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SO-EN AWARDS 2012. JAPAN’s BRIGHTEST AND MOST CREATIVE YOUNG DESIGNERS COMPETE….SEE WHAT THEY’VE GOT! | Tokyo Fashion DiariesI just got back from the SO-EN Awards, Tokyo’s most prestigious fashion award for young up and coming designers. The awards encourage creativity and avantgarde-ism and every year attendees brace for the wildest ideas that young Japanese (and exchange students from all over!) have to offer. Over the course of the year hundreds of entrants are whittled down to 16 and documented on the pages of Japan’s longest-running fashion magazine, SO-EN.
Adobe released the “state of create study” in April 2012 , a “Global benchmark study on attitudes and beliefs about creativity at work, school and home”. Besides very interesting views and quotes from different countries, it also unveils that Japan is seen as the most creative country, followed by the United States. In addition Tokyo is seen as the most creative city, followed by New York. It also highlights the challenges of unleashing creativity. The study reveals a workplace creativity gap, where 75% of respondents said they are under growing pressure to be productive rather than creative, despite the fact that they are increasingly expected to think creatively on the job.
The auto and electronics industries have served as the economy’s main locomotives for decades, but now they are being eclipsed by heavier global competition, particularly from their aggressive Asian rivals. To offset the dip in dominance, the government is turning to Japan’s cultural exports, including animation, fashion and food, to promote Japan’s “soft power” in a PR strategy called “Cool Japan.” Following are questions and answers about Cool Japan:
Like many Universities here in the States, when I was in school, we were required to study Starbucks and how they’ve successfully built their business since 1971.
This is Modern Japanese Architecture located in Setagaya, Seattle was designed by Hiroyuki Fukuyama. From the outside in, this cool structure is motivated – by technology, by modern city living, by wonderful designs and also the modern materials that make this style this type of gorgeous showpiece. The echoing fakeness is associated through the exclusive, infrequent outline. The form also changes the inside areas into artistic designs.
Retail interiors by Chikara Ohno of Tokyo-based architecture and interior firm Sinato are often characterized by elegant simplicity and smart use of light. A great example of this is organic store and restaurant, +green. It is located on the ground floor of a basic concrete-frame apartment building in a residential section of Tokyos Jiyu Street, close to one of the city’s largest parks, Komazawa.
Editor's note: This is an occasional column "fun! fun! fashion!" by Rei Shito, a Tokyo street-fashion photographer. The original column in Japanese can be read at ( http://www.asahi.com/fashion/column/fun/ ).
The Akihabara neighborhood of Tokyo, a popular gathering site for otaku Otaku ( おたく/オタク ? ) is a Japanese term used to refer to people with obsessive interests, particularly (but not limited to) anime and manga .
Catalog Heritage: A Typeface Is Born Ian Lynam is a graphic designer living in Tokyo and the art director of Neojaponisme. His website is located at ianlynam.com .
I. The Past Battle We had stayed up all night, my colleagues and I.