ISO50 Blog ? The Blog of Scott Hansen (Tycho / ISO50) ? The blog of Scott Hansen (aka ISO50 / Tycho) El Oftalmólogo Curioso fonts, typefaces and all things typographical — I love Typography (ILT) theartistandhismodel manystuff.org – Graphic Design, Art, Publishing, Curating… 10 don’ts when designing for email Email marketing is probably the oldest and the most successful form of marketing for the web. Broadly, email marketing involves sending specialized custom emails to generate leads, promote an offer, serve targeted advertisements or initiate deals. Email marketing increases your brand’s radius, allowing you, the marketer to build robust brand value around your product. But most marketers make a basic mistake – not creating email templates that are optimized for a typical user’s inbox. Now, how do you optimize your email templates for maximum conversions? 1. Office applications and word processors such as Microsoft Office and Open Office are great for writing documents but when it comes to composing or designing email templates, I would strongly advise you not to use word processing tools at all. Instead, its a good idea to use HTML editors like Microsoft Frontpage or Adobe Dreamweaver to design email templates. 2. Email image via Shutterstock 3. 4. 5. Email image via Shutterstock 6. 7. 8.
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