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Basic SEO Strategy of 2019. Jean Ament Thursday, December 12, 2019 What are the essential elements of a SEO Strategy? Regardless of the size of your company or budget, initially, these are the important things to consider in any Internet marketing campaign. Step 1 - Keywords - since the Internet is all about search, the keywords you choose to allow customers to find your company are all important in your SEO Strategy. If you were a purchasing agent or buyer for your company's products or services, what would you type into a search engine search box like the one at Google?
When you do this, can you find similar companies to your own that are some of your competitors? Check the number of "Personalized Results" (upper right of the results page), to see what number comes up. If the number is roughly between 1 and 50 million or so, you have a much better chance of a ranking in the first three pages of results than if there are 75-200 million results. Step 2 - Here's where you get to play "journalist".