Ebook: 25 Actionable Social Media Strategies to Try Today We’re incredibly grateful to have the chance to learn from others and experiment for ourselves with what works best on social media. And we’re so very happy to share our best strategies with you! To collect all these favorite tips in one place, we’ve compiled our top 25 social media strategies into a free ebook that you can download below. We’ve included strategies for Twitter, Facebook, Pinterest, and more—all of which you can implement today, in just a few minutes and just a few clicks. Get your free copy of the Social Media Strategies ebook! Read further for a full list of the strategies that are included as well as a sample page from the book. 25 Actionable Social Media Strategies You Can Implement Today The full ebook includes 25 social media strategies that we’ve pulled from some of the most popular Buffer blog posts. A sample chapter from the book This is the first chapter from the book: Tip #1 – Share the same content multiple times. What to do with all these strategies
How'd They Do That? 7 Techniques of Successful Social Media Sharers People are brilliant and amazing. I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?” There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. So I’ve gone about trying to figure them all out. Check out my DIY tips below for putting together each of these strategies. 1. Notice the shortened URL in the above tweet from Moz? They’re using a custom short URL: mz.cm. Cool! This can be a really great opportunity to extend some branding into the shortened links you share on social media. I put together this quick video on how to set up a custom short domain. Step 1: Choose a custom short URL One of the most fun parts! Some tips for shortening include removing the vowels from the name (e.g., bffr for Buffer), focusing on a stressed syllable in the name (e.g., buff for Buffer), or using an acronym (e.g., sbn for SB Nation). I ended up choosing kev.uno. Nice! 2. 3. 4. Yes!
15 New Social Media Templates to Save You Even More Time Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and with more confidence). When I’m in a pinch or into something new, one of the first places I turn is toward a template. I’ve built a stash of headline formulas, social media updates, and more to help organize my mind when it comes to working fast and learning something new. Templates can be a lifesaver and a time-saver. I have my favorite go-to templates, and I was also able to dig up a huge number of others, created by some really amazing folks who are generous to help us all work smarter. I’ve collected them here below. 15 Time-Saving Social Media Templates The list below is full of a variety of different templates, some helpful in a high-level way of organizing your marketing efforts and others in a specific area of social media marketing and sharing. 1. We built this social media report to be easy to fill with just a simple Buffer data export. Instructions: 2. 3. 4. 5. 6.
Your Go-To Social Media Checklist for Your Next Update Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!—social media update. To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. The 12-Step Social Media Checklist Is the message educational or entertaining? Exclusive Bonus: Download a free PDF of the Social Media Checklist! 12 questions to ask before hitting send The foundations for this checklist come from a lot of the learnings we’ve had with sharing and scheduling to the Buffer social media channels. Forbes contributor Ilya Pozin passed along some great advice from marketer Lisa Goeckler, who suggested 12 questions to ask before posting on social media. I loved this quote from Gerry: 1. 2. 3. 4. 5. 6. 7. 8. 9.
How To Create A Social Media Marketing Plan In 6 Steps So now you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals. Learn what a social media marketing plan should include, and follow our 6-step plan for creating your own: What is a social media marketing plan? A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. In general, the more specific you can get with your plan, the more effective you’ll be in its implementation. Step 1: Create social media objectives and goals The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve. For example:
5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors, and made us better marketers. To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover someunder-the-radar insights to help supercharge your social media marketing strategy as we head into 2017. In this post, I’d love share what we discovered and bring you some insightful and surprising social media studies of 2016, sharing the key findings and actionable takeaways you can try today. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you! 1. 79% of U.S. adults are on Facebook, more than twice the percentage of adults on Instagram (32 percent) Instagram, coming in second, has 51 percent of its users using it daily. 2. 4. 5. 1. 2. 3.
Social Media Strategy in 2017: How to Create an Extraordinary Strategy Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, and signups, to name a few. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. So how do we decide what to set our sights on for the coming year? In this post, I’d love to share a framework you can use to make sure your social media marketing efforts are heading in the right direction and having the biggest impact this year (inspired by our friends at Moz). And we’re always looking to find new ways to improve our goal-setting process. Let’s get started! Crafting an extraordinary social media strategy in 5 simple steps “Not finance.
