Social CRM
L’année 2011 voit le concept de Social CRM se renforcer et 2012 devrait voir cette tendance se confirmer. Même si j’aborde cette question plus ou moins régulièrement sur ce blog, il semblait important de faire un point sur la question en cette fin d’année. Deux conférences me donnent l’occasion de revenir sur ce sujet. Une passée (pour les bases) et une à venir (pour les perspectives). La conférence organisée par Publicis Consultants et Atos Consulting (vers la relation client augmentée) qui s’est tenue il y a une quinzaine de jours, a été pour beaucoup de monde un modèle du genre.
A Peek Inside a Luxury Brand Manual
I have a passion for luxury brands; it's in my DNA. When I spend time reading...don't laugh, I read about brands, marketing, digital and innovation. However, I also read about luxury brands and see how they are producing their marketing. Once in a while I am told that I think like a digital marketing nerd. You know what? I am okay with that.
Future Of Fashion: Technology On The Catwalk
By Tom Cheshire, Technology Correspondent One thing never goes out of fashion: talking about wearable technology at London Fashion Week. The jamboree shows up twice a year and technology is always at the forefront - whether it's Burberry live streaming their shows, or exotic LED dresses. Problem is that wearable technology has never been very wearable, nor very technological. Is this year any different? Well, perhaps we’re seeing wearable technology disappear, finally.
Luxury Brands, Social Networks and Building Communities
Luxury Brands and their adoption of social media is the topic du jour. The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the answer, but their strategies have massive disconnects. Why?
How to Build a Luxury Brand? Passion Is Still the Key
What does luxury really mean? How do you create a luxury brand? What does time tell us about luxury? Ketty Pucci-Sisti Maisonrouge's latest book, The Luxury Alchemist, is sure to appeal those who want to find the answers to these questions and take an insider's look at the premium market.
Fashion Brands, Social Media and Real Time Live Streaming «FMM
Alexander McQueen A few announcements in the past couple of weeks have made me ponder the place that real-time social media plays in fashion events. During Toronto Fashion Week, all social media was forbidden during events and shows; organizers blamed weak ticket sales for this shortsighted decision. The media (traditional and “new”) and readers agreed that wasn’t the way to go and some critics even went as far as to say it set the industry back several years. As we discussed in “Fashionably Late to the Party“, it’s only to a brand’s, retailer’s or event’s advantage to leverage the power and the speed with which information is spread across social networks.
Oscar de la Renta lance son tout premier parfum exclusivement sur Facebook
Annoncer ici Non ce n’était pas un poisson d’avril. Le premier avril dernier, Oscar de la Renta a bien lancé son tout premier parfum en 10 ans d’existence, en utilisant exclusivement Facebook. Son nom : « Esprit d’Oscar ». Une stratégie de lancement fortement appuyée par Michele de Bourbon, la directrice marketing parfum de la marque.
Fashion meets the future as garments go hi-tech
Social media users curate the runway at Fyodor Golan's London Fashion Week show An interactive garment created by Nokia Lumias became the world's first interactive smart skirt Celebrities including Alexa Chung and Pixie Geldof whip out their smartphones on the front row at London Fashion Week Apple launched its smart watch in September, allowing users to call and message friends with a click on the device Ralph Lauren's biometric shirt tracks your body's data before sending it to your smartphone
Tribune Xavier TORMES Luxe - Fullsix Groupe France
Au premier regard, tout sépare luxe et internet. Le premier a toujours cultivé l'esprit d'intemporalité, de tradition et de rareté. Le second se nourrit de vitesse, de révolution permanente et de partages gratuits et illimités. Pourtant, l'époque où la question de la pertinence du luxe sur internet était posée paraît aujourd'hui bien lointaine, car les maisons ont vite compris que le digital avait comme elles le goût des expériences immersives, émotionnelles et multi sensorielles ; le goût de l'inédit, de l'innovation, du jamais vu. En une petite dizaine d'années, le luxe a traversé plusieurs révolutions, ce qui n'a pas toujours été facile pour des marques souvent séculaires, habituées à la stabilité et à la pérennité.
"Technology adds an incredible advantage to fashion design"
Fashion and technology: in the first part of a series focusing on designers who are introducing the fashion world to new technologies, Dezeen speaks to architect Julia Körner about how advances in 3D scanning, modelling and printing are creating a "revolution in customised fashion pieces within ready to wear" (+ interview + slideshow). 3D-printed garments have become a common sight on the Haute Couture catwalks of designers like Dutch fashion designer Iris van Herpen. Austrian architect Julia Körner, who collaborated with Van Herpen on these digitally fabricated garments, is now working on transferring the technology used to create the elaborate garments into everyday clothing production as part of what she calls an "exciting moment in fashion design". "Body scanning and 3D-modelling techniques allow you to design towards a perfect fit, and through minimal changes in the code I can create variations of adaptations in the design," she told Dezeen.
