Customer Experience v User Experience In the process of writing the book (, yes, it’s coming, I promise!) I found myself surprisingly flummoxed when it came to writing about Experience Strategy and the role it plays (or should play) in business strategy. I’ve talked about Experience Strategy with clients over the years, written Experience Strategies for projects I’ve worked on, and worked under the illusion that I was clear about what this actually entailed… however, in coming to write about and thereby define what it meant, it all of a sudden felt very fuzzy. What is Experience Strategy? Having done a review of some of the significant contributions to this topic from the UX community, I found myself dissatisfied… for Johnny Holland some time ago. Then I discovered Customer Experience (CX). Turns out there is this whole other profession, born, it seems, mostly from the marketing discipline, who have an active interest in orchestrating company wide good experience for their customers. This worries me.
Prototyping Tools and Process — Greylock Perspectives We hosted our latest Greylock Design Community event at Medium where leading designers across the Valley came to learn from each other and have a discussion about the various design tools and processes teams use. The design industry is undergoing a huge transformation — we are seeing more prototyping tools than ever before. This increase in the number and breadth of various prototyping tools is fueled by three factors: 1) the rise in mobile apps; 2) the rise of the importance of design; and 3) users expectations for well designed and intuitive applications. With the help of our design founding members — Lia Napolitano and Brooks Haasig — we issued a survey to quantify the prototyping process of design teams behind some of today’s most well designed products including Medium, Airbnb, Uber, Apple, Eventbrite, Pinterest and more. Here are a few key highlights from what we learned. Asset Creation: Prototype Creation: Prototype/Design Asset Storage Sharing and Feedback with Prototypes
User Interface library What is the difference between CMU's Interaction Design and HCI Master's degrees? - Quora Do the hard work to make it simple | GDS design notes This is apparently a slide from a Google engineer highlighting their focus on the user. I don’t know who the quote is from but it was tweeted by Paul Frampton the other day. It reminded me of our fourth design principle, do the hard work to make it simple. The second sentence, “If they don’t know how to form the query, it’s our problem.” was one of the reasons we redesigned the homepage a year and a half ago. Users who couldn’t get the result they wanted from search, often because they couldn’t form the query in the same way we had structured the results, would need to use category style navigation to get what they needed. And it’s another reminder that user experience is the responsibility of the whole team. This slide is from a talk Leisa and I gave at Service Design In Government last week.
Before / After - androidux.com Before / After airbnb (2012 / 2015) Facebook (2013 / 2015) Foursquare (2013 / 2015) Google Keyboard (2013 / 2015) Google Launcher (2011 / 2015) Google Play (2013 / 2015) Instagram (2013 / 2015) Snapchat (2013 / 2015) Tumblr (2013 / 2015) Yelp (2012 / 2015) YouTube (2014 / 2015) First Time User Experiences Great Books for Designers to Read in 2016 — Design Pttrns — Medium Great Books for Designers to Read in 2016 A list with over 100 books that any designer should have in his personal library, recommended by worlds greatest minds. I’m personally obsessed with gathering all sorts of knowledge. My simple plan is to read at least 1 book per month besides plenty of articles and videos online to broaded my horizons, improve skills and knowledge. Even thought it’s just 1 book per month it’s still a big challenge and sometimes it’s just not possible because I’m busy with my projects. I “cheat” and ease the “bad feeling” by adding more great books to read later to my library.
Treatise on User Experience Design: Part 1 | UX at Hello Erik User experience design is the liaison between the three areas of technology, business, and design. A good UX designer will have a depth and breadth of experience in all three, not just the visual “graphic design” end or the functional “product development” end. That experience and knowledge is then filtered through the lens of not only the business, but through the user of the product as well. To truly accomplish the goals of “user experience,” you must reside in the interstitial space between all three. From my perspective, I see a true user experience designer as someone who has experienced the pressures and constraints of all three areas, and knows how to navigate the waters of each. At any given moment, the UX designer could be advocating for one of the areas to the other two: You really have to be a triple threat: businessperson, engineer, artist, with experience and empathy for all three domains, and must be able to express and communicate those user needs to all. 1. 2. 3. 4. 5.
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