Personal Data Ecosystem Consortium Maîtrise de la data par le consommateur : une opportunité pour les marques ? Après avoir autant donné sans vraiment savoir, le consommateur veut reprendre le contrôle de ses données ! Les professionnels vont devoir s’adapter et créer une nouvelle forme de relation avec lui… Précisions par l’agence Publicis K1 dans son dernier rapport : la maîtrise de la vie privée à l’heure du digital Après « De l’importance du physique dans un monde digital » et « Le nouveau rapport à la propriété », l’agence Publicis K1 pose cette fois ses yeux sur « La maîtrise de la vie privée à l’heure du digital » ( voir ci-dessous). Le thème colle parfaitement aux questionnements et débats actuels sur le voyeurisme social, l’exhibition concurrentielle sur la Toile et la protection des données personnelles. INfluencia : Vous évoquez dans votre rapport une réelle envie du citoyen de mieux maîtriser les données diffusées. Mathieu Genelle : Cette tendance constitue pour elles un signal fort, qui peut représenter une opportunité comme une menace. Mathieu Genelle : Peut-être. Benjamin Adler
The new personal data landscape At our recent event ‘To hoard or to share: midata and the personal data-sharing revolution’ Alan Mitchell discussed the Government’s midata programme in the broader context of changes to the personal data landscape. We’ve now published a report on the New Personal Data Landscape that identifies these transformational trends, highlights the emerging market for new personal data management services and analyses the opportunities and threats for organisations. For the last fifty years organisations have had a monopoly on the collection and use of customer data. But this is changing. Individuals are starting to collect and manage their own data and, as a result of this, there is an emerging market for personal data management services to capitalise on this opportunity. As individuals become managers of their own information they are becoming the natural point of integration of data about them and this is creating new sets of aggregated data of enormous value.
The growth opportunity of Personal Information Management Services Playing down good news isn’t something one expects from politicians these days, but there’s at least one real driver for growth buried in George Osborne’s Autumn Statement. In it he announced new Open Data measures, and this signals a battery of initiatives that will present new and exciting opportunities to outperform our decreased growth forecast. According to the Cabinet Office the measures will, ‘open up public sector data to make travel easier and healthcare better, and create significant growth for industry and jobs in the UK.’ Ctrl-Shift is right behind Open Data measures, but we’re also convinced that the greatest opportunities to innovate and drive value creation lie when you add personal data to the mix. Up to now the potential of the PIMS market has been rendered invisible by organisation-centric assumptions about data gathering and management but these assumptions are being challenged. Secondly the market for life management services.
Intent Data, the Key to Internet Marketing Detailing how first-party digital intent data can be used by marketers and advertisers, and why intent data is not the same as social data. Startup idea enclosed. Good to see Techcrunch write this weekend about data and its potential impact on ecommerce. But not only did they miss the point about personalization, they missed the biggest opportunity in the space. The biggest opportunity isn’t from retail sites building better personalization engines or mining social data, but in the social clipping and curation sites (i.e. intent engines) leveraging their curation and inspiration features to build ecommerce and affiliate platforms to power their built-in business models. Data, data, everywhere. And in each clip, store, share, pin, re-pin, tumble, re-blog is a tremendous amount of data. Granted, the data isn’t clean, and the intent behind each action may not be clear, but it’s a signal of intent and desire just like a search and a click. Why? Now, this isn’t a trivial task. Selling Intent Data
The Customer as a God: The Future of Shopping