Chiquita Banana Brand Refresh - Articles and Features Chiquita's latest ad campaign imbues its audience with an instant sense of wonder. Using playful illustrations on stickers juxtaposed to the iconic Chiquita stickers, the product and brand become more engaging to the consumer—plus they just look cool. We got a chance to ask the Art Director, DJ Neff, some questions about the process of making bananas (even more) fun. Updated: 2/16/10 What can you tell us about creating this new campaign for Chiquita? The process relied heavily in spending as much time with the product as possible. The cornerstone of the campaign relied on the little blue stickers, the biggest icon for the brand, and the biggest way to get the word out. Above: eatachiquita.com What were your client's goals, and how did this project help communicate them? The client’s goals were kind of like that dream brief you get handed that simply says: “Make bananas cool.” These illustrations are really great and fun. How did your interactions with the client evolve?
Lo scultore Byles vive per un anno nei boschi e “scolpisce” la foresta incantata. Il video Google Mobile App for iPhone, iPod touch, and iPad on the iTunes App Store Why Good Advertising Works (Even When You Think It Doesn't) - Nigel Hollis - Business From Best Buy to Old Spice, these 11 great spots show why Madison Avenue is still a $70 billion business I was having dinner with friends the other evening, and one of the guests made a familiar statement. "I am not influenced by advertising," she said. For those of us in marketing, this is a familiar thing to hear. I often respond by pointing out that U.S. companies would not invest $70 billion (yes, that's the size of TV's ad market) in something they thought didn't work. They're wrong. Successful advertising rarely succeeds through argument or calls to action. Instead, the best advertisements are ingenious at leaving impressions. Please use a JavaScript-enabled device to view this slideshow In sum, the best advertisements use images, jingles, and stories to focus attention on the brand. Of course, as tickled as advertisers are to know they're writing catchy jingles, they don't make TV commercials for the honor of giving us free new music. Some imagine a debate between two groups.
The 9 Least Retweeted Words Ranked By SmartData Collective Axe celebra el fin del mundo haciendo realidad las fantasías de un chico - Más Anuncios - Campaña/Creatividad Ha sido elegido entre sus seguidores en Facebook 06 de septiembre 2011 Ricardo, Richie para los amigos, es uno de los más de 250.000 fans que tiene Axe México en Facebook, y el elegido para ver convertidas en realidad todas sus fantasías antes de que el mundo se acabe. Con el juicio final acechando, la marca de Unilever decidió cumplir los sueños de sus clientes. En las dos primeras semanas de campaña, la acción, diseñada por la agencia Circus, logró más de 1 millón de visualizaciones en su canal de YouTube, más de 10.000 Me gusta, 1 millón de comentarios en posts y más de 15.000 nuevos fans.
My Last Post – Some Things I’ve Learned at BBH Me in the Googleplex ball pool, September 2010. I stumbled through the door of BBH London on March 29 2005. I was terrified. Three moments defined my first few months there. Like every new hire I had a brief meet & greet with Nigel Bogle in week one. Anyway, in week one (literally Day 2, if I recall correctly) I found myself pitching for Google. Third, just weeks after BBH won the Google pitch, I was on the British Airways pitch. Anyway, all rather dull historical context. In any case, here are a few of the things I’ve learned along the way, from BBH London days (Google & BA), through Head of Account Planning & ZAG leadership in NY, BBH Labs start-up and (once again) to Google days over here in NYC, & my most recent Innovation role. Only people matter They matter more than clients, more than teams, more than fancy buildings, smart suits or posh titles; they matter even more than the ideas. Awesome is always scary The vast chasm between really good and extraordinary is filled with fear.
Google: Gives BuGambit 15 pencils Sep 28, 2011 - 20:26 Holy crap, these are some of the most asinine comments I've ever seen. Did anyone bother to look at the work before commenting or did they just see that it was done by a group of ad school kids and start bashing it, with the video playing in the background so that they could convince themselves that they gave it a shot? Why would you think that Google pays? And then someone wants to know how this is advertising? I'm sure any email system could probably implement this but what's a better name for your project - Hotmail Helps? The only half thought out critique was why would I have trouble getting a response to an email I sent. But seriously, all these comments sound the like disgruntled ramblings of account planners and junior creatives.
The future of web standards Contrary to popular opinion, the phrase 'Web 2.0' was not coined by Tim O'Reilly and did not, originally, refer to web applications like Facebook and Twitter that enable Muggles, er, non-web-professionals, to share information online. More than a decade ago, Darcy DiNucci predicted that: "The Web we know now, which loads into a browser window in essentially static screenfulls, is only an embryo of the Web to come. This first use of the phrase 'Web 2.0' was a vision of what we now call ubiquitous computing and what marketers call convergence. Certainly "your TV set" hasn't become the hippest place for hot Web 2.0 action in most countries, unless you consider downloading episodes of The Real Housewives of New Jersey the height of web-based interactivity. But DiNucci looks a positive oracle where her "cell phone" prediction is concerned, because the ubiquity of high-resolution CSS3- and HTML5- capable smartphones powered by WebKit is bringing real, empowering change to our medium. Convergence
KFC mete la pata en las redes sociales en Perí Nuevamente llega un caso en donde una mala gestión de redes sociales le cuesta reputación corporativa a una marca. En esta ocasión se trata de KFC, la icónica cadena del pollo crujiente. Hace un par de días, un fuerte sismo de 6.9 grados en la escala Richter se registró en Perú, el movimiento telúrico se prolongó por varios segundos desde las 12:45 horas, lo que originó pánico y el corte de corriente eléctrica en parte del territorio. Ante el hecho, el community manager de la marca quiso llamar la atención de los seguidores y en Facebook posteó con ironía: “¿Eso fue temblor o el rugido de tu estómago?” Para acentuar el error, junto al comentario colocó la imagen de un estómago que parecía rugir. Obviamente los comentarios de los seguidores comenzaron a llover, criticando la burda broma del community manager de KFC. Casi una hora después, ante la presión de los usuarios, el post fue borrado del muro de KFC pero el daño a la reputación estaba hecho.