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Luxury Brands, Social Networks and Building Communities «FMM Luxury Brands and their adoption of social media is the topic du jour . The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the answer, but their strategies have massive disconnects. Why?

One of the biggest misconceptions by brand managers is that the web is not a luxury market. The truth is that people are spending more money online and it’s a place luxury brands must build a presence. However, most have a nagging fear of ruining their brand reputation. So, how can luxury brands engage in social media? Samir Balwani is an emerging technology strategist at Morpheus Media , a firm specializing in Social Marketing, SEM, and SEO. Understanding Luxury Brands and Social Media

Smart Cars - Social Network | Smart Car Dealers Smart Car Created by Martech Social and Digital Annexe, the site encourages users to create a profile and upload video and pictures of their cars, while featuring news on relevant topics such as driving economically, an Ask an Expert function, forums, groups and events. For More Information CLICK HERE The site aims to enable drivers and fans of the car to interact and share their experiences with the vehicle, after research by Mercedes found smart owners enjoy discussing the brand and are active in social media, Martine Edgell, CRM specialist at Mercedes-Benz said. Source: Elizabeth Clifford-Marsh, revolutionmagazine.com, 30 June 2009 LONDON – Daimler Mercedes-Benz has become the latest big brand to launch a social network, this time for Smart car owners have their own social network

Gannett Ad Revenues Fell In 2011, Digital Bright Spot Total revenues at Gannett fell 5.1% to $1.39 billion in the fourth quarter of 2011, according to the company, which attributed the drop a weak print advertising demand, as well as the absence of political advertising associated with the 2010 midterm elections. ... Yes, consumers used their cell- and smart-phones to help them make decisions when it came to holiday purchases, but good, old-fashioned phone communications was the most prevalent use. ... SapientNitro, AKQA, Ogilvy Lead Agencies In Mobile Expertise Voice Calling Still Top Cellphone Use Publications Mercedes-Benz Gives Lesson In Auto-Speak 11/30/2009

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Fashion Brands, Social Media and Real Time Live Streaming «FMM Twitter: Alexander McQueen Consumer Trends 4. We love the experience so much that we will share the archives and blog / tweet about them. All of this is going to increases McQueen’s visibility, brand recognition and raising “cool points” with the Internet generation. So what actually happened when McQueen streamed his show on Tuesday?

Luxury Brands Using Social Media Marketing Online «FMM How Should Luxury Brands Engage in Social Media? This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum . The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media ) should focus on building communities and keeping audiences engaged . Louis Vuitton - Ad Campaign Ogilvy Digital 360′s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice recommendations for luxury brands venturing into the social media arena. Bhargava’s and Owyang’s practices are starting points for luxury retailers who are contemplating a venture into social marketing.

By all accounts, Generation Benz has proved a success for the luxury car brand. So much so that another site, this time aimed at Boomers, is planned for next year, reports AdWeek. Generation Benz , launched in May this year, is an invitation-only online community which currently boasts around 800 members of which around a third are Mercedes-Benz owners. Luxury car brand embraces social networking - Social Marketing -

Live Issue... Will branded social networks catch on? - DigitalMe

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