Beer 101 - Beer Education. New Belgium Brewing Company. Campaign for Real Ale. The Beer Mapping Project. Glassware for Beer. So what's in a beer glass? Hopefully beer, but there's much more to be found. Though some beer novices say "the vast majority of glassware is just marketing," this couldn't be further from the truth. As BeerAdvocates, we feel that beer drinkers deserve better than this. So here's the real deal ... Sure, there's a marketing component to beer glassware, but one only needs to look beyond the branding to discover that something bigger is taking place. Getting Some Glassware Many are available on-line, at stores like Crate & Barrel or, for those of you in the beer industry, from restaurant glassware wholesalers. Handling Tips Never chill your glassware, and decline if served a frosted glass.