Social media analytics
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What would you do if I told you that the only way to become a social business in 2012 is to not do social media ? There is a big difference between “doing social media” and “becoming a social business”. There are plenty of self proclaimed social media gurus and experts ready to tell and sell you how to strike it rich. From magic sales funnels, twitterati clubs to magic potions that fast track your achievement of the online jackpot!
An enterprise solution to an enterprise problem Social media changes every day and you need to stay on top of it. You need to monitor your brand, your products, your competitors and much more that is discussed about your business.
Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth , a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are:
40 år gammelt polaroid eller Instagram? I 2011 handlede det ikke om megapixels, men om at få billederne til at se så gamle og slidte ud som muligt. Foto: Oferico / flickr Det er tid til at gøre status på sociale medier. Altså over året. Hvad skete der egentlig, hvad snakkede vi om, hvad hittede – og hvad missede?
Earlier this week a post on the average clickthrough rates for popular Facebook brand pages reminded me of an article I wrote nearly three years ago, which was all about how to measure social media . At the time I believed that social media sat somewhere between offline and online, as far as measurement was concerned. Yes, you can measure the hard numbers, but what about the softer metrics? Doesn’t there need to be a little room for interpretation?
by David Armano | 10:25 AM December 12, 2011 Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year .
“I always tell people when they start talking about ROI on Social Media, well, what’s the Return On Ignoring?” - Jeffrey Hayzlett, Kodak. Social Media Monitoring ?