SM
Get flash to fully experience Pearltrees
Required reading this week at FreshNetworks has been this great presentation from Mike Trap on what he calls 'scalable intimacy', the intersection between branding and social media . For Trap a brand is not the stimulus, but the collective emotional response to this. In other words, a brand is not defined by the product or service, but rather it is defined by everybody who uses, talks about and interacts with it. This is reflected very much in the shift we're seeing in marketing and advertising, from a (false) assumption that people are defined by the brands they use, to an understanding that brands are defined by the people who use them. Even though I have been known to shop there, I am not defined by Abercrombie and Fitch, rather they are defined by me, they are part of my personal brand and mingle and mix with other brands (such as Virgin Atlantic, Apple and many others).
Branding in the age of social media
Scalable Intimacy. Branding in the Age of Social Media.
First day back from vacation, thought I’d do what others have done this Summer and offer up a few personal thoughts to mark the occasion. It’s been a tough couple of months for me, probably tied up in some combination of my eldest daughter’s transition to eye-rolling teen-dom, an intense patch of client opportunities and [...] The Wall Street Journal recently announced that Spotify, the former Europe-only free streaming music service, crossed the 1.4 Million user mark after just one month of operation in the US.
Many people have done exactly that and I started thinking about the many arenas that are impacted by social media from corporate America, to entrepreneurs, to the family next door. And I thought that there should be an official ”guideline” about becoming an “expert” in social media, and even a possible school that you may want to attend. Ok. Maybe the school is pushing it for a lot of people, but according to a recent website I was on, I found out there are ” 7 Hidden Deep and Tightly and Jealously guarded Inner Sanctum Secrets that only can be learned from a Social Media Underground Web Spy whose number is 002.0-and Revealed are the Inner Circle Buried Treasures that Only can Come from a Reclusive genius Social Media Guru “ –so let’s take look at the path to ‘expert” status in social media.
Social Media Marketing- How to Become an "Expert" in Social Medi
malheureusement, il me sera difficile d'etre cette editrice fofolle en etant basee en Chine. Je n'ai meme plus acces a Youtube depuis... deux semaines et je ne serais pas etonnee que cela dure jusqu'au 4 juin. by Apr 30
J'admets que j'étais aussi un peu déçu... On manque encore d'éditeurs foufous. Et puis se sont des zones web tellement peu explorées... Y a vraiment un truc à exploiter by Apr 29
rassure, rassure, c'est ce qu'on dit. by Apr 20
Ah... SM c'était pas pour ce que je pensais... Ca me rassure un peu :) by Apr 18
NEW YORK, Nov. 18, 2011 /PRNewswire/ — DDB Worldwide Communications Group Inc announced today that it earned an impressive five Forrester Groundswell Awards at yesterday’s fifth annual awards show, presented at the Forrester Marketing & Strategy Forum EMEA held at The Grove country estate in LondonNovember 16-17. The awards recognize excellence in achieving business and organizational goals with social technology applications and the DDB wins further showcase the success of the group’s work for clients including KLM and StarHub. ”We’re very honored and energized to have such bold clients who allow us to move ahead with new technologies in the social space,” said Paul Gunning, CEO of Tribal DDB Worldwide and Chief Digital Officer of DDB Worldwide. “These wins are the product of our talented teams who always look to push our briefs further and tap technology in unique ways to create great work.” Tribal DDB Singapore was honored with a total of two Forrester Groundswell Awards.
Brandtology
Missing Page? Oppss... I think you were looking for something that was moved or removed. Why not try clicking on a keyword on the right or go to the main page instead?
Brandtology: Business and Brand Online Intelligence :: Technolog
China SM
Luxury SM
Publicité
personal branding
Jaron Lanier / You Are Not A Gadget / Contagious Magazine
Jaron Lanier, computer scientist extraordinaire, musician and the father of virtual technology, refuses to get caught up in the relentless march of progress, without stepping back and questioning what we're up to. Lanier has written You Are Not A Gadget , designed as a manifesto to challenge the progress of the internet from within. In the book, published today by Allen Lane, Lanier questions the premises and assumptions of web 2.0. He writes: 'Something like missionary reductionism has happened to the internet with the rise of web 2.0.' He asks questions such as: does fixing your personality via Facebook affect development?Veille Image et e-Réputation
Super-Social Networking: Superhero Facebook Status Updates - Com
Oct 5th 2009 By: Chris Sims These days, everyone in the world seems to be on Facebook, including our bosses, parents, and the people we hated in high school. So what would it be like if superheroes like Batman, Spider-Man and Superman were updating their statuses, taking quizzes, and commenting on each other's profiles like the rest of us?
SM/CM Resources