effective marketing strategy should be easy to implement and elicit excitement rather than boredom. Admit the Things You Don't Understand and Other Must-Read Business Tips. A roundup of the best tips of the week from Entrepreneur.com. Effective communication between managers and employees in any company, and especially in a startup with a small staff, is crucial. But in some cases, managers may not fully understand some employees' skill sets or the benefit to be derived from their work. One way to bridge the gap is to admit when your comprehension is lacking.

Think that will show weakness? Your job as a manager is to be able to critique their work constructively as a non-specialist. Not all countries are created equal. Client service is even more important than you think. When writing, don't mix up your mediums. Write your tweets with retweets in mind. The 3 Myths Most Entrepreneurs Tell Themselves About Marketing. Most entrepreneurs I know don’t spend a lot of time thinking about marketing proactively. Instead, they tend to think about promotion when preparing a big product launch, seeking funding or after seeing a competitor gain a significant lift in press coverage.

Most are hardwired to think about product-market fit and cash flow but tend to outsource, underestimate and generally assign marketing a lower priority. In preparing our new book, Inbound Marketing: Attract, Engage, and Delight Customers Online, my co-author and HubSpot CEO Brian Halligan and I spoke with many entrepreneurs whom we admire. We realized that while the way consumers shop and buy has changed dramatically over the past 10 years, many entrepreneurs haven't much changed their ideas toward marketing. Instead of embracing social media, owned content and other marketing best practices, founders are still turning to PR firms and paid advertising to get the word out. Related: Marketing Trends Experts Want You to Avoid. Objeciones de ventas : no son un problema sino la solución | Pilar Punzano.

Las objeciones de ventas son la mayor preocupación para cualquier vendedor. Cómo responder a ellas de manera efectiva para no perder el impulso de compra que haya creado es crucial para los resultados finales en ventas. Todo el trabajo de detección, presentación y argumentación se puede venir a bajo si no somos capaces de tratar y responder a las objeciones que nos plantearán los clientes de manera efectiva. ¿Por qué se producen las objeciones? : Incertidumbre del cliente en la toma de la decisión final debido al entorno tan cambiante o la falta de confianza establecidos.Por lo general, las personas tienen miedo de hacer un cambio o a tomar una decisión equivocada.Se hizo una mala presentación en la que no se respondió adecuadamente las necesidades del cliente y no respondió a las expectativas de creación de valor. Si tienes un interés real en aportar valor a tu cliente, las preguntas son fáciles y la confianza se creará y crecerá de manera natural.

Paso 2: Haz preguntas. Paso 3: Escuchar. Productivity vs. Getting Things Done. This post originally appeared on the Exist blog. I’ve been a sucker for so-called “productivity porn” for a while. I still am, to some degree, but I’ve been working hard to cure myself of this time-wasting habit and I’m getting a lot closer to that. For anyone who’s not familiar with it, my interpretation of productivity porn is pretty much anything related to productivity as a topic of interest, that doesn’t actually involve getting anything done. For me, it includes things like trying out new task managers, reading blog posts about productivity and stocking up on stationery I don’t need. I’ve known for years that this habit isn’t doing me any favors, but I’ve only recently started to shake it by enforcing some strict rules on myself.

These are the main four: Go back to basics The first thing I did that really made a difference was cutting out all the tools, apps and systems I had been using. I’d never truly understood my own workflow before this. Use MITs Focus on what works. Cómo entrevistar clientes para saber lo que quieren. La entrevista de problema. Published on Nov. 26, 2013 La entrevista de problema es una técnica que te ayudará a validar tu idea de negocio y saber qué es lo que necesitan exactamente tus clientes. El proceso de entrevistar a tus potenciales clientes antes siquiera de comenzar a construir el negocio te dará la información necesaria para saber si la propuesta de valor en forma de producto o servicio que propones realmente tiene sentido o no para tus clientes. Tu negocio pretenderá solucionar X problemas a tu cliente objetivo. Cuanto más profundo sea el problema que quieres solucionar más sencillo te resultará vender una solución. Como emprendedor te interesa ser capaz de encontrar soluciones a problemas reales de tu segmento de clientes.