How to Choose the Best Social Media Marketing Tool for Your Business Paralysis by analysis. I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know exactly what’s right for you. The tool you choose is often a key ingredient when it comes to hitting your social media marketing goals, because it can help you drive traffic and engagement, as well as measure how you’re doing. Each tool has its strengths and there’s no single perfect tool for everyone. How do you find the best social media tool for your business? If you’re anything like me, your first instinct is likely to start researching right away! Rather than jumping straight into research – which often provides an overwhelming number of options to choose from – it can be helpful to start by getting clarity on your own priorities and goals first. 1. 2. 3. 1.
Social Media Analytics Tips: 7 Ways to Get The Most Out of Your Data How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. With this framework, you can easily identify successful posts and understand why they did well. The key is social media analytics and reporting! In this post, you’ll learn how to analyze, evaluate, and use your social media data to boost and report your social media marketing results — from exporting your data to creating benchmarks, to finding your best times to post. 7 Tips for Getting Better Social Media Results by Using Data To give you a quick overview of what we’ll go through in this post, here are the seven tips: Most of the tips use data from Buffer, which can be exported with a Buffer for Business plan. 1. Act now: 2. 3. 4. 5.
9 Maneras de crear contenido reciclando los artículos de tu blog En la actualidad, los profesionales del marketing sienten la presión de tener que producir cada vez más contenido para mejorar su visibilidad; además, ese contenido debe ser fácil de leer, interesante y digno de compartir. No obstante, mantener un flujo de publicaciones en el blog constante y de buena calidad requiere mucho tiempo. La solución a este problema no es redactar con mayor frecuencia artículos de menor calidad, sino exactamente lo contrario: debes dedicar más tiempo a investigar y redactar contenido interesante y de la mejor calidad posible. << Descarga gratis el kit con los recursos para crear un blog para tu empresa >> La clave es optimizar tu tiempo después de publicar el contenido. Estas son algunas prácticas que puedes adoptar para readaptar tus artículos del blog y así captar una audiencia más comprometida. 9 Maneras de crear contenido reciclando los artículos de tu blog 1) Boletines informativos por correo electrónico Consejo adicional Crea contenido atemporal. Ejemplo
10 Social Media Mistakes We've Made (And How to Avoid Them) This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers. Now that we have learned from many of those mistakes, I would love to share our top 10 and how you can avoid committing them yourself. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made Here’s a quick overview of the social media mistakes we’ve been making until recently: Interested in listening to this post in the podcast format? How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS Mistake 1: Focusing on quantity over quality Posting less 3X our reach and engagement We were posting way too much. Just last year, we were posting four to five times to our Facebook Page and tweeting up to 14 times per day. Mistake 2: Being on all social media platforms 1,024 pixels by 512 pixels.
Social Media Advertising: A Simple 3-Step Approach to Increasing Conversions and ROI There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resources to consider as well. Even incredibly talented social media managers that oversee multi-million dollar advertising budgets understand that it takes hundreds of experiments (and failures) to master the art of social media ads. After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising. Let’s dive in! We’re super excited to bring you our brand new Skillshare class on social media advertising! Bonus: We’re offering our community members two free months of Skillshare here (allowing you to access our class for free starting today!) A 3-step approach to social media advertising
The Multi-Channel Attribution Problem and How to Solve It Measuring the effectiveness of an advertisement has always been a necessary evil in any marketing campaign. With the advent of social media and the rise in mobile usage, it is even harder to track user behavior. Businesses are essentially marketing blindly, unable to answer the question: Which advertising channel produces the highest ROI? The Current Marketing Challenge Imagine a maze of never-ending trails, misleading turns, and paths that lead to nowhere. This is how a consumer’s purchase journey looks like in our current digital age: A maze where the consumer bounces around on various sites, social platforms, and devices before he decides whether the brand or product is worth purchasing. As the advertising landscape continues to grow and is split between online, offline, earned, and paid media, it is incredibly difficult to track the different touch points in a consumer’s purchase journey – and it’s not going to get any easier. The Change In Online Marketing Attribution