Marketing for Geeks This page serves as the table of contents for my series of articles entitled "Marketing for Geeks".
How much is the most valuable brand in the world, Coca-Cola worth? $77.8B. That's 45% of the company's market cap. Often times, winners create advantages in a market through brands. These brands evoke emotions within consumers: feelings of trust (Visa), of aspiration (Nike), of adventure (RedBull). And if the brand is strong enough, it replaces the generic term: tissues/Kleenex, internet search/Google, glass cleaner/Windex.
About four weeks back, I learned SQL, and it’s been one of the greatest skills I could have ever acquired as a marketing / business guy at a startup. Since learning SQL , our marketing team has: Determined the interests which are most highly correlated with our user base –> allowing us to create super high-value target groups for our Facebook ads.
Promoting a Mobile App
I believe that a good domain name is an important success factor in building and launching consumer web services.
You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra).
Software development is influencing marketing a lot these days with the emergence of Agile Marketing and Test-Driven Marketing - Agile and Test-Driven concepts being two concepts that have dominated software development for the last 5 years. The reason is not a fad crossing over, but rather a more fascinating and powerful phenomena.
Editor’s note : This guest post is written by Seth Goldstein ( @seth ), the Co-Founder of socialmedia.com , which is building the first ad server based on people not pages.
Click for App Store Page Original Counter and Post from 24 Sep 2009!
It's about people!
Speaking properly of your product
Building a brand
Best practice marketing
Working with PR
Other marketing pearltrees
A few weeks ago a company I work with lost an amazing opportunity. We gave them the idea to create one of the best brand blogs I've ever seen. They said no. Instead, they decided to create a social media strategy that was boring and dictated by legalities. Just imagine a blog that doesn't allow customer comments.