¿Realmente conozco a mis clientes? Éstas son las preguntas a las que podremos responder después de realizar las entrevistas problema. 1- Bienvenida. 2 min. Explícale a tu cliente el objetivo de la entrevista y cómo funciona el proceso de la misma. 2- Datos demográficos. 2 min. The Simple Secret to Making an Instant Connection With Everyone You Meet. “We have two ears and only one tongue in order that we may hear more and speak less.” - Diogenes Laërtius Two months ago, I was in Munich missing a plane for Paris. Arriving minutes before the gate would close on me, panicking inside, I tried to remain calm while explaining the situation to a ticketing officer.

I could not get a word in with this person whose job was to listen to me and solve my problem. Instead, I was only more frustrated and stuck in Munich without a solution. Related: How to Start Conversations That Make Instant Connections For the sake of protecting the company’s brand, I won’t mention what airline it was, but it’s safe to say I won’t be flying with them again. The most powerful way to create an instant connection with your friends, family, co-workers and everyone you will ever meet from this moment on is simple.

Hearing vs. listening. Who’s doing most of the talking? Studies show that less than 2 percent of professionals have had formal education on how to listen. Why am I tired all the time? The science of sleep - Features - Health & Families. Like many, last night, I really struggled to fall asleep. Sleep is a bit like queuing in England - we don’t know why we have it but wow, we really can’t do without it. With modern life packed with increasing and competing pressures from work, family, and social change, many of us, about a third of the UK population in fact, face the prospect of six hours sleep per night or less, according to a study by The Sleep Council. As a result, we exist in an era in which the modern populace experiences excessive daytime sleepiness and fatigue secondary to this chronic sleep loss.

Sleep can be defined as that reversible behavioural state in which you are perceptually disengaged from, and unresponsive to your environment. The reversible part is important, for without that, you are in a coma. You can divide your sleep into four stages. Of course the question is, why do we sleep? Of course modern living, whether a result of work or play, occasionally lends itself to a sleepless night or two. 5 mitos que pueden arruinar una empresa o un proyecto Blog de Jesus A. Lacoste. Mundo Digital, emprendedores y Management. Sep32014 Todas las industrias tienen sus mitos y los gerentes de proyectos no son una excepción, lo cual es desafortunado, porque solo es posible avanzar en nuestra carrera si dejamos de lado ciertos mitos. En la dirección de proyectos es importante saber lidiar con algunos mitos comunes. Afrontarlos no asegura el éxito del proyecto pero al menos nos evitará cometer ciertos errores muy comunes. 5 mitos que pueden arruinar una empresa Mary Prescott sugiere estos mitos que todo director de proyecto debe conocer: 1.

Así se tenga que tratar con clientes o consumidores, es un mito antiguo que el que compra sabe exactamente lo que desea. 2. Este mito parte de una apreciación errónea. 3. El proyecto más detallado a menudo es el peor. 4. Nunca es conveniente sacrificar la calidad del producto. 5. Si los esfuerzos que se han depositado en el proyecto no están logrando el resultado esperado y/o deseado no sirve de nada continuar con la inversión de tiempo y dinero. Google+ Me gusta: Related Posts. How to Fail Your Way Out of a Hole - or What Separates Me From Most People - chrisbrogan.com. 'Work Like a Network' Isn't Rocket Science, It's People. Your personal network, your social network(s), your corporate network, your neural network … you can’t swing a cat these days without hitting a network (Note: no cats were harmed in the writing of this column).

