Weinsteins Go Back to Disney For Help Promoting the Musical Nine. This is an interesting development.
The Weinsteins famously broke off from Disney several years ago when they left Miramax to found The Weinstein Company. But their new outfit has been struggling financially, and they’ve turned back to Disney (via ABC) to cross-promote the Rob Marshall musical Nine. But this isn’t just some run of the mill deal where Disney coughs up some cash and takes some profit. It’s a plan that will either make Nine the film with some of the highest awareness ratings of the fall, or will make everyone sick of it before it even has a chance.