Web Marketing

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Marketing for Geeks

Marketing for Geeks This page serves as the table of contents for my series of articles entitled "Marketing for Geeks".

Why Branding Is the Next Essential Startup Competency

How much is the most valuable brand in the world, Coca-Cola worth? $77.8B. That's 45% of the company's market cap. Often times, winners create advantages in a market through brands. These brands evoke emotions within consumers: feelings of trust (Visa), of aspiration (Nike), of adventure (RedBull). And if the brand is strong enough, it replaces the generic term: tissues/Kleenex, internet search/Google, glass cleaner/Windex.

About four weeks back, I learned SQL, and it’s been one of the greatest skills I could have ever acquired as a marketing / business guy at a startup. Since learning SQL , our marketing team has: Determined the interests which are most highly correlated with our user base –> allowing us to create super high-value target groups for our Facebook ads.

https://www.udemy.com/blog/learn-sql/#f295c45a1c

Why Every Startup Marketer Needs to Learn SQL

Promoting a Mobile App

I believe that a good domain name is an important success factor in building and launching consumer web services.

Finding And Buying A Domain Name

You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra).

Marketing

Why Marketing is Becoming Like Software Development

Software development is influencing marketing a lot these days with the emergence of Agile Marketing and Test-Driven Marketing - Agile and Test-Driven concepts being two concepts that have dominated software development for the last 5 years. The reason is not a fad crossing over, but rather a more fascinating and powerful phenomena.

How to Acquire Customers by Marketing “Heroes” | Both Sides of the Table

Editor’s note : This guest post is written by Seth Goldstein ( @seth ), the Co-Founder of socialmedia.com , which is building the first ad server based on people not pages.

The Medium Is No Longer The Message, . . . You Are

http://techcrunch.com/2009/12/12/social-media-message/

Gary's Social Media Count

Click for App Store Page Original Counter and Post from 24 Sep 2009!

It's about people!

Speaking properly of your product

Building a brand

Best practice marketing

Buzz?

Working with PR

Metrics

Marketing blogs

Other marketing pearltrees

Community management

Blogger

A few weeks ago a company I work with lost an amazing opportunity. We gave them the idea to create one of the best brand blogs I've ever seen. They said no. Instead, they decided to create a social media strategy that was boring and dictated by legalities. Just imagine a blog that doesn't allow customer comments.

Social Media Marketing: You Fear, You Fail

http://readwrite.com/2010/01/14/you_fear_you_fail_in_social_media_marketing