And then Microsoft uses the phrase “work like a network.” What’s the big deal? To me, “Work Like a Network” is the basis of fundamental communication and sociology of the workplace — not rocket science. It’s marketing spin, just like “BYOD” and “consumerization of IT” and “Mentos: The Freshmaker.” But there’s a slight twist that Microsoft brings, and it’s an important one. As others pointed out months ago, “work like a network” is essentially Microsoft putting lipstick on “enterprise social.” And Gartner recently reported the “social enterprise” is heading to the trough of the Hype Cycle. Are people throwing out the whole idea of “enterprise social” with the bathwater?

The flaw, of course, was the implementation — not necessarily the tools themselves. Understand the People. Tabla periódica de las emociones. Os compartimos este fantastico material del portal Artevía. “Viviendo emociones” es una guía básica para desenvolverse en el apasionante mundo de las emociones. Parte de una premisa clara; las emociones son energía humana, por tanto, ni se crean ni se destruyen; solo se transforman. La guía se compone del “Manifiesto de las emociones”, un documento que proporciona unas pinceladas clave para usar la emoción de un modo efectivo en nuestro trabajo, e incluso en nuestra vida.

Y de la “Tabla periódica de las emociones”, donde se presentan todas las emociones como elementos químicos. Desde esta tabla podemos elegir las emociones, alterar sus valores y mezclarlas a nuestro gusto para generar interés y empatía. Cada emoción está enlazada a una página web donde se puede leer su definición y buscar sinónimos y antónimos. Emociones_artevia Relacionado Inteligencia Emocional la Tabla periódica de las emociones te animas a utilizarla. 10 Steps to Ethical Content Curation. To fill their pipelines with a steady stream of timely, relevant content that doesn't have to be created from scratch, a growing number of marketers are using content curation—the process of finding, organizing, annotating (contextualizing), and sharing digital content on a specific topic for a target market.

Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand's credibility and potentially lead to copyright and legal issues. Let's be clear: good curation is not piracy, and it's not unethical, because good content curation properly credits sources and adds something new to the conversation instead of ripping off other people's content. Below are 10 tips to from our latest e-book to help you curate ethically. (Disclaimer: I cannot offer specific legal advice. 1. To prevent this curation pitfall, make sure you're reading both the A-listers in your niche and the newer (but credible) upstarts. 2. Tech Entrepreneurs Should Remember Investors Don't Speak Their Language. Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand.

They can become frustrated with investors, senior executives and even customers who don’t seem to “get it,” with the result that everyone loses. Senior business leaders, for example, are unlikely to relate when you pitch your latest web app that mashes up existing technology derived from early social-networking applications. Mashup probably reminds senior leaders of a train wreck, and social networking is still seen by many business executives as a frivolous waste of time. Related: 3 Ways Entrepreneurs Swing and Miss at a Funding Pitch It’s really your responsibility and to your advantage to translate your message into values and priorities that the intended receiver can readily relate to. Here are some key priorities that will resonate with every business leader: 1. 2. 3. 4. 5. 6. Process Improvement: This Coach Improved Every Tiny Thing by 1 Percent.

In 2010, Dave Brailsford faced a tough job. No British cyclist had ever won the Tour de France, but as the new General Manager and Performance Director for Team Sky (Great Britain’s professional cycling team), Brailsford was asked to change that. His approach was simple. Brailsford believed in a concept that he referred to as the “aggregation of marginal gains.” He explained it as “the 1 percent margin for improvement in everything you do.” His belief was that if you improved every area related to cycling by just 1 percent, then those small gains would add up to remarkable improvement. They started by optimizing the things you might expect: the nutrition of riders, their weekly training program, the ergonomics of the bike seat, and the weight of the tires.

But Brailsford and his team didn’t stop there. Brailsford believed that if they could successfully execute this strategy, then Team Sky would be in a position to win the Tour de France in five years time. He was wrong. The Bottom Line. Removing Negativity From Your Life. Welcome to Forbes. Clearing The Cache: The Joy of De-Tasking in the Age of Hyper Productivity. Want to Feel Powerful? Crank Up the Music. Welcome to Forbes. How Positive Thinking Builds Your Skills, Boosts Your Health, and Improves Your Work.

