Web analytics
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Establishing a webanalytics strategy is a long and painstaking process due to the complexity of sites’ tagging. Optimizing implementation speed and increasing the reliability of data capture are essential to enable smooth and reliable assessment of marketing campaigns.
Technologies | Accueil
Coremetrics - a leading provider of web analytics and marketing optimization solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM. This new group at IBM represents the rich combination of the Coremetrics and Unica solutions and is an integral part of IBM’s Smarter Commerce Initiative. Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.
Online Analytics | The Marketing Optimization Leader | Coremetrics
"Clicky is simply fantastic at monitoring key website statistics and displaying them in easy to read format. Feature-for-feature it surpasses the competition and continues to surpass expectations." -- Nick, SimplyStamps.com
Web Analytics in Real Time | Clicky
Ils passent plus de 2 heures par jour sur Internet pour leur loisirs (étude JDN confirmé par Harris ). Cela fait du web un media central dont le temps de consommation est adapté aux problématiques des annonceurs branding. Un média longtemps limité au marketing direct Le marché publicitaire Internet a rapidement su s'adapter aux exigence du marketing à réponse directe. En 2009, 33% des budget marketing direct étaient dépensés sur le web aux Etats-Unis.
Mesure l'exposition publicitaire : démonstration - Alenty - Advertising visibility and engagement analytics
Maximize Conversion Rates See everything visitors do on your website, every mouse move, hover click and scroll. Find videos of visitors who experienced errors, abandoned your shopping cart, or could not find what they were looking for. Optimize
Heatmaps, Visitor Movies, Web Analytics | Customer Experience Analytics by ClickTale
ecommera
Getting closer to the customer There has been much discussion recently about Tesco’s Clubcard. Chris Barraclough, recently blogged in Marketing, “...
Service Cloud 3 - Customer Service for the Social Era - salesforce.com
The world is changing. Customers are demanding more and better service, delivered through every conceivable channel. That’s why more companies are using salesforce.com’s customer service software-as-a-service solution for call center CRM and help desk management. The key contrast with traditional customer support software is our “software as a service” model. Salesforce CRM Customer Service & Support is delivered by subscription over the Web, unlike on-premise customer service software.
SocialMiner 8.5? [Cisco SocialMiner] - Cisco Systems
Product Overview Cisco ® SocialMiner is a social media customer care solution that enables your company to proactively respond to customers and prospects communicating through public social media networks such as Twitter and Facebook or other public forum or blogging sites. By providing social media monitoring, queuing, and workflow to organize customer posts on social media networks and deliver them to your customer care team, your company can respond to customers in real time through the same social network they are using to communicate. This innovative customer service capability is enabled by Cisco SocialMiner, which searches multiple social networks to capture public customer postings - and then organizes, filters, and prioritizes these postings and presents them to your customer care team for response. Your customer service representatives could respond to a customer service problem or reach out to new customers looking for information about your products or services. Business Value
With a suite of tools designed to enhance audience engagement -- like drafts, bulk scheduling, search streams and message assignments -- you can streamline your social outreach and optimize your brand visibility across social channels.
HootSuite - Social Media Dashboard for Teams using Twitter, Facebook, Linkedin
