Web Marketing

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About 4 weeks back I learned SQL and it’s been one of the greatest skills I could have ever acquired as a marketing / business guy at a startup. Since learning SQL, our marketing team has: Determined the interests which are most highly correlated with our user base –> allowing us to create super high-value target groups for our Facebook ads. Determined the courses which are most highly correlated with those target groups (so that we know which courses to advertise). Compiled a set of rockstar vanity metrics that showcase the size and awesomeness of Udemy –> Did you know that students have enrolled in more than 143,907 courses on Udemy? Determined the demographic differences between our Facebook & Adwords ad signups (to better explain why our Facebook ad signups have an LTV that’s 4-5x those of our Adwords signups).

http://www.udemy.com/blog/learn-sql/#f295c45a1c

Why Every Startup Marketer Needs to Learn SQL

Promoting a Mobile App

I believe that a good domain name is an important success factor in building and launching consumer web services.

http://www.avc.com/a_vc/2011/04/finding-and-buying-a-domain-name.html

A VC: Finding And Buying A Domain Name

You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra).

http://www.avc.com/a_vc/2011/02/marketing.html

A VC: Marketing

Why Marketing is Becoming Like Software Development

Software development is influencing marketing a lot these days with the emergence of Agile Marketing and Test-Driven Marketing - Agile and Test-Driven concepts being two concepts that have dominated software development for the last 5 years. The reason is not a fad crossing over, but rather a more fascinating and powerful phenomena.

Yesterday I wrote about the benefits of using social proof and authority in raising venture capital .

How to Acquire Customers by Marketing “Heroes” | Both Sides of the Table

http://www.bothsidesofthetable.com/2010/07/26/market-your-heroes-using-social-proof-to-acquire-customers/

Editor’s note : This guest post is written by Seth Goldstein ( @seth ), the Co-Founder of socialmedia.com , which is building the first ad server based on people not pages.

The Medium Is No Longer The Message, . . . You Are

http://techcrunch.com/2009/12/12/social-media-message/

Gary's Social Media Count | PERSONALIZE MEDIA

ABOUT Living statistics - Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, Social Media Industry Head, Laurel Papworth , my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you know the ones) I decided to put together this little Flash app (which is in constant development) showing how active & dynamic the Social Web, Mobile Industry and Game Business is.

http://www.personalizemedia.com/garys-social-media-count/

It's about people!

Speaking properly of your product

Building a brand

Best practice marketing

Buzz?

Working with PR

Metrics

Marketing blogs

Other marketing pearltrees

Community management

Blogger

A few weeks ago a company I work with lost an amazing opportunity. We gave them the idea to create one of the best brand blogs I've ever seen. They said no.

Social Media Marketing: You Fear, You Fail

http://www.readwriteweb.com/archives/you_fear_you_fail_in_social_media_marketing.php