In Present time we all know that consumers are shifting the way they buy. It's driving profound change in the way sales and marketing need to engage customers. Traditionally, we have been somewhat at odds with each other, working in our own silo's. The new sales and marketing is much like playing basketball. Everyone has a specific role, but we need to work together through the entire user engagement cycle.Our goals are aligned-we are all working together to make goals and to win the game. It may be sales in some cases, in others it may be marketing. Victor Vickery is professional Marketer and Partners in a global management,sales, and marketing consulting company. He helps clients achieve the highest levels of performance by focusing on the customer.