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I believe that a good domain name is an important success factor in building and launching consumer web services. It's not in my top ten but it could be. It's certainly something we think about a lot when making investments and working with companies post investment. A number of our portfolio companies have acquired their domain names in connection with or shortly after our investment. Del.icio.us purchased Delicious.com with some of the proceeds of our investment. A VC: Finding And Buying A Domain Name

You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. A VC: Marketing

Why Marketing is Becoming Like Software Development Software development is influencing marketing a lot these days with the emergence of Agile Marketing and Test-Driven Marketing - Agile and Test-Driven concepts being two concepts that have dominated software development for the last 5 years. The reason is not a fad crossing over, but rather a more fascinating and powerful phenomena. As the Internet has become pervasive in our lives Marketing has become testable , much like software, as well as more impactful due to the amount of reading buyers now do during the buying cycle.

Social proof is defined as “looking for others to guide our decisions” and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm ” the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below. We all intuitively know this curve now but we don’t all market effectively to it. Chris Dixon alluded heavily to it in his brilliant post on “ Techies and Normals .” How to Acquire Customers by Marketing “Heroes” | Both Sides of the Table

This is the strategy of IPG’s Cadreon unit and Vivaki’s “audience on demand network” which both look to add proprietary data from sources such as cookie exchanges and re-targeting databases. In addition to leveraging new data to better target existing creative assets, agencies wish to also transcend the one-off “give me a big campaign idea” business. Consumers will increasingly ignore the high-bandwidth, homepage-takeover distraction tactics of traditional online marketing. The average social media users have trained themselves to focus on real messages from real people. Agencies will need to learn how to produce low bandwidth advertising content that can be shared and distributed in lots of different ways by lots of different social groups, all the while preserving some underlying essential brand equity. The Medium Is No Longer The Message, . . . You Are

Gary's Social Media Count | PERSONALIZE MEDIA ABOUT Living statistics - Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, Social Media Industry Head, Laurel Papworth , my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you know the ones) I decided to put together this little Flash app (which is in constant development) showing how active & dynamic the Social Web, Mobile Industry and Game Business is. If you want to embed this on your page just click the button in the bottom left of the app to copy the code to your clipboard OR use the code/s in the boxes at the bottom of this post.

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The biggest reason most social media marketing campaigns fail is fear - fear of jumping into something new and trying a social media marketing strategy. Social media marketing doesn't always guarantee short-term results, could be risky and doesn't always work. But what most brands don't realize is that doing nothing may be even riskier. This is guest post was written by Samir Balwani , an emerging technologies strategist at Morpheus Media . Social Media Marketing: You Fear, You Fail

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