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Luxury Brands and their adoption of social media is the topic du jour . The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the answer, but their strategies have massive disconnects. Why?
Samir Balwani is an emerging technology strategist at Morpheus Media , a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @samirbalwani and get his newsletter . One of the biggest misconceptions by brand managers is that the web is not a luxury market. The truth is that people are spending more money online and it's a place luxury brands must build a presence.
Universal Uses Van Wagner Blimp To Promote 'Despicable Me 2' by Erik Sass Yesterday, 10:03 PM Universal Pictures is promoting "Despicable Me 2," scheduled to debut on July 3, with an elaborate aerial advertising campaign in partnership with Van Wagner Communications' Airship Group. ... Werner Promotes CBS' 'Coaching Spotlight' by David Goetzl Yesterday, 6:06 PM Werner Co., which annually gets prime exposure as players and coaches climb its ladders to cut down March Madness nets, will continue to back a "Coaching Spotlight" segment on the CBS Sports Network. ... The Hub Rocks 'KISS Hello Kitty' by Fern Siegel Yesterday, 6:02 PM Kids cable network The Hub has optioned the rights to a new series, "KISS Hello Kitty," based on the highly successful KISS x Hello Kitty line of products from Sanrio, maker of Hello Kitty, a '70s brand. ...
Alexander McQueen A few announcements in the past couple of weeks have made me ponder the place that real-time social media plays in fashion events. During Toronto Fashion Week, all social media was forbidden during events and shows; organizers blamed weak ticket sales for this shortsighted decision. The media (traditional and “new”) and readers agreed that wasn’t the way to go and some critics even went as far as to say it set the industry back several years. As we discussed in “ Fashionably Late to the Party “, it’s only to a brand’s, retailer’s or event’s advantage to leverage the power and the speed with which information is spread across social networks.
Louis Vuitton - Ad Campaign How Should Luxury Brands Engage in Social Media? This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum . The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media ) should focus on building communities and keeping audiences engaged .
By all accounts, Generation Benz has proved a success for the luxury car brand. So much so that another site, this time aimed at Boomers, is planned for next year, reports AdWeek. Generation Benz , launched in May this year, is an invitation-only online community which currently boasts around 800 members of which around a third are Mercedes-Benz owners. The rest, says Stephen Canon, VP of marketing for the luxury car brand, are interested in the brand and are potential future owners. Generation-Benz provides an environment in which Gen Y customers can share their enthusiasm for the brand and marketers can form virtual focus groups around hot topics. Questionnaires, forums and live chat sessions are also utilized by marketers to help develop advertising strategies or even future car design.
Thèse - Luxe & Réseaux Sociaux
Luxe & Internet
Luxe et Nouvelles Technologies
Luxe et médias sociaux