How to Be Less Selfish. Waking Up Is Hard to Do — Matter. Waking Up Is Hard to Do — Matter. How to Balance Your Personal and Professional Presence Online. Branding (I): Cultivar la nostra marca » Lluís Serra Training Group. Branding (I): Cultivar la nostra marca » Lluís Serra Training Group. How To Foster Innovation | Chip Bell. How To Foster Innovation | Chip Bell. Shackleton: el explorador con madera de líder. Let DAM Do the Dirty Work. Welcome to Forbes. Lead by Following: 5 Ways Servant Leadership Is Good for Business. Why Building a Personal Brand Isn't for Everyone. Welcome to Forbes. Welcome to Forbes. Welcome to Forbes. 8 secretos sobre las relaciones | Taylor Marsh. WAYS TO BECOME A BETTER LEADER - 10. Understand Your Leadership Style - Etertain.

RSA Shorts - The Power of Empathy. 5 Charlas TED para Startups. 7 Types Of Experience Your Brain Needs To Function At Its Best. 8 Simple Scientifically Proven Ways to Improve Your Writing. Albert Bosch: Espíritu de Aventura - Blog. Welcome to Forbes. Unbridling Crazy Horses. Crea una estrategia y llévala a cabo. Cómo crear un sumario de rendimiento profesional. Las seis personas que debes tener en tu red de contactos para que te vaya bien - Noticias de Alma, Corazón, Vida. Pico Iyer: Where is home?

Welcome to Forbes. Pico Iyer: Where is home? Simple Tips To Reduce Your Summertime Work Stress. 4 Tips For Networking To Change Fields. Lead by Following: 5 Ways Servant Leadership Is Good for Business. End The Conflict FUNNY!! Cuando el equipo funciona mejor sin el jefe. Art as Therapy: Alain de Botton on the 7 Psychological Functions of Art.

What Rockers Can Teach Entrepreneurs. ¿Por qué debo contratarte? Getting Out of your Comfort Zone: Why it’s Hard and Why you Should. The Tricky Balance Of Using The Past To Shape Your Future. 15 claves para llevar una vida minimalista - Vida en positivo. 6 Economists Every Entrepreneur Should Know About. 4 Consejos de lectura rápida (Leer más rápido y entender lo que lees) Cuatro errores de relajación que probablemente estás cometiendo. Welcome to Forbes. Do You Call Yourself An Entrepreneur? How To Build A Tough Company. Which Job Search Channels Work Best? Why You May Be Terrible At Giving Feedback. Pasos para poner en marcha una idea. The Absolute Worst Question To Ask: How Can I Help You?

Alerta por el 'virus' que afecta ya a miles de españoles | Javier Cebreiros. La gamificación motivación. 10 pasos para convertirse en una persona madrugadora | Casey Cavanagh. Alguien dirá que no puede hacerse " toma aire y sonríe " Take Their Breath Away | The Service Dream. The Science Of Productivity. The Science Of Productivity. Seven Business Books That Changed My Life. Las claves del éxito según 'Forbes' If You Completely Ignored Your Goals and Focused on This One Thing Would You Get Better Results? 11 formas rápidas de concentrarse y ser más productivos en tu startup | Click Tecno Blog. Welcome to Forbes. The Importance of Doing Nothing. Marketing estratégico, guía de supervivencia para empresas. 10 diapositivas para una perfecta presentación de tu startup.

Los cuatro pilares de la innovación. Content curation: aplícalo en ti mismo para huir de la infoxicación. The One Thing You Can Control as Founder and CEO: You. 7 Pensamientos tóxicos que debes sacar de tu cabeza para poder seguir adelante. El Trabajo del Futuro. Cómo equilibrar tu marca profesional y tu marca personal en Social Media. What Makes A Successful Entrepreneur Might Surprise You. Why looking back is the key to moving forward. Try This Simple Meditation Method To Be Happier, Healthier & More Caring (PODCAST)