By 2011, Earned Media will replaced Paid as the #1 driver of youth consumer behavior for smartphones. Only 1/3 of the Mobile Youth generation trusted advertising – preferring peers to guide their cell phone choices rather than traditional marketing messages.
mobileYouth
English_Xinhua
504 - Gateway Timeout
Seeking to modernize its vast database on China’s 1.3 billion citizens, the government’s Public Security Bureau has been replacing the handwritten identity card that every Chinese must carry with a computer-readable one, complete with color photos and embedded microchips.
Name Not on Our List? Change It, China Says - NYTimes.com
History of China
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Chinese media, marketing, advertising, and urban life - Danwei
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