background preloader

Specific PMM

Facebook Twitter

Become a Product Marketing Manager. HubSpot Academy - Homepage. Refine Labs. SaaS Breakthrough Summit 2019. Where product marketing and traditional marketing meet. Although a product marketer might take on many different roles in many different businesses, product marketing is fundamentally about understanding the needs of an audience and how the product they are marketing intrinsically meets them.

Where product marketing and traditional marketing meet

This invaluable insight can then be used by marketing, who’s job is to promote the company and brand as a whole - including the products, as effectively as possible. Traditionally, marketers could get away with memorizing some surface-level product features and still do their job convincingly, but in a product-led company in this climate, that simply won’t cut it. User expectations are high and where it was once the responsibility of the sales team to demonstrate a product's value and onboard customers, it’s now down to the company website, product pages, and product narrative to convince the consumer they're making the right choice.

“When marketing becomes product driven, marketers are required to understand the product on a much deeper level. Targeting. Adobe Analytics Business Practitioner Expert Certification. Certification Benefits Certification demonstrates to the marketplace that you're able to perform a job role using Adobe's leading solutions.

Adobe Analytics Business Practitioner Expert Certification

Get recognized for your expertise with Adobe products and differentiate yourself from the crowd. Target Audience Digital marketers Business analysts Business consultants Data analysts Web analysts Digital analysts Media / marketing analysts Product owners and managers UI analysts Conversion / optimization specialists Certification Requirements Requirement (Complete 1) 9A0-412 Adobe Analytics Business Practitioner (Retired) Renewal requirement. Adobe Analytics Certification. Overall, I think it was good to review the training materials and to re-read the Adobe Analytics documentation.

Adobe Analytics Certification

Since I am not as technical as most, this preparation helped with detailed questions that arose on the exam. The exam guide assumes that you have used the product for at least two years on a pretty regular basis. It also assumes that you have some technical skills. If you fail the exam, you can retake it again within 24 hours, so some people might decide to take it and then hit the books afterwards if they don’t pass (which was my mindset) instead of studying for weeks.

The ExamAs mentioned previously, I cannot divulge details of the exam, but I will say that I found it to be pretty grueling! My biggest concern going into the exam was that the information in the training materials was so outdated that I worried that the issue wasn’t going to be whether I knew the correct answer, but rather, if I knew the answer that the exam was looking for.

AD0-E552 Marketo Certified Expert Exam Guide. Introduction The Marketo Certified Expert exam guide provides potential candidates with information they need to prepare for the certification exam.

AD0-E552 Marketo Certified Expert Exam Guide

Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests. Visit our FAQ page for more information. Are you an Adobe partner? An official Adobe Certified Expert designation acknowledges your established expertise to help current and future business clients succeed! Partners receive a 33% discount on all certification exam pricing. Where to start? Exam Guide Sections: Intended audience Exam information Minimum candidate experience Exam objectives and scope Online sample test Preparing for the exam.

Mobile Dev Memo Slack Team. Mobile Dev Memo hosts its own Slack team at

Mobile Dev Memo Slack Team

This team is open to everyone in the mobile space (vendors included!) And is meant to be a place to share information and resources around marketing, analytics, and general strategy. You can sign up to join the Slack team below. The team and associated channels are a professional space to exchange information around a range of topics related to mobile. As such, please try to avoid irrelevant topics and maintain a professional tone (no swearing, etc.). The only rules associated with the Mobile Dev Memo Slack team are: No promotion outside of the #promotion channel. Product Marketing Alliance Membership Plans. 100s of PMMs have already signed up...

Product Marketing Alliance Membership Plans

What’s stopping you from being the next Megan? Or Mathew? Or Jonathan? get the gist. "The Product Marketing Alliance has been a game-changer for me! "An hour a day of PMA content is a game-changer for me. "Getting access to the videos and templates through this membership is more than worth the cost. "I’m constantly impressed by the community and resources available. "You guys rock! This sounds great, how can I sell it to my manager? Easy. How long will I have access to the content for? Forever. I work in B2C, do you still have stuff for me? Absolutely. Learn How To Become Product-Led.