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How Facebook is taking over our lives - Feb. 17, 2009. (Fortune Magazine) -- Facebook held no appeal for Peter Lichtenstein. The New Paltz, N.Y., resident had checked out so-called social networking sites before, and he wasn't impressed. ("MySpace," he recalls, "was ridiculous. ") A chiropractor and acupuncturist, Lichtenstein was already a member of a few professional web-based user groups.

The last thing he needed was another message box to check. And so Lichtenstein, 57, recently became an official member of the Facebook army, 175 million strong and, Facebook says, growing at the astounding rate of about five million new users a week, making it a rare bright spot in a dismal economy. But these days the folks fervently updating their Facebook pages aren't just tech-savvy kids: The college and post-college crowd the site originally aimed to serve (18- to 24-year-olds) now makes up less than a quarter of users.

Just how valuable is subject to great debate. And not just for Facebook. A digital world The stream. You Might Not Love the New Facebook, But Brands Should. Earlier this week, we posed the question “Where has the old Facebook gone?” To address the frustrating experience that many users are having with the latest homepage design. The post attracted tons of feedback, most of which agreed with the sentiment that the new homepage is less personal, less informative, and less attractive to application users and developers. Users aside though, there is one audience that appears to be benefitting greatly from Facebook’s new design: brands. Not only are Facebook Pages – the network’s competitive play against celebrity Twitter users – revamped and more social, but their updates are taking up space on member’s homepages, and in turn, as our data shows, driving lots of traffic and engagement for brands.

The Numbers At Mashable, we’ve been using our page to share our articles, post photos from our journey to SXSW, and engage users in conversation. Reality Check Is It Good For Users? Much like Twitter, Facebook Pages are opt-in. FACEBOOK COULD KILL GOOGLE -- Analyst (GOOG) Facebook Is Big In France - Mozilla Firefox. Facebook has become the most popular social network in France, according to the latest figures from comScore. Social networking had a banner year in France, with a 45 percent increase in unique visitors. In Europe as a whole, 211 million (roughly three fourths of total internet users) visited social networking sites. After Facebook launched a French language interface in February of 2008, the site’s popularity skyrocketed, growing 443 percent over the past year to an estimated 12 million visitors. The native social network Skyrock only grew by a paltry 8 percent (in terms of unique visitors). MySpace ranked fourth on the list of leading social networking sites, with 3 million visitors.

This is not surprising, since Facebook has been steadily widening the gap with MySpace internationally. NBA Streams Live with Facebook, Obama To Appear. Much like the inauguration of Barack Obama, during which Facebook users could post live status updates next to the video stream, the NBA has teamed up with Facebook to do the same for this weekend's NBA All-Star games. Saturday's coverage has now wrapped up, but you can watch and comment on Sunday's coverage live starting 5 pm PT/8 pm ET.

You may, in fact, have a special reason to watch: The White House has separately announced that a pre-recorded message from President Obama will be played at half-time to launch another new web site. USAService.org will help people to find jobs that can be done near their homes to serve their communities. Mashable | Reseaux Sociaux & Communautes Virtuelles. Twtpoll ::La chute de FaceBook est elle proche ? - Mozilla Firef. TechCrunch France.

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