How to identify Goals and KPIs for your website in Google Analytics | Online Marketing Blog | Digital Marketing Blog
This post focusses on why, what and how to set up goals and KPIs (Key Performance Indicators) in Google Analytics. When delving into the world of web analytics it can become overwhelming, very quickly. You have a lot of questions, you’re expecting answers to those questions, and you’re expecting it to solve all your problems. But instead you find a plethora of metrics and reports and it’s difficult to know where to start. But where you start is really quite simple. So you’ve decided what your goals/KPIs are and decided how these can best be aligned to your analytics package. The next post in the series is about taking that next step; setting up goals and funnels to derive insight.
5 Key Tips for a Successful Social Media Content Strategy
Frank Marquardt is director of Content Strategy at The Barbarian Group, a digital services and creation company with an almost radical devotion to Internet culture and nice red Swedish Fish™. Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged. That’s why it’s critical to build a content strategy into your social media campaign. Without a framework for what you say and a plan for how and when you say it, you risk leaving your audiences, at best, confused. These five content strategy techniques will build better relationships and earn your brand better results on the social web. 1. Everything you say on the social web should "sound" like your brand. Why are these little content snippets so successful? 2. Create a calendar that spells out what you’re going to say and when you’re going to say. Banana Republic’s tweeters got the memo. Macy’s and Walmart didn’t. 3. 4. 5.
Blue Bus todo mundo ve
3 New Knowledge Layers About Twitter
They say that life is like peeling an onion. Every time you think you understand it, a new layer is peeled, revealing more about the onion. Recently two separate documents — the Pew/Internet study on Twitter and an Ad Age article on Twitter trends — shed new light on the social network and its use. 1) Approximately 1/2 of Twitter isn’t listening. That means a lot of accounts broadcast without two way dialog. 2) People care less about celebrities on Twitter than one would think. 3) The digital divide is falling on Twitter, according to Pew’s research. Conclusions This news (particularly points 2 and 3) is great! It’s also encouraging to see that Twitter has become a leading information exchange for minorities.
Google Webmaster Tools Expose Analytics Lies « beu blog
Over the holidays, Google rolled out a pretty major update to Webmaster Tools. This latest update provides much more detail in terms of data and reporting. So much in fact, that some folks seem confused now about the difference between Google Webmaster Tools and Google Analytics. The big difference for SEO is that Google Webmaster Tools shows Google's own data for URLs in Google SERPs and doesn't track web pages like Google Analytics. BUT before diving in, here is a little background... In 2005, with a little help from a Googler named Vanessa Fox, Google launched Google Sitemaps. Ranking reports are created with software that emulates users and sends automated queries to search engines. In 2010 Google introduced personalization features in organic search engine results. Enter Analytics… Without accurate ranking reports, analytics may seem like a decent alternative tool for measuring SEO ROI by URL but, is that really the case? To start off, let's establish a few laws of the land...
20 Free Social Media Icon Sets For a More Shareable Website
If your blog needs a face lift, the creative types who power the web are here to help. Sometimes a few well-designed, tastefully placed icons can add a little class or creativity to an otherwise neutral theme. Social media links, which we'd argue are a priority for any blog, are a great opportunity to add some texture. You could always roll with the standard-issue glossy, rounded-edge fare, but for those who want to distinguish themselves, there are more creative options out there. To help, we've rounded up some of the most impressive works of social icon art circulating the web lately. If you use a fun icon set that didn't make our list, be sure to share the wealth in the comments section. 1. You don't need a "science" blog to take advantage of these lovely beakers. 2. These are just too cute to pass up. 3. These ice cubes are less practical, but they're so nicely rendered we had to include them. 4. 5. 6. There's something about the texture of these swatches that draws the eye. 7. 8. 9.
Facebook Demographics Worldwide « amover
Facebook Demographics Here is my first attempt at making an infographic instead of the usual slideshow. This infographic is about Facebook and it shows the number of users worldwide (near to 600 million users) with a breakdown by continent, macro-area and countries. It also shows sex and age in continents, macro-area and age distribution in top20 countries. 42% of all Facebook users is located in America, 27% in Asia and 25% in Europe. The biggest macro-areas by number of users are: Northern America with over 163 million users, South-eastern Asia with about 76 million users and Western Europe with 46,5 million users. The infographic also shows the top 20 countries by Facebook users as of 15-01-2011. The top 20 countries list includes 8 american countries (U.S., Mexico, Canada, Argentina, Colombia, Brazil, Chile, Venezuela), 6 asian countries (Indonesia, Turkey, India, Philippines, Taiwan, Malaysia), 5 european countries (U.K., France, Italy, Germany, Spain) and Australia. v. The top 20 countri
Klout Now Measures Your Facebook Influence
8 Keys to Blogging Success
Are you considering starting a blog? Maybe your blog isn’t working for you? Blogging is one of the hottest ways to build business online. It’s changed considerably from the early days of “dear diary” and “angry conspiracy theorist” blogs. Even Time Magazine has started honoring their “Best Blogs” of the year. Here are eight questions to ask–keys if you will to blogging success. #1: Are You Passionate? In The New Rules of Marketing & PR, David Meerman Scott urges would-be bloggers to “be passionate about and want the world to know about” their subject. Even if your business is extremely traditional, readers expect some degree of humanity. #2: Are You Patient? The saying “If you build it… they will come” only worked for the Field of Dreams movie. "If you build it... they will come" doesn't work for blogs! #3: Are You Clear? What’s wrong with this? Did that mean anything to you? Some things are better left unsaid. #4: Are You Brave? Blogging isn't for chickens! #5: Are You Seasoned?
