The Only Way to Become a Social Business in 2012. What would you do if I told you that the only way to become a social business in 2012 is to not do social media? There is a big difference between “doing social media” and “becoming a social business”. There are plenty of self proclaimed social media gurus and experts ready to tell and sell you how to strike it rich. From magic sales funnels, twitterati clubs to magic potions that fast track your achievement of the online jackpot! The truth is most of these same experts have no content of their own, and have online communities on Facebook and Twitter that are far from engaging. Half of them don’t know the first thing about business or marketing let alone how to integrate social media into business. Every time we teach a seminar or speak as a keynote there is always a hand full of people in the room that seem to be jumping from seminar to seminar in hopes of finding that guru that is going to finally give them the secret sauce.
My answer is always the same. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Lars Silberbauer - LEGO - SocialSemantic video. Products: Conversation Miner for Social Media Mining | Converseon. An enterprise solution to an enterprise problem Social media changes every day and you need to stay on top of it. You need to monitor your brand, your products, your competitors and much more that is discussed about your business. But it’s not enough to simply find the conversation. You need to know what it means. Real-time listening that draws from every social media source, including 100% of all Twitter activity, blogs, message boards, social networks and more are covered -- not just the 20% of freely-available tweets.A configurable dashboard that can be customized for your business, or even specific roles within your business. Workflow capabilities customized to the way you work. Enterprise problems need customized solutions You can’t afford multiple solutions that each measure effectiveness different ways.
Not looking for a dashboard? For clients with use cases that go beyond traditional social media listening, there is the ConveyAPI. Social Media Holiday Purchases Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year.
A few interesting take outs are: 66% of Black Friday purchases were a result of social media interactions36% of social media users trust brands that have a social media presence52% of users are willing to pay more for brands that they trust80% that received a response on a brand’s social channel went on to make a purchase. 2011 på sociale medier – et tilbageblik | SocialSemantic. 40 år gammelt polaroid eller Instagram? I 2011 handlede det ikke om megapixels, men om at få billederne til at se så gamle og slidte ud som muligt. Foto: Oferico / flickr Det er tid til at gøre status på sociale medier. Altså over året. Hvad skete der egentlig, hvad snakkede vi om, hvad hittede – og hvad missede? Her årskavalkaden 2011 på de sociale medier. Generelt trak 2011 ikke de helt store overskrifter. Google Plus Det tætteste man kom, var naturligvis lanceringen af Googles egen sociale netværkstjeneste Google+, som en direkte udfordrer til Facebook.
Om Google Plus ender samme sted som Googles andre sociale satsninger Buzz og Wave – altså på lossepladsen – er endnu uvist. Klout I 2011 snakkede vi også mere om at måle hinandens online-indflydelse end nogensinde før. Der er dog ingen tvivl om, at med de massive økonomiske interesser involveret i sociale medier, at behovet for at identificere nøgleinfluenter kun bliver større. Instagram Spotify QR-koder Facebook Politik Diaspora. Are you measuring the right social media metrics? Earlier this week a post on the average clickthrough rates for popular Facebook brand pages reminded me of an article I wrote nearly three years ago, which was all about how to measure social media.
At the time I believed that social media sat somewhere between offline and online, as far as measurement was concerned. Yes, you can measure the hard numbers, but what about the softer metrics? Doesn’t there need to be a little room for interpretation? Well, I still believe all of that. The key to measuring social media is to track all of the usual ‘hard’ metrics, but it’s also to step back and correlate performance against the major business KPIs. That’s pretty much the key to measuring everything. Clickthrough rates on Facebook So it turns out that the clickthrough rate from Facebook pages with more than 100,000 fans is a mere 0.14%.
Does the clickthrough rate really matter? Not all of these questions will have easy answers. What the clickthrough rate can tell you Measuring brand and advocacy.
Six Social Media Trends for 2012 - David Armano. By David Armano | 10:25 AM December 12, 2011 Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How’d I do? Not bad. Social media continues to move forward toward business integration, a trend that I identified last year. I was also partially accurate in predicting that Google would “strike back” in 2011. I had one big swing-and-miss on Facebook’s intrusion in the location-based services war. So what can we expect in 2012 in a world that seems to grow ever connected by the hour? Convergence Emergence. The Cult of Influence. Gamification Nation. Social Sharing. Social Television. The Micro Economy. These are a few emerging trends which come to mind. Social Media Monitoring and Engagement – Radian6.
Social Media Monitoring and Analysis, SAS Social Media Analytics. Go from access to insight. And insight to action. A media intelligence portal gives easy access to social media analysis insights. Prepackaged modules address the most frequently encountered issues – brand and market tracking, reputation and threat tracking, online media analysis and customer feedback. You can avert escalating issues, mitigate critics, classify market feedback across multiple dimensions and quickly identify opportunities to engage with brand advocates.
Analytics | SAS Institute. 10 Social Media Monitoring Tools for Measuring Social Media Analytics. “I always tell people when they start talking about ROI on Social Media, well, what’s the Return On Ignoring?” - Jeffrey Hayzlett, Kodak. Social Media Monitoring ? That’s an often heard but a meaningless term to many of us, right ? Many think that there is no ROI to Social Media, and while this topic is up for debate, I’m saying – yes and no. . - Social Media shouldn’t be measured like SEO analytics on your site. Heck, you won’t even see the referrals as good as an SEM campaign with social media. . - Social Media measurement has got to do with many “intangible” signals. Now, this is a grey area but measuring social media (at least at this point of time) has got a lot to do with “intangible” or “volatile” signals. . - Social Media monitoring is probably a better word than Social Media measurement.
Why ? Phew ! 1. Ridian6 is a popular social media monitoring tool that helps you track quite a lot of signals and get insights into your brands performance on various social media channels. 2. 3. 4. 5.