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Marketing for Geeks. This page serves as the table of contents for my series of articles entitled "Marketing for Geeks".

Marketing for Geeks

The central theme here is that if we demystify marketing, it can be competently done by technical people. The series is still being written, with new articles coming soon to an RSS feed near you. Why Branding Is the Next Essential Startup Competency. How much is the most valuable brand in the world, Coca-Cola worth?

Why Branding Is the Next Essential Startup Competency

$77.8B. That’s 45% of the company’s market cap. Often times, winners create advantages in a market through brands. These brands evoke emotions within consumers: feelings of trust (Visa), of aspiration (Nike), of adventure (RedBull). And if the brand is strong enough, it replaces the generic term: tissues/Kleenex, internet search/Google, glass cleaner/Windex. Why Every Startup Marketer Needs to Learn SQL. About four weeks back, I learned SQL, and it’s been one of the greatest skills I could have ever acquired as a marketing / business guy at a startup.

Why Every Startup Marketer Needs to Learn SQL

Promoting a Mobile App. Finding And Buying A Domain Name. I believe that a good domain name is an important success factor in building and launching consumer web services.

Finding And Buying A Domain Name

It's not in my top ten but it could be. It's certainly something we think about a lot when making investments and working with companies post investment. A number of our portfolio companies have acquired their domain names in connection with or shortly after our investment. purchased with some of the proceeds of our investment. Marketing. You asked for it Arnold and 84 others (so far).


So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. At the end of his pitch he showed us some numbers. Normally for a raw startup we see almost all product and engineering expenses (headcount). Why Marketing is Becoming Like Software Development.

Software development is influencing marketing a lot these days with the emergence of Agile Marketing and Test-Driven Marketing - Agile and Test-Driven concepts being two concepts that have dominated software development for the last 5 years. The reason is not a fad crossing over, but rather a more fascinating and powerful phenomena. As the Internet has become pervasive in our lives Marketing has become testable , much like software, as well as more impactful due to the amount of reading buyers now do during the buying cycle.

Agile software development embraces change and measurement, allowing responses to “market” signals that are leading indicators of failure. Signals include early customer feedback, early robustness feedback from automated tests, and ongoing feedback from regression testing, which captures failures due to the landscape changing. But so what, you might ask? My answer? That’s no longer the case. How to Acquire Customers by Marketing “Heroes” Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital.

How to Acquire Customers by Marketing “Heroes”

If you didn’t read that yet it might be worth having a quick skim as a primer. Social proof is defined as “looking for others to guide our decisions” and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “Crossing the Chasm” the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. The Medium Is No Longer The Message, . . . You Are. Editor’s note: This guest post is written by Seth Goldstein (@seth), the Co-Founder of, which is building the first ad server based on people not pages.

The Medium Is No Longer The Message, . . . You Are

Its platform provides authoring, serving and reporting across different types of social media. All of its ads are real messages from real people. Seth is also the Co-Chairman of the IAB’s Social Media Committee. Gary's Social Media Count. Click for App Store Page Original Counter and Post from 24 Sep 2009! June 2013 ‘Social’ Update (mobile, games & heritage to come) June 2012 ‘Social’ Update August 2011 Update ABOUT Living statistics – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. If you want to embed this on your page just click the button in the bottom left of the app to copy the code to your clipboard OR use the code/s in the boxes at the bottom of this post.

More about the Count – I quickly built and coded the app based on data culled from a range of social media sources & sites originally at the end of Sept 2009.

It's about people!

Speaking properly of your product. Building a brand. Best practice marketing. Buzz? Working with PR. Metrics. Marketing blogs. Other marketing pearltrees. Community management. Blogger. Social Media Marketing: You Fear, You Fail. A few weeks ago a company I work with lost an amazing opportunity.

Social Media Marketing: You Fear, You Fail

We gave them the idea to create one of the best brand blogs I've ever seen. They said no. Instead, they decided to create a social media strategy that was boring and dictated by legalities. Just imagine a blog that doesn't allow customer comments. The campaign not only offered zero value to customers, but in the end it ignored them by turning the blog into a press release platform.

Social media

  1. tritge Oct 21 2009
    Carrément ! Merci beaucoup PED. J'aurai un peu de temps la semaine prochaine pour me pencher sur Pearltrees. Je voudrais parvenir à la maîtriser efficacement et écrire un petit billet sur votre super outil. Tcho !
  2. PED Oct 9 2009
    Hésite pas si t'as des questions en tt ca !!! :-)
  3. balb Oct 9 2009
    Merci :) (je débarque un peu, ps très au fait des us du